Dude, it'd be so cool to own a golf
course. And then I talk to people,
they're like, "Bro, no."
>> Yeah.
>> It's a lot of work for no money. You
took ownership of the club you're an
employee of, and now you're like, "Wow,
you know, we're making more money and
I'm working less. Like, this is weird."
So, you guys buy this golf club. Now,
you're going to invest a million bucks
into building, you know, the indoor side
of it to to make money year round. Y
>> Which side do you think would be more
profitable?
>> Golf course, always.
>> Why is it that so many golf courses lose
money?
Welcome back to another M19 podcast.
Today we're over here at the lodge over
in Tory Pines in San Diego. It is
absolutely amazing this course. We're
getting ready to go play Delmare Country
Club later today, then the Tory Pines
North and South afterwards. But today
we're going to be talking about a guy
who actually owns a golf course out in
Michigan, Quell Ridge Country Club. I've
got Kyle Holmes. What's up, man?
>> How you doing,
>> dude? So, I'm super fascinated with
owning a golf club. is something like
now that I own kind of a digital golf
club, I'm like, man, dude, do I want to
own a physical golf club? We got a few
people in the group who own golf clubs.
>> Uh, tell me how you got into it.
>> I mean, golf has been my entire life.
You know, I grew up in in the industry.
My father's a superintendent, my
brother's a superintendent, so I was
around golf my entire life. And uh I
went the other route where I did the
whole PGA program and assistant GM and
just kind of thought that was going to
be my destination for the rest of my
career. And I uh was presented with an
opportunity to buy the course that I was
running. And uh nothing about anything
that I do has changed other than the
fact that I now own it and also operate
it. Um but yeah, I mean it's there's no
fairy tale with how I got into golf. I
just have been around it my entire life.
has been a thing that you've just done.
So,
>> this is a really fascinating thing to
me. We were having breakfast this
morning. Yeah.
>> And just talking about how,
>> you know, you essentially were an
employee for most of your life
>> and then you took ownership of the club
you're an employee of and now you're
like, "Wow, you know, we're making more
money and I'm working less. Like, this
is weird." Yeah. Like, what's the
transition been like?
>> It has been uh it's been interesting to
be honest with you. It it it's been a
learning experience for me to to step
back and kind of hand the reins over to
people who do what I used to do, you
know. Um but also kind of keeping tabs
on how things are going and you know the
the bottom line and the financials are
always going to be top of my mind. Um,
but the daytoday, who's opening up the
pro shop, who's managing the t-shirt,
who's booking the out audience, things,
all the things that I did my entire
career, you know, passing that on to the
people that are more suited to do that
every single day. Uh, it's been fun. You
know, it wasn't without hesitation.
There definitely have been moments where
I'm like, am I ready to do this?
>> But the more I do it and the more I step
away from it, the more I feel like,
yeah, this is this is the next chapter.
This is the next step for me.
>> Yeah. So tell me a little bit about now.
So since you took it over, have you guys
become more profitable? What are changes
you've made? All that stuff.
>> Yeah. Yes. And yes.
>> Okay.
>> Um I mean I very fortunate to have
bought a golf course that was already
profitable. Um and I didn't have any
questions about what I was buying
because I was running it before I bought
it.
>> Yeah. You [laughter] knew it better than
anyone.
>> So I knew what the financial I knew what
the financials looked like. I knew how
that was going to play out. Um and it
has just continued on that trend. Uh but
it it has allowed me and my business
partner to all the things that we've
always wanted to do in the back of our
head knowing that we would have to ask
somebody else. We just have a
conversation and we decide is this
something we want to do, you know, and
you know, like right now we're we're
currently constructing a building that's
going to open in a couple months that's
going to provide, you know, that indoor
outdoor simulator experience in the
winter, which in Michigan you don't make
money when there's snow on the ground,
>> right? But you still got bills.
>> Yeah, we still got bills and all that
stuff keeps happening and we didn't have
to ask anyone, you know. We we just did
it.
>> How much is that going to cost?
>> Uh all said and done, million dollars.
>> Wow.
>> Yeah.
>> So you guys buy this golf club. Now
you're going to invest a million bucks
into building, you know, the indoor side
of it to to make money year round.
>> Yep.
>> Which side do you think would be more
profitable?
>> Golf course. Always. Okay.
>> For sure. Yeah. Why is it so that so
many golf courses lose money?
>> Um that's that's been my fear because
I'm like, "Dude, it'd be so cool to own
a golf course." And then I talk to
people,
>> they're like, "Bro, no."
>> Yeah.
>> It's a lot of work for no money.
>> Yeah. I mean, area is a big part. So,
I'm in Southwest Michigan and I don't
know if you've been to Michigan or not,
but the people in Michigan are golf
fanatics.
>> Really?
>> Absolutely. Golf fanatics.
>> Okay. I didn't know that. I mean, if you
take like golf courses per capita, the
amount of people, it's Florida,
California, Michigan.
>> I would have never expected that because
if I love golf, which I do, I want to
play golf all year. I'm not going to
live in a place that doesn't make like
Florida and Cali make perfect sense.
>> Yeah.
>> You know, Vegas, Arizona, you know,
Texas, these, you know, where a lot of
the pros and stuff live at the southern
belt. But, you know, I do see that
there's tons of great courses in
Michigan, like for destinations. Yeah.
And then I look it up and I'm like,
yeah, we basically have like a four or
five month window where we have to go
absolutely
>> do these trips.
>> I'm just surprised that so many people
in Michigan would actually be golfers.
>> Well, let me ask you a question. As
somebody who wants to play golf all the
time, you know, year round in Las Vegas,
you can do it whenever you want.
>> Yep.
>> If you couldn't play for five months,
>> bro, hate it. How much would you desire
to play when golf courses opened?
>> A lot. Yeah. Yeah. Yeah. Pent up demand.
>> That's what happens. And we all kind of
suffer through winters and everyone has,
you know, some people ski or snowmobile
or they they go south or whatever their
thing is, but when golf courses open,
everyone comes back.
>> You know what's funny? So, I think
Canada is very much the same way.
>> Yeah.
>> So, we have a lot of Canadians in M19
now, if people didn't know. Um cuz one
of my buddies was like, "Hey, uh you
should start running ads in Canada." I'm
like, "Why?" They're like, "Canadians
travel more than any other country in
the world." And I was like, "Huh? I run
a business based on travel [laughter]
>> to different locations when your weather
sucks." Yeah.
>> And uh sure enough, I started running
ads and the Canadians are like, "Oh
yeah, exactly what we want." And so I
would imagine a lot of what do you guys
call yourself? Michigan nights.
>> Michiganers. Michiganders.
>> Yeah.
>> Okay. [laughter]
>> I would imagine a lot of Michiganders
travel a lot.
>> Yeah, they Yeah, they do. And uh very
much seek out warm destinations. You
know, Florida is probably the biggest
one just cuz it's a direct flight. Two
and a half hours. Not a big deal.
>> But, you know, behind us through these
curtains, we have the Pacific Ocean. A
beautiful view. Yeah.
>> We have that in Michigan.
>> Yeah. The lake.
>> It's just the lake. But when you're
standing at Lake Michigan and you're
looking out,
>> there's waves. There's a beach and you
can't see the other side. It looks the
same.
>> It's like you're at an ocean.
>> Wow.
>> We just only get the beauty and the
warmth of that for like five to six good
months a year.
>> Right.
>> So, for you, what is the plan now? I
mean, obviously, it's going great.
You've been doing it a couple years as
the owner
>> and uh you're expanding to this this
indoor thing, which is going to come
with new things you weren't planning for
and whatever else.
>> Do you want to own more golf courses? Do
you want to expand like more indoor
stuff? What do you think?
>> Yeah, I would say as I kind of plot out
what I envision my future looking like,
it's always going to be golf centric
because it's what I know and it's what
I'm good at. Um I I would like to
acquire more golf courses and show
people how to make them profitable, how
to run them, and then just kind of keep
an eye from afar. You know,
>> maybe you'll do some consulting.
>> Yeah. Yeah. And the the beautiful thing
about, you know, having one golf course
is when you tell somebody, hey, you own
a golf course or like, you know, just
like you think about you own a golf
course. Yeah. You go play golf there.
>> We also own the land, you know, and so
there's a real estate play to that.
Yeah.
>> And the more I think about the future,
the more golf courses that potentially
could be acquired is more land that you
could have and real estate is something
that you can't make more of.
>> Yeah. you know,
>> well, even for me as a real estate guy,
it's interesting because now that I'm in
the golf world, too, I see basically
three models that people use for golf at
this point. I see there's public courses
that basically they have no real estate.
It's just public. They make money. It's
just an event space essentially. Um,
then there's the private, you know,
model where you sell real estate and
it's like Discovery Land Company's done
the best job at this. These guys kill
it. Basically putting the golf course
there, building world-class amenities
and selling luxury homes. And it's like
for them, the golf doesn't make anything
essentially. It's the real estate.
>> It's the perk of the real estate
>> that makes all the money, right?
>> And then the third model is what we see
on a lot of these M19 trips where these
guys build massive resorts. And once
again, the golf really is whatever as
far as the money goes, but you're going
to make so much money from the resort
itself. Yeah. And you know, you see that
at Bandon and Pebble and Pinehurst and
Stream Song and all these places that
we've been where it's like, "Oh, bro,
this resort is packed.
>> I see the nightly rates cuz we book them
all." I'm like, "Bro, some of these
resorts are $1,000 a night for a basic
room."
>> Yeah.
>> And you have to stay at the resort if
you want to play that course.
>> Y
>> and so I'm like,
>> clearly uh sleeping in a 200 foot room
for 1,000 a night is very profitable.
>> Yeah. Yeah, it has to be. I would imag
not not having a real estate background
that has to be profitable.
>> Yeah. [laughter]
>> I just see like these different models
that people use golf for and it's
fascinating to me of like, oh, okay,
maybe one day I am going to combine my
expertise in real estate and golf with I
see how they make so much money.
>> Yeah. Yeah. And as you bring that up,
you know, it kind of was get my mind
going thinking about as you were
discussing that, you know, I've been to
I've been to resorts and I've
experienced that whole like small room,
beautiful amenities, all that kind of
stuff. And the golf course that I own,
you know, we don't have lodging.
>> Yep.
>> We we have a restaurant, but it's not
like people don't come in when they're
not playing golf, right? You know, it's
just
>> it's for the golfers. There is if you
know who you are, what your golf course
is, and where you're at,
>> you can make anything profitable. Yeah.
>> You just have to be willing to accept
where you're at, who your customers are,
and what they desire.
>> Yeah.
>> You know, cuz we have private courses
that have initiation fees five miles
down the road and they are astronomical
and they have beautiful buildings and
they struggle. Yeah. Because what else
are you going to get other than paying a
high fee to play the same golf course
over and over where we're just out there
saying, "Hey, we have a beautiful golf
course. You're going to have fun playing
it. You're going to have a great meal.
If you want to have a drink, it's going
to take you four hours in and out."
>> Yeah.
>> And that's what they want. And we know
that's who we are. Mhm.
>> You know, and I think that is how I
would describe the golf industry and why
kind of going back to why a lot of
places aren't successful is cuz they try
to be something that they can't be.
>> Yeah, for sure. So, what made you want
to join M19?
>> I honestly had this conversation just
the other day. It was one of those
things where I was just kind of
scrolling through and I saw it and it's
very out of my nature to to click on
something like that, but it was just I
always knew that I thought about things
differently than other people, you know?
I always I don't I don't desire all the
accolades and all the success and and
money that comes with it. I just knew
that like I was meant to to do things
that other people couldn't. And when I
saw M19 come through, I kind of got that
feeling that like, hey, this is a group
of people who just want to be around
other people who think differently,
>> who can
>> can open up conversations and windows
that, you know, you always kind of wish
you had with people that are in your
life, but they're just not there, you
know, and I found that.
>> Nice.
>> Absolutely.
>> Yeah. What would you say to somebody
who's been on the fence? They've seen
the ads just like you did. They're not
like inclined to normally do stuff like
that.
>> Yeah. I would say if you feel what I
felt absolutely I mean what what is the
downside
>> you're going to meet a bunch of people
that think like you who are in different
industries most of the people I meet do
nothing that comes in any kind of
relation with what I do at all
>> in every conversation I have whether
it's with you in real estate or somebody
else in finance or things like that
things that I don't deal with on a
regular basis I always learn I'm
constantly growing my knowledge
knowledge just by talking to people.
>> Yeah.
>> You know.
>> Yeah. What What are some trips that
you're excited to go on?
>> I mean, here Tory Pines, unbelievable,
right? Uh Pebble Beach is a a bucket
list for me for sure. Um and as a
Michigander, you know, the whole like
Arcadia Bluffs, Forest Dunes.
I'm trying to think of I mean, I really
want to get to Bandon.
>> Yeah.
>> I really
>> So, you haven't done any of those that
you mentioned?
>> No, I mean I mean I've been to Arcadia.
Okay.
>> You know, and I' I've been to Forest
Dunes, but I haven't played it.
>> Got it.
>> Um, just because that's where I live.
>> Yeah.
>> Um, but yeah, as far as travel goes, I
would say outside of Tory Pines to me,
2008 when Tiger Woods made that putt to
win the US Open,
>> it was just always it was like a moment
like I'll never forget and it just kind
of stuck with me. And so when this
popped up, I was like, I have to go
there.
>> Yeah.
>> Um, and then Pebble Beach and Bandon are
are the other two for sure.
>> Yeah, we're going to Bandon in two
weeks. And uh I can tell you it's
definitely worth it. Yeah, it's crazy.
I'm
>> sure it is.
>> Um Pebble's obviously amazing, too. We
were there about four or five months
ago. And uh yeah, it's uh I'm excited to
go to Michigan because I just keep
hearing about just the beauty of Lake
Michigan and these courses over there.
And you know, now hearing you talk about
like, yeah, dude, they love golf out
there. They're built all this stuff.
>> Yeah. I did not know was number three uh
with Florida and and Cali. That's kind
of crazy.
>> I know. And what what do we not have in
common that Florida and California have?
You guys have weather 12 months a year
and we don't. You know, I I I cannot
explain it other than the fact that
people in Michigan love golf.
>> Yeah. And I think you guys just have a
lot of great nature and scenery that
make it, you know, just amazing.
just you look out and you're like, "Wow,
this is beautiful."
>> Yeah. And I I think a lot of people that
have never been to Michigan, you know,
their their only thought is Detroit
[laughter]
>> and downtown Detroit is beautiful and
they've redone it and like all the
stadiums are down there. It's it's
great, but like Metro, you know, it it
has its lackluster things.
>> Yeah.
>> But that's what people define our state
as.
>> Yeah. We have Lake Superior. We have
Lake Michigan. We have Lake Hiron. We
have the Meno Bridge, you know. We have
We call them mountains. They're not
really real mountains, but they're
getting up there, you know? We're like,
we're getting close.
>> We have enough of everything that is not
Metro Detroit.
>> Yeah. I had uh It's funny. This is like
maybe eight years ago. I was like, I'm
going to buy rental properties. And I
was like, dude, you could buy properties
in Michigan and Detroit for like $5,000.
This is crazy. And I was like, "So, so I
bought uh a duplex in Sageno."
>> Oh,
>> yeah. So, I bought it for $16,000
and I'm like, I don't know, dude. It
rents for like 800 bucks. It's only 16
grand. Like, this is a pretty good deal.
No, no, no, it's not.
>> You kind of kind of wish you would have
known me before that and you could have
called me. I could have given you a
little insight about Zagen.
>> Yeah, it wasn't great. Um, every every
I'm like, where's the rent? And it's
like, well, we had to evict them, so
that costs money and this costs money.
And then, you know, we we have to pay
the landscaper like 200 bucks a month
because you're the weeds and bull crap
here is like insane. And I'm just like,
what is going on here? Where's the
money?
>> And just I mean, a little context, I
went to Grand Valley State, which is in
>> in Grand Rapids and outside Grand
Rapids.
>> Yeah.
>> And the main rival is Sagenov Valley
State. Okay.
>> And Gran Valley was better at
everything. better golf, better
football, better basketball. Yeah.
Better campus, better everything. But
like there's a little disdain when you
mentioned Sagena. Yeah. Just because
like that is like my college rival.
Okay.
>> And I kind of have to carry that for the
rest of my life.
>> Yeah. But then, you know, I went to when
I was playing pro baseball, we traveled
in the Midwest a lot. And so I remember
playing in Lancing
>> and that was great.
>> Yeah. Like their stadium down there, the
I don't know. The Lug Nuts. Yep. When I
was playing, I'm like, "Dude, this is
cool." And it's like where Michigan
State is. And
>> were the West Michigan White Caps around
when you were playing?
>> Uh, I don't remember them, but
definitely the Lug Nuts.
>> Yeah, the Class A.
>> Okay.
>> Tigers affiliation.
>> Yeah, we definitely played the Tigers,
man. Is that what they were called? I
can't even remember back then.
>> Yeah, it's probably changed in a couple
names, but that the the low A has always
been based out of Grand Rapids.
>> Yeah.
>> And then double A, I think, is Eerie and
AA is Toledo.
>> Yeah. Yeah. Yeah, I I I saw too much of
the Midwest for my liking. Um
>> I'm sure you saw a lot of
>> Yeah. And I And I saw Yeah. Not the
great cities of the Midwest cuz they're
not in low A and high a ball. They're
>> we're in the the towns.
>> I I mean, I got to tell you, as as
somebody who has followed sports my
whole life,
>> Yeah.
>> that is a life built on passion.
>> Oh, yeah.
>> 100%.
>> Yeah. This what I get to do now is not
even comparable. Yeah.
>> No, I mean, kudos to you, though. Like,
for everyone has to give it the shot
that they want to give it. I get it.
>> It was great. I was making 1,200 bucks a
month
>> for eight years.
>> Yeah.
>> And people are complaining about minimum
wage and I'm like, "Yeah, we were below
minimum wage. I don't even know how it
was legal."
>> Do you ever get to So, like when we when
you were in places where like at host
families and things like that.
>> Oh, yeah.
>> And we had to pay for it. Out of 1,200
bucks.
>> I [laughter] didn't know that.
>> Yeah, dude. You have to pay rent. Wow.
Wow. Okay.
>> It was crazy. Um, so yeah, but I mean
obviously great time makes you
resilient. Yeah. Obviously
>> if you make it, you make it and that's
where the money is, but it's like it's
it's like anything in life like it just
you keep going up new levels of
>> man, the competition, everything just
keeps getting harder and harder and
harder the more you want to compete, you
know? So yeah. Um, that's life. And I I
mean I would say, you know, to kind of
go back to the whole M19 thing that I
feel like that is the reason why people
want to join is because the people in
this group and who we are, when we get
to that next level of competition and it
gets harder, it pushes us harder. Yeah.
>> And so you want to be around people that
are like that and then you get to that
next level and you want to push harder,
you know, and that's what this group is.
Yeah,
>> it is a group of men and women
>> who have started wherever they started
and hit areas and been like, I don't
know, but I know I want to keep going,
you know, and you just keep going.
>> It's kind of like me when uh I was seven
over yesterday through seven.
>> I was like, man, I kind of just want to
quit.
>> I'm just I suck. And then, you know, you
got to make a choice. We're going to
just pretend like that didn't happen and
play it one shot at a time or, you know,
we're going to quit. And
>> you want to start that way tomorrow when
we te
>> No, no, no. Tomorrow will not start that
way. Uh I'm warmed up now.
>> All right. Well,
>> yeah, I got a big bet on the line today,
too. So,
>> okay.
>> I gotta start hot.
>> But anyways, hey, if somebody wants to
connect with you, where where can they
go?
>> So, Quil Ridge Golf Club in Ada,
Michigan. Um QuailGC.com,
uh Instagram and Facebook is QuailGolf
Club. There are several of them, but you
know, ours is a Q with a quail on it.
the most distinguishable logo that you
could possibly find for what our name
is.
>> Yeah.
>> Quail Ridge Golf Club. So guys, we will
link to that down below in the
description. If you're ever out in
Michigan, go check them out. Go check
them out for an early round. If you're
going to go to one of these other spots
that we talked about in the beautiful
state of Michigan, you know, these
Michiganers all love it. So, um, go
check it out. And if you want to see
more episodes like this where we
interview our M19 members to get a feel
for who's in this group, what do they
do, and everything else, make sure you
subscribe to this podcast, and we'll see
you on the next one. Peace.