The goal is to make your money work
twice. Once for profit and once for
purpose. And over the next six or seven
years, we flipped over a thousand houses
in the New Jersey area. We built 500,000
ft of self- storage that year and paid
zero taxes and decided maybe we built
the wrong widget. And then three
salvations came out of it on one
property in the last 90 days. And we
have 100 million closing just this
summer. $84 million deal that traded 5
years ago. We're picking it up at almost
50 cents on the dollar. Welcome back to
another episode of the M19 podcast.
Today we're over here at Big Cedar Lodge
in Pays Valley getting ready for an
amazing trip. And uh today I've got
somebody with over $650 million uh worth
of real estate in their fund, over 4,000
units. But the coolest part about it is
that they're doing some faithdriven
initiatives for all of their tenants.
And so I really love seeing those types
of things. I've got none other than
Steve Libman with me. What's up?
>> Thanks for having me, man. Appreciate
it.
>> Yeah, dude. Not a bad backdrop.
>> No, it's not bad at all. It's funny. I
uh we were just chatting about it and
you were telling me about it. I'm like,
"Dude, we had to have met a while ago
cuz there's not many guys doing that."
And I remember um someone telling me
about that and it turns out now we're
back together.
>> Yeah. Well, I saw the M19 group and I
was like, you know, maybe I should jump
in in this.
>> Yeah. So,
>> dude, that's awesome. So, tell me about
uh the business. What's the name? And
and you you explain it way better than
me.
>> Yeah. No, so it's investing with
purpose. Okay. Right. And we the goal is
to really try to bridge the gap between
how do we align our faith and our
finances. The Lord has been speaking to
us over years about how do we really
minister on site in the real estate that
we own, right? So, we're stewarding not
just investor capital but the tenants
that live in our properties, right? And
you know, it's kind of grown from how do
we give from the income that we're
making to how do we serve the tenants on
site and actually change the DNA of the
communities that we're doing. So
faith-driven private equity firm, we are
raising capital and deploying it into
multif family housing. We have some
student housing and uh and some other
opportunistic type of properties, but
the goal is to make your money work
twice. Once for profit and once for
purpose.
>> I love it. So you guys as a firm, are
you guys operating any of these or
you're just raising capital and
partnering with operators?
>> Yeah, so it's an interesting model that
we co-GP every deal. So we have
governance and oversight rights and we
sign on all the debt, but typically
people bring us deals that we're going
to fund and we'll bring 90 to 95% of the
capital through our fund into that and
then we co-GP the deal.
>> Yep. That's how we did ours. Um, you
know, I started Peneta Capital back in
2021 and uh, we probably bought like
five buildings and so it was the same
deal like operators would come to us
with great deals and you know, we knew
the operators and stuff and so we would
raise the money, co-GP it and you know
run the deal together.
>> Yeah. And it's been working out very
well because when we did a SWAT
assessment years ago, right, the
strengths, weaknesses, opportunities,
threats, was like what's the biggest
threat? And this was pre-COVID and it
was high interest rates, inflation, or a
downturn. And we didn't know that any of
those things were coming. We knew,
[laughter] you know, that we couldn't
that we didn't have a track record of
operating through it. So that's when we
stopped being the owner and the operator
and started partnering with folks with
you know 1 2 3 5 billion under
management that have been in the game
for 20 30 years and you know that way it
can kind of derisk the investment for
our investors.
>> Yeah. So when did you guys found the
company and grow it to how did it grow
to the size?
>> Yeah. So been in business for 15 years
started wholesaling residential
property. Okay.
didn't have any money and we said, "All
right, well, what's the the lowest
barrier to entry?" And it was
wholesaling
>> and then we would save some money and
then we would flip and over the next six
or seven years, we flipped over a
thousand houses in the New Jersey area.
>> Nice.
>> Um, and it was a big machine and we were
getting crushed on taxes. And one of our
probably at one of our events that we
were at together, somebody was like,
"Oh, you should look into commercial
real estate, multif family housing.
There's significant depreciation
benefits to it." I didn't believe them,
of course. So, I went and read the tax
code and turns out Trump was right when
he said that, you know, we all play by
the same rules essentially and
commercial real estate gives you some
significant tax benefits. So, we built
500,000 square feet of self- storage
that year and paid zero taxes and
decided maybe we built the wrong widget.
>> So, self storage was the first thing you
got into.
>> Yep. And that was just because of the
partner. The partner that brought
>> He just brought you the deal. You're
like, "All right, you know what? So we
we raised 4 million bucks into the first
deal that we did and that was
>> goodness, 1193 self- storage units. So
it was a big project in Orlando right at
the right time before the market started
going crazy. And
>> this is like what 2018?
>> Yeah. This is probably 2017.
>> Yeah. Okay.
>> And then uh once we started to break
ground, the guy across the street put up
a big sign that said 100,000 square ft
of self storage and it was literally
right across the street.
>> Wow. Oh, you're like, "Dude, crap."
>> I was like, "Uhoh, that's going to hurt
absorption." Yeah. [clears throat] So,
we went and bought that piece of land
from them and turned it into a RV
covered boat
>> just to protect your investment.
>> Exactly. Um, so yeah, so we did those
three projects, paid zero in taxes, and
then we shut down the wholesale flip
business and said, "Let's just go all in
on to private equity."
>> Talk to me about that because I'm kind
of in that boat. I've been flipping and
wholesaling for over a decade now. And
uh you know, obviously I got like lots
of other businesses and M19 being one of
them.
>> Yeah.
>> And you know, they're they're more
lucrative. They're more fun. [snorts]
And uh this one's good. [laughter]
>> Yeah. You know, getting to play golf
with cool guys is a tough gig, but
someone's got to do it.
>> Yeah, I guess. So [laughter]
>> I'll I'll I'll sacrifice. But um yeah,
I've just kind of thought about that and
I'm like, man, it makes money and it's
profitable, but
>> is it a distraction? You know, like you
know,
>> what what was the thing for you guys?
You guys did a thousand.
>> Yeah. So, I think one was I mean it's
it's a big machine, right? To manage
that many contractors and salespeople
and just the marketing spend alone on
the we buy houses postcards is a lot.
And you know, I think we always wanted
to move into what we would consider more
of a passive investment or a longer term
hold and just get the tax benefits from
it. Um, but then it was really the the
service and stewardship piece of it,
right? So, h how do we integrate our uh
ministry into this marketplace piece?
And by owning and operating properties,
it gave us a much longer time horizon to
really serve the people that lived there
and could create some different ministry
kind of opportunities that you couldn't
do in a vacant house that you were
flipping,
>> right?
>> You know, so now when we look at how
many acquisitions we're going to do or
how many units we're going to buy, it's
families, right? It's it's souls
literally in the in the buildings and
it's instead of buying 360 units, it's
we're going to be able to serve 360
families, right?
>> And it really just
meshed much better than um than flipping
for us from the from the ministry side
of it.
>> Right. So with that, like did you start
doing it from the faith side right from
the jump or did that develop over time?
>> No, it it developed over time. Actually,
the first deal that we ever did, you
know, we were trying to figure out how
do we give more abundantly before we
quote unquote make it,
>> right?
>> And just through some prayer time, the
Lord was like, "Well, just partner with
me on every deal and give 1% pass your
tithe to a nonprofit."
>> Okay.
>> And over the next, you know, maybe five
or six years, we supported 42 different
nonprofits.
>> Mhm.
>> And it was good. It wasn't as fulfilling
as I thought it would be. writing a
check to an organization, digging wells
in Africa. I it was good work, but it
wasn't fulfilling to us. And I think
that that was in obedience kind of
thing, right? Where it was like give X
to these nonprofits and just be obedient
and do it.
>> Yeah. It's not about you. And then it
was, you know, we I have a mentor who
has 40,000 units, been in the business
40 years, and he's a he's a believer,
and he commissioned a study that showed
that 90 million people in the United
States live in some form of multif
family housing. 92 to 94% of them are
unchurched.
>> Wow.
>> And that doesn't mean that they're not
believers, but it just means that they
don't identify with the local church
that they go to.
>> They're not active members.
>> Mostly the transient lifestyle of
renters and that community. So I said,
"Well, what if we brought the church
inside the walls of the communities that
we that we build, right? And then you
can So we're starting to give free
apartments to ministers that live on
site that do bi-weekly events. Every two
weeks they're serving the tenants in
some different ways, movies under the
stars, you know, um coffee and donuts in
the morning." Yeah. Yeah. And and then
every 90 days we actually go with our
investors and do an investor survey day
where we will throw a big party, bounce
houses, cotton candy machines, touch a
truck and all that stuff and actually
let our investors come on site with us
to see not just where the investment is
making this temporal return, but where
God's moving in the community and making
an internal one. You guys know I love
the game of golf and that is why I
started M19. It is a golf mastermind for
entrepreneurs who are doing over seven
figures in their business and who want
to go on bucket list golf trips
together. We already have hundreds of
members all across the country and we've
been to some of the best courses in the
world. Places like Pebble Beach,
Pinehurst, Bandon Dunes, and many
others. The course is the best place to
do deals, make great relationships, and
have fun. So go to mastermind 19.com
today.
>> I love it. Yeah. So, we have a nonprofit
called Tent Makers where we launch Bible
stud. And it's it's a similar idea in
that I'm like, man, I'm I'm looking at
every office in the world, and I'm like,
you know, if I got a believer in the
office who's the CEO, you could do
whatever you want. You own the business.
And I'm like, why are we not launching
Bible studies in your office for your
employees? And it's usually, bro, I
would love that. I just don't know where
to start. I don't know how to. We're
like, dude, we got you.
>> Yeah.
>> We'll teach you how to do all of that.
And so we launched that a few years ago
and now there's, you know, 150 Bible
studies that meet every week, you know,
in offices on Zoom if they're a remote
team and everything else. And it's it's
been a blessing. But it it's the similar
idea of like, man,
>> you spend more time at work than you do
>> That's right.
>> anywhere else. Like how do we make an
impact at work?
>> Yeah. And I think as entrepreneurs, we
need to and I've seen this moving in in
the marketplace recently since the
Charlie Kirk thing and
>> believers just becoming more bold about
their faith and speaking out about it.
Even you, right? I mean, you you've
become more outspoken about your faith.
And I think that encourages other
business owners, entrepreneurs, but that
is what can change the fabric of society
when when as believers we stand up, we
be bold, we invite not just our
believing friends, but our non-believing
friends to see why it is that we do what
we do, how we do it, and just offering
the opportunity whether that's through
work Bible studies, whether that's
through, you know, we just partnered
with the Dave Ramsey organization to
give free financial peace university to
our tenants so that they can start to
learn some financial literacy. Maybe
they won't become a forever renter.
Right.
>> Right. And maybe they can change the
trajectory of their own family and
generational wealth capabilities based
on biblical principles. Yeah.
>> So it's our opportunity as entrepreneurs
to be able to bring that to people.
>> Yeah. One thing we we teach so we do a
bunch of tent makers events. Um so I'll
do workshops and like a big conference
and uh one of the things I teach on is
eternal ROI. And you mentioned that
before because it's like yeah obviously
we have a fiduciary duty. We have a
stewardship duty to get a financial
return,
>> right?
>> You know, it's the parable of the
talents, but then like there's also this
eternal return that we don't really get
to see today.
>> That's right.
>> But, you know, we're storing up these
treasures in heaven for all of these
things we're doing. And I'm just like,
>> man,
>> it's going to be cool to see like
whatever that looks like. Yeah. Like, I
would rather store up eternal ROI than,
you know, ROI here on Earth because
like, dude, our time's limited, man.
>> It's amazing. I was at um a ranch in
Colorado for a father-son trip last week
and I woke up at in the morning and
I was watching the sunrise and I got
this email from my team and it was just
one property that we own in Tampa and it
was we
interacted with 32 tenants. We prayed
with, you know, 25 tenants, whatever.
And the funnel is interacted with,
prayed with, invited to church, and then
three salvations came out of it on one
property in the last 90 days.
>> And these are the types of reports that
we get and then we send to our
investors,
>> right?
>> And that's the the ROI that we're
looking for, right? I mean, yes, of
course, we need to make sure that we're
no margin, no mission, right? We need to
make sure that we're operating with
excellence.
>> But at the end of the day, if you can
see lives changed, families healed
because of the business that you own,
what a blessing.
>> Yeah. Praise God. So, let's transition a
little bit. Uh golf. So, we're here at
uh Payne's Valley and uh you know, you
joined M19. What made you want to join?
>> So, I think it's it's twofold. one,
we've been in in big masterminds
together where you go in these huge
conference rooms and you know, you're
learning and you're interacting,
>> but it's really like a quick hit, right?
You're 2 three days in, you don't really
get that depth of relationship.
>> And I don't think that there's a better
opportunity than spend four hours on a
course with somebody to really get to
know them.
>> And, you know, I'm I'm not a good
golfer, so I'm out here with one of the
higher handicaps, right? And
>> just so you guys know, we allow hacks.
You know, you just got to love golf. you
just, you know, you can suck.
>> Yeah. I'm I'm a hockey player just
playing golf today.
>> Um and I moved down from New Jersey.
Never played to South Carolina and I
moved into a country club before I ever
walked onto one. I moved into one.
>> That's how I got into golf, too.
>> They made me get a handicap. They said,
"You can't come and play on the course
unless you play 10 rounds and record all
your scores." And I was a 31.
>> Yeah.
>> The first 10 rounds. Yeah. And I have
three kids under 12. Okay. I run a
business and there's not a lot of time
for golf, but I've gotten it down to
about a 16 in the last couple years.
>> Boing golf is good golf
>> and I know how to play bad fast. You
know, my buddy who's with me here, um,
he's he's a good golfer and he doesn't
mind playing with me because I can play
bad.
>> But, you know, relationally speaking, I
I don't think that there's a better way
to get to know somebody than just four
hours on a course. You really learn the
character of people, right? like who's
throwing clubs, who's picking up when
they shouldn't be
>> cursing themselves out.
And so for me, I was like, you know, I
>> you guys are playing amazing golf trips.
You're playing at the best courses in
the world.
>> And the barrier to entry wasn't
significant. It's when I can come and
play, I can come and play. When I can't,
I can't. Y
>> and it just it worked out in in terms of
like, man, I'm seeing Oh, and of course
you have some amazing members who said,
"Hey, who do you know that should be in
this group?" I got a couple of phone
calls from a couple of guys who are
already in the group and they were like,
"Hey,
>> I know you're not huge into golf, but
you love it.
>> You should be here.
>> We're playing. You got to come." And I
was like, "Sold."
>> There we go. That's awesome. Yeah. I
I've just It's funny. My golf story was
similar. I started about five years ago.
Well, yeah. [clears throat] Five. I
bought a piece of land, my dream lot,
you know, and it just happened to be in
a country club. I'm just buying it
because it's the the community, you
know.
>> I'm like, well, if I'm going to live
here, I might as well like get a
membership, right?
>> And so I I buy a membership. I'm like,
well, if I'm going to get a membership,
I might as well be good, right?
>> And so I get Yeah. I'm not going to
embarrass the last thing I'm going to do
in anything in life is embarrass myself,
right? So I'm like, I'm going to get a
coach. So, I just get a coach and I
start getting lessons every week and
then I'm like, well, if I get lessons, I
gotta play and implement the lesson. So,
now I'm playing every week. Yeah.
>> And I'm like, this is actually really
fun.
>> It is. And,
>> you know, four hours on a golf course,
no phones with the right people.
>> Yeah.
>> I mean, it's beautiful. The scenery,
nothing really beats it. And I've played
all kinds of sports in my life. And, you
know, as you get older, you want to be
able to play something that you can get
out and be consistent with. And my wife
just got into it in last year, too. So
it's like we'll drop the kids off at
for school and get a tea time
and just go play nine. Oh, nice.
>> And it's just, you know, so it's really
become a bigger part of my life than I
ever imagined.
>> And now my kids are getting into it. You
know, my my six-year-old son is like,
"Hey, can we go to the range and putt or
can we go chip?" And,
>> you know, so it's it's really become a a
bigger piece of my life than I ever
thought. And
>> when I saw some of the places that you
guys have, I was like, "Yeah, we got to
add that to uh to our golf resume."
Yeah. Yeah. My wife started playing
about two years ago and so she loves it
too.
>> Yeah.
>> She hits bombs like me and um Yeah. And
she doesn't practice or anything. It's
kind of crazy. She'll like out of the
blue just hit one like 240
>> just dropping bombs.
>> I'm like that's crazy. You hit them
further than some of our members
>> for sure. [laughter]
>> Is she here?
>> No, she's not here. She She comes to
trips though, but she doesn't play.
>> Okay.
>> Yeah. Yeah. So, we'll bring the kids on
trips and this would have been a good
one.
>> Um, but yeah, we'll we'll bring the kids
on trips and chill, go and explore and
stuff like
>> the last one they they came to was a
Black Desert in St. George.
>> Cool.
>> And they have so many cool kids. They
got water parks. They got all this
stuff. Yeah.
>> This is similar here. Yeah.
>> Family oriented.
>> Yeah. If anyone's thinking of coming to
Payne's Valley and you got a I would
highly recommend it. Uh there's so much
to do for kids.
>> But yeah, man. As we wrap this up here,
um I mean what's the plan for the
business and everything else? Like
obviously you guys are already at 650
million under management. Do you have a
goal? Is it get to uh a bill? Well, you
you will be at a billion at some point,
but you know what's the goal?
>> Yeah, I mean we have 100 million closing
just this summer, you know, so it's
starting to increase exponentially. We
just got onboarded onto the Schwab
platform, so now we can raise capital
from financial advisors and
>> there'll be huge. So as we start to move
towards more of an institutional bent,
it's going to be interesting because
we're very faith forward, right? So the
institutions are going to see how we do
things and why we do things and the ROI
and the NOIs have to line up to make
sure that these guys can deploy capital
alongside of us, but really the goal is
how do we save more souls? How do we
open up more conversations about the
gospel? How do we continue to build the
kingdom inside of our business? And I
don't know exactly how the Lord's going
to do that, but that's the goal, right?
So it's not a billion, two billion,
three billion. It's, you know, how do we
create a sustainable consistent business
with the framework of ministry as the
anchor and the foundation? And hopefully
we continue to partner with great
operators and great investors that want
to deploy their capital where, you know,
they can match up their capital with
their calling.
>> Yeah. I think it's fitting to end this
with a prayer. you want to pray for just
everyone listening that uh maybe people
who are uh struggling to be bold in
their faith and maybe implement some of
these things into their business. I know
like for most Christians it it is kind
of like a scary thought.
>> Yeah.
>> No, I love that. Let's Yeah, let's pray.
So, Father God, we just thank you for
the opportunity to serve you not just in
our relationships and our families, but
in our business, Lord. We just encourage
those believers out there to be more
bold and to speak your name and to know
that they can grow and scale a business
that aligns with their faith, aligns
with their core values, Lord. So, we
just ask for uh for more guidance, for
you to continue to to give us your
wisdom in how to implement those things
and more people to hear your gospel. And
we just thank you, Lord, for for Ryan,
the M19 group, for all the people here.
We just pray a hedge of protection
around their businesses, their families,
and for you out there listening, right?
We just want you to know the the creator
of the universe, and to know that he
loves you. He cares for you and your
business. He cares about that as well.
So, we just thank you, Jesus, in Jesus
name.
>> Amen.
>> Amen.
>> Dude, that was awesome, man. Well, it's
been great um having you. If if anyone
wants to know more about what you guys
are doing or potentially invest, where
do they go? Yeah, go to iwpurpose.com.
Okay.
>> And you can see all of our offerings
there. Learn about the ministry program.
See how many salvations we're seeing on
site and how much uh
>> So, is it basically all multif family at
this point or
>> Yeah, it's it's bullish and multif
family. We're seeing a lot of
opportunity, right? Trillion dollar debt
wall coming in the next two years. So,
we're seeing a lot of opportunity in the
multif family space. We do have some
opportunistic student housing and senior
housing, but
>> yeah,
>> mostly multi. I I should ask you before
we jump what is your prediction because
a lot of people are saying oh you know
and and I'm seeing it you know a lot of
funds are going down y a lot of uh
people are getting foreclosed on they're
having to give properties back and so
>> you know a lot of people are not bullish
on on the multif family space because of
all these things going to be hidden. I
look at it as 2007208 in the residential
market, right? Were you buying back in
2007208 when the market was kind of
bottoming out or were you sitting on the
sidelines going, "Man, it looks like
it's all going to pot." And for us with
a trillion dollar debt wall, meaning
that they have to refinance or they have
to put more capital into these deals,
we're seeing a lot of distress in the
market and that can make people fearful.
That makes us feel very opportunistic
because we're seeing deals, for example,
um an $84 million deal that traded five
years ago, we're picking it up at almost
50 cents in the dollar. Yeah.
>> Right. So, there's good opportunities.
You still have to be cautious. You still
have to understand operationally where
it's at. And resetting the underwriting
and resetting the basis of these deals,
I think, will give good opportunities.
That being said, Starwood Capital lost
$900 million last year. They just raised
a $10.2 billion distressed asset fund.
>> Yeah. even though they lost
>> for them to buy their own assets, right?
So,
>> yeah, that literally happened to my
friend. He's one of the biggest
developers in Las Vegas and uh like
they've done billions in deals and
>> he sold a deal. He was telling me about
this. He sold a deal. His his cost to
build was like 250 bucks a door. He does
a class apartments.
>> Okay.
>> And they sold it for over 400 a door
back in like 2021, whatever it was. And
it just retraded back to them for 250 a
door
>> for what he built it for.
>> Yeah. Amazing.
>> Replacement cost. Y
>> and I'm just like, so how do you feel
about He's like, it's it's great. We're
happy to buy it.
>> He's happy to [laughter] buy it.
>> Yeah.
>> Yeah. So I, you know, I do think that
there's opportunity. There's going to be
stress. There's going to be pain. So it
just depends on what I think um
headlines you're reading. And as an
operator, do you think that that will
create opportunity in the market or you
think it's going to be a problem?
>> Yeah. Well, yeah. It's just like, hey,
if things are still trading at, let's
say in that case, the market says 350,
even though it's not what it used to be
at the 400 plus, but he's getting it for
250, it's like, well,
>> yeah,
>> you're you're going to be good.
>> It's just underwriting cash flows,
right, and exit caps and not being silly
about
>> cap rate compression and interest rates
dropping. Like, if you can underwrite to
a place where you think it's going to be
stable or even expanding cap rates,
>> then you're in a really good spot.
>> Cool. Well guys, gave you some game
right there about what's happening in
the commercial market. Um, go check out
Steve and their company. We will link to
them down below. If you like this
episode, also man, make sure you
subscribe. You'll get to see new members
every single week in M19 all across lots
of industries. I mean, we were talking
real estate today, but I just got done
talking about hats. Uh, we're talking
about other things later today. And so,
it's going to be great. Make sure you
subscribe and we'll see you on the next
one. Peace.