So, we had Russell Brunson in here and
we were talking about his biggest
failures and flops.
>> So, we were talking about how he flopped
at your event.
>> Dan Flechman comes to me and he's like,
"Bro, we're going to have 10,000 people.
We got to put Russell Brunson on." And
I'm like, "Who is that?" I didn't know
who he was. He goes, "He's the godfather
of funnels and he will just sell
millions [music] and millions of
dollars."
>> [laughter]
>> So, dude, he gets on and just sucks.
I'm backstage. I'm running around and
I'm like, "Dude, help the pitch go. How
many millions of [laughter] dollars? How
many millions of dollars did we did we
get?" Trade specific businesses will
make the most millionaires in the next
10 to 15 years. I could pretty much at
this point in my life buy any business
almost with no capital.
So, we had Russell Brunson in here like
a couple weeks ago.
>> Oh, yeah.
>> And we were talking about his biggest
failures and flops. And
>> we were talking about how he flopped at
your event.
>> Oh my goodness.
>> Wasn't that the one you spoke at?
>> Yeah. Yeah. That was funny,
>> dude. I don't I'm not going to throw
shade. I like Russell.
>> Yeah.
>> But dude, I I don't put people on What
did he say?
>> N Let's hear you first. [laughter]
>> And by the way, I like Russell. I I like
him. In fact, I'm supposed to do a
podcast with him. I just have never
gotten up there. Um, [laughter]
>> listen to a podcast. [clears throat]
>> I I don't like to just put people on my
stage. I want people that are really
valuable. So people on my stages,
they're, you know, like I didn't ask you
to speak because I was like, "Oh, let's
give Ryan a No, I actually think you got
good shit."
>> So Dan Flechman comes to me and he's
like, "Bro, we're going to have 10,000
people. We got to put Russell Brunson
on." And I'm like, "Who is that?" I
didn't know who he was. He goes, "He's
the godfather of funnels."
>> Yeah. and he will just sell millions and
millions of dollars. And by the way, I
have a really very specific approach
when I teach, when I do my events. I
hate selling from stage. I think it's
tacky. I think it's stupid. And
everybody that's listening that does it,
I don't care. I don't mean to offend
you. I don't like doing it. I don't like
pitching from stages. But Dan goes,
"Listen, man. We'll do three or four
million in revenue and then we'll have
Russell Brunson get on and hammer him."
And he goes, "Guaranteed he does three
to10 million dollars.
>> Hell yeah."
>> And dude, I'm new. I'm new in the
[laughter] space. I'm new in the space.
Let's go.
>> I'm like, "This is great, dude." And
he's going [laughter] to he's going to
share it with us. And they're like,
"Yeah, bro. You're giving him the
audience."
>> So this I really shouldn't say this, but
I don't care.
>> Oh, that's great. So, I'm backstage
>> and Russell's supposed to go on and Ed
Milelet somehow the the the
system got messed up of who was supposed
to go
>> and him and Ed Milelet start getting
into an argument backstage. Did he say
any of this?
>> Yeah.
>> Okay.
>> Yeah,
>> dude. They start getting into an
argument and I see him start like
getting ready to fist a cuff in the back
of my event and I don't know I don't
know Russell now. I know Ed really well.
He's become a very dear friend of
>> mine
>> and I see Ed getting all worked up and
I'm like this is not going to be good. I
got speakers going on stage ready to
fight each other backstage and dude
Russell goes I don't want Ed my let
before me. He's going to get him all
emotional and cry and then I'm not going
to be able to sell him. And I was like I
feel like that's the exact opposite but
I don't what do I know? [laughter]
>> So dude he gets on and just sucks.
[laughter]
>> It was so bad. And by the way, Russell
probably I love you, Russell. I think
you're great, dude. I I love you,
>> dude. He I love it.
>> We said it sucked.
>> Yeah, I told him it sucked.
>> Oh, so you watched it. I didn't even
watch it, dude. I was running around. I
was running around like a chicken with
my head cut off trying to do my first
big event.
>> And dude, so I'm backstage. I'm running
around and I'm like, "Dude, how'd the
pitch go? How many millions of dollars
How many millions of dollars did we did
we get?" And he goes,
>> "I don't know, man. I I Dan Dan's like
because Dan sworn up and down. He's
gonna make us all this money. I don't
think he had one person sign up.
[laughter]
>> I'm almost positive not one person. And
dude, this was the worst part. Again,
Russell, I love you.
>> Every single response I got from every
human was, "That was the best event I've
ever been to. What the hell was Russell
Brunson's pitch about?" Like, that was
so bad. And it threw me out of like this
motivation and inspiring and
>> I got hammered for a little while.
People like, "Dude, if you're going to
do events like that, I don't want to
come." And I was like, "Oh man."
>> But I had no idea. I didn't know.
>> Yeah.
>> So, dude, I get And now I'm blacklisted
by everybody to come back to my next
event cuz they're thinking I'm going to
put up more people that are going to
pitch this funnel [ __ ]
>> and and you know, and I don't know
Russell that well. And I think he was
like, "Oh man, I really let him down." I
was like, "Whatever, dude. He failed. It
is what it is. But dude, he did not did
not do well.
>> This is great.
>> And I was like, "All right, man. I guess
I'm going to learn. Don't do that
again."
>> I know.
>> Doesn't Doesn't he normally do well?
What did he do? You were there. You
heard it.
>> I know. I've seen them all. Um
>> uh the audience was not a fit.
>> Okay.
>> That was that was the thing. And we were
talking about it on the show because uh
I've watched him pitch and close
millions and I'm like, damn, he was
legit.
>> But everyone there.
>> Was his pitch off?
>> No.
>> So the pitch was good.
>> He said the production was off. He said
were off a little bit like he didn't
have slides, but I And then also he did
go after Ed and you know.
>> Oh, he did on stage.
>> Yeah.
>> Oh [ __ ] I didn't know that.
>> Yeah. And then he also said it was late
in lunch so everybody was leaving for
lunch and so like everything that could
be wrong was wrong. the video slides
timing.
>> Yeah, come on, man. Not one person.
There was 7,800 people there.
>> But I was watching it uh live and I was
like, "Yeah, this is not going well."
I'm like, "This is this is one of the
worst."
>> I wish you would have came back and told
me. I would have got a cane and pulled
him off of the stage.
>> Got a [laughter]
>> I would have Man, dude, I It was bad
because everybody was like, "And how
long was it? Why did he get the longest
time? Wasn't he up there for an hour and
a half?"
>> No. No, I don't think it was that long.
I don't know.
>> It was It was 59 minutes too long.
>> Yeah. Yeah.
>> Yeah.
>> But it was funny just watching it and I
was like I think the reason it didn't
work is because you're talking to all
these guys who are like doortodoor
hustler type sales guys. These guys
ain't out making funnels and digital
products like
>> it's just the wrong product to those
guys.
>> Yeah. So what did he say?
>> Oh, he's like I bombed.
>> Yeah. He's like I I was terrible. He's
like it failed. And then we started
talking about his other failures and
bombs and
>> yeah,
>> you know,
>> I'm so glad that everybody can fell with
me. That's just great.
>> Would have been dope if he could have
sold three or four million dollars.
>> Did you make money on that event?
>> No.
>> No. I probably lost two or three hundred
grand, but for me,
>> no. I I think I think it cost me like
2.3 and we finally hit it at 2.1. Yeah,
it was about 200 grand that I lost. But
it didn't matter because I wasn't doing
the event to make money. I was doing it
to make the impression and really I
mean, dude, I was brand new with
Limitless Society. Yeah.
>> And I don't like to do anything small.
So, I'm like, "Well, yeah, dude. I can
do an event with 500 people or a,000
people. I want 10,000 people." And
everybody's like, "You can't do that."
Which that only fuels me, right?
>> I'm like, "Well, I'm going to do it like
an idiot."
>> And it I mean, dude, it was still
successful. It it put us on the map and
and we've done I think two or three
cents and they're always great and I
love them. I love them. They're awesome
events.
>> Yeah.
>> But man, they are a headache and they
are a lot. I can only do one a year that
big.
>> Yeah.
>> Hey, I hope you're enjoying this
episode, but how would you like to be
the one that I'm interviewing on this
show? I'm looking for entrepreneurs
who've got a great message to share, who
have an inspiring story, and who can add
value to the audience. So, submit by
going to wealthyway.com. I do have a
question for you though. I know you're a
man of faith. I I think you are.
>> Amen. Yep.
>> You are.
>> Yep.
>> I got a legit question for you.
Be specific, too.
>> Okay.
>> Okay. Okay.
>> Be specific. And this question is for
both of you.
>> Amen.
>> Christ walks in the room to have a
conversation with you.
What do you do? And what's the
conversation that you have with him?
So, like
I'm going to sit down with him.
>> That's how you're going to start it off.
You're going to say, "Let's sit down."
>> Well, you said he walks in the room and
he wants to have a conversation.
>> Yeah. But he walks in, you go, "Okay,
come sit down." But I want you to be
specific.
>> Um, I mean, if he walked in this room
right now,
>> right now he walks in.
>> Dude, I would probably be giving him a
hug and greeting him and, dude, just
excited to see him.
>> I would
basically be like, "Dude, are you here
like to return?" You know, like, "Are we
all about to shoot up to heaven? Like,
is everyone getting wiped out? Like,
what's the plan? Are we in Revelation
right now?" Yeah.
>> I'd want Those would be my questions.
Like, that'd be the only reason he's
back right now.
>> Yeah.
>> So, I wouldn't even be concerned about
what I should do the rest of my life.
I'd be like, "Are you like, is this it?
Is it time now?"
>> What would you do?
>> If he walked in right now, I would
probably
worship him and
Just be grateful. Yeah, he walked in.
That's a good thing.
>> That's not very specific. Come on, give
me
>> very specific. Yeah. Uh I would if we
were to have a conversation, I would ask
him like what's the point of all this?
Like why did he create this? Why are we
here?
Like why?
What would you ask him or talk to him
about?
>> I Dude, I if I I I don't know how honest
you guys want to be. Dude, if he walked
in that door right now, I would be on my
hands and knees in tears.
>> Yeah.
>> I would be in absolute tears. And I
wouldn't have one word to say. I
wouldn't even know what to say.
>> Yeah.
>> I would be in absolute awe. Tears. I
would probably try to get something out,
but I don't really think that I would be
able to get much out.
>> Mhm.
>> I would kiss his feet, try to get
something. I don't I don't know what it
would be. But man, if he rolled in that
room, no, I I wouldn't be composed
enough to sit down and have a
conversation. You know what most
people's response would be?
>> What?
>> They'd think it was fake.
>> But I think that that actually should be
part of the question, right? If you knew
that it was him, right?
>> If you knew that it was him, which by
the way,
>> but still people would think it's fake.
>> Everybody who's hearing this when he
comes again, I promise you whether you
know him or not, you're going to know
>> because there will be a feeling.
>> They won't know. I think they will.
>> No. No. The Bible says they won't know.
They're going to be
>> deceived. I think I think the Bible
teaches that they will know and deny.
Not just be deceived and go, "Oh, I
don't have any idea." I think they're
going to know and deny. And you're going
to be in a place of
in my heart I know,
>> but I'm not going to accept that or I
don't want to accept that. Or what what
they did, they go after him.
>> Are you Mormon?
>> Yeah.
>> Okay.
>> I'm not the best example of a Mormon, by
the way, but I am more.
>> Yeah.
>> You drink coffee?
>> I drink coffee. I smoke cigars.
>> Okay. Okay. You gamble a little bit?
>> I I lost $2,000 yesterday. [laughter]
>> I literally text Ryan. I was like, "Do I
put on black or red?" He's like, "I
always go black." I put it on black.
Lost it. [laughter]
>> It's all good. Zero. Should pick zero.
>> Yeah.
>> Did Joseph Smith, he met Jesus, right?
>> Yeah. That That's the That's how the
story goes. The story goes 1800s
he's in this dilemma which the whole
United States was in which was it was
this crazy crazy revival of of
>> different churches right they're
settling colonies and they're coming in
with Protestants and the Catholics and
the pres
>> and dude everybody's fighting for
>> the same thing they fight for now right
join my church do this whole thing
>> so the story goes Joseph Smith young kid
he's like listen my my family was
Presbyterian. My father taught me all
these things and he said, "I just don't
I didn't feel like I didn't feel like I
knew." So, I was going to find out.
>> Yeah.
>> He does a ton of study and a lot of
research. And by the way, I know all the
I know everything. Like I have I've had
tons and tons of conversations about all
of the history and all the crazy [ __ ]
because there is a lot of crazy [ __ ]
But
>> that's an understatement. [laughter]
>> Yeah, there is. There is a lot. No, no.
Um but but essentially um
again just to sum it all up, he says, "I
didn't feel like there was a church on
the earth that was as close to the
scriptures that it needed to be." He
says he went and prayed and he was
visited by God and God said, "Listen,
we're going to restore the gospel and
you're going to be the one to do it."
And
>> that's how the the Mormon faith
essentially started or originated. So,
was it God the Father and Jesus appeared
to him or did he have any conversation
with them?
>> Yeah. Yeah. Had a conversation with
them.
>> The way that it goes, Hold on. You're
testing my memory as I memorize this.
You know, as a missionary, you got to
teach these things.
>> You went on a mission.
>> Yeah, I was a missionary.
>> Damn.
>> I went to Seattle.
>> Couldn't imagine seeing such a huge
[laughter]
>> Dude, I'll tell you I'll tell you a
funny story. I'll tell you a funny
story. So, I went on my mission, dude.
And I was I was wild. Like this is the
tamest version of me.
>> You were wild on your mission.
>> Oh, dude. I was a 19-year-old kid and I
was 300 pounds and I was I had played
college football.
>> Usually missionaries are like small
young boys. I couldn't imagine a 300
pound.
>> So the bike for you.
>> Yes. The first day on my mission, I'm in
Seattle. Just so you know, Seattle's
very atheist, very mixing pot, very
anti- Mormon, right? Yep.
>> I'm on my bicycle and I look stupid as
[ __ ] [laughter] I look so stupid. I got
a white shirt and tie on. I got a
helmet. I've never worn a helmet in my
life.
>> 300 [laughter]
300 lb guy just just the main street,
right? And [laughter] and when you go as
a missionary, you got to have a
companion, right? They that you have a
companion and he's your trainer.
>> And he's this nicest dude. I actually
still know him today. I actually mentor
him now.
And we're going down and I have no idea
what I just signed myself up for. No
idea.
>> Nice.
>> And I'm out there and I this little guy
little guy across the street starts
yelling at me,
>> screaming
like fwords and and and then he was
like, "You guys have horns and you're
the devil." And I and just losing his
mind. And I was like,
"Is he talking to me?" In all of my
life, I have never done I've never had
anybody talk to me like that.
>> Yeah.
>> And my companion was like, "Hey, Elder
Hoskins." You know, cuz we go by Elder.
>> He's like, "Elder Hoskins, just ignore
it and just keep walking." I was like,
"No, I'm not ignoring it."
>> So, he crosses the street.
>> Oh, dang.
>> He crosses the street. He gets smaller
as he gets closer to me. And I'm like,
"This is insanity. What is happening?"
[laughter]
>> He had to have yelled at millions of
missionaries and they were all like,
>> "Yeah."
>> And he start he gets in my face and
dude, he's screaming and yelling. He's
swearing at me. He's telling me that I'm
anti- this and I'm not with God. And I
just [ __ ] slapped him. [laughter]
>> No way.
>> I slapped him.
>> No way.
>> So hard. [laughter]
And you know, surprisingly enough, I
think it was God had to have been there
cuz I didn't knock him out.
>> And it usually when I slap people, it
will knock him out.
>> He kind of he kind It definitely knocked
him into reality.
>> No. [laughter]
>> And he looked at me and went,
>> "Oh no, what did I just do?" And by that
point, I was red. Yeah.
>> Like, "It's over. It's over."
>> My companion starts crying. [laughter]
>> He's He's like, "Ellar Posus, what are
you doing?"
>> He's He's balling. And I and I so I stay
I wait for him to compose himself. And
now he's like he's kind of like you know
when someone almost goes out like and
he's like
>> he's like oh no what did I just do? And
now I get in his face and I said keep
talking that [ __ ]
>> I spit in his face. [laughter]
>> This is the best story we've ever had.
>> I take I take my jacket off cuz I'm in a
suit cuz now I'm like yeah I'm ready to
fight.
>> I throw my bike. I throw my stupid
helmet
and this guy is silent and he just kind
of slowly lays down onto the hillside
[laughter] and I was like, "Get up. You
were talking all that shit." My
companion's like, "Are you okay?" He's
cry he's crying and dude, no joke,
>> one of the members in our church is
We're on a main street, man. Everybody
[laughter] just watched a missionary
beat the dog [ __ ] out of some guy.
>> [laughter]
>> YouTube yet.
>> Bro, if there was YouTube,
>> Rob and I talk about this all the time.
Dude, if there was YouTube or cameras
back when we were in high school, I
would be in prison.
>> I would. Yeah. Anyways, dude, the
member, I swear to you, this is like a
movie and it sounds fake. I promise it's
not fake. You can ask him. A member
pulls up in a minivan.
He kicks the automatic door.
elders, jump in.
>> Cuz he can see that I just beat the [ __ ]
out of somebody.
>> Yeah. [laughter] Yeah.
>> Jump in. And I was like, and dude, my
companion's crying. He runs over, jumps
[laughter] in.
>> He's like, "Elder Host, let's go. Let's
get out of here."
>> I get in and I'm still I'm fuming, dude.
I didn't know how to control my stuff. I
was a 19-year-old angry kid, dude. So,
I'm still fuming, right? And I'm like,
"Circle around. I want to kick his head
into the curb." They're like, "Dude,
what are you doing? You got to chill
out. you can't be a missionary like
this. [laughter]
And and and missionaries have, you know,
there's there's missionaries all over
the world. And they have leaders over
them, what's called a mission president.
And so, of course,
dude, we get back to the apartment and
my No, dude, my he's he hit somebody. I
don't know if he's dead. He's on the
side of the road. I'm like, get off the
phone, dude.
So, I get a call from my mission. our
mission president to this day is one of
the most powerful lawyers in Utah.
>> So I'm like, "Oh man, I'm I'm going to
get sent home 100%." And but and dude, I
didn't even like it. So I was like,
"Send me home. I don't care." [laughter]
>> So I go into the office, dude. And when
you're when you're a missionary, you
know, the guys over you, they're they're
spiritual giants.
>> And dude, you don't they you don't
>> they're hardcore, you know? So I get
into his office and I'm like,
"President, you got to send me home."
He's like, "I'm not sending you home."
He's like, "What were you doing?" He's
like, "Stop being a dumbass." And dude,
[laughter]
>> to hear that from a spiritual giant like
to swear,
>> I was like, "This is my guy." [laughter]
>> He was like, "Listen, I'm going to we're
going to forget this.
>> I need you to never ever do that again.
I need you to go out and I need you to
work hard and I need you to preach the
gospel." He's like, "Stop being a
dumbass."
I was like, "You got it. I I'm and I was
fully due. I think I was starting to
pack my bags cuz I was for sure that he
was going to take me and I was going to
have to get on an airplane and go home.
That was literally the first day of my
mission.
[laughter and snorts]
>> So
>> that was the best story ever.
>> And you finished?
>> I did. I finished. I Dude, I served
honorably. I worked my ass off.
>> I Yeah. Two years. I memorized word for
word the Bible.
>> Wow.
>> Word for word
>> because because there it was a melting
pot, right? everybody. There was
Baptists and Presbyterians and Catholics
and Jehovah's Witnesses. We love We love
to battle with them. And I would get in
battles and I didn't know anything. I
looked like an idiot, dude. I looked
like an idiot. People would come and be
like, "Did you know this about Joseph
Smith? Did you know this?" And I'm like,
"I don't even know what the scriptures
are, you know? I'm just trying to do
what's right by God."
>> So, dude, about four months in, I was
like, "I'm not playing this game
anymore. I'm going to be the best." And
every day, I would start to memorize
five scriptures. So, like as a
missionary, you wake up at in the
morning and you have four hours from
to 10 to study. That's all you
have. Most missionaries don't do it.
Dude,
>> you're just throwing it under [laughter]
the bus.
>> No. So, every day I would memorize five
scriptures and then I got to where I got
legitimately like a half photographic
memory. I got to where I could read a
page
and I could memorize it like reading it
three times. And then I just started
rolling and rolling and rolling and
rolling and I memorized like I knew
everything. I actually ended the end of
my mission I ended serving on University
of Washington campus and they asked me
to come in to to help teach a a
religion's class
>> and they did it they did it to mess with
me. They're like let's bring this Mormon
kid in and let's bust his balls, you
know. And one of the first times I was
there, we had two we had a preacher, we
had two pastors, we had uh the head of a
a Muslim mosque um who I became really
good friends with. We had I think we
even had an atheist
>> and they would put us on panels and dude
it was like nobody else was there. It
was only me. And then they would sit us
in front of 200 people and they would
just hammer us. Boom boom boom. And
dude, I crushed. Like the the preacher
would quote a scripture, I'd be like,
"That's not what it says."
>> And they'd be off by one or two words,
but I'd be like, "It's not what it says.
Pull your scriptures out." Boom. Boom.
Boom. Boom. Boom. All the time. Because
I wanted to I wanted to know what the
hell I was talking about.
>> Yeah.
>> So, yeah, dude. I I served I went for
two years and I I only got almost sent
home one other time and that was same
kind of experience.
>> This guy talking.
>> Yeah. I you know as missionaries you
knock on doors.
>> Yeah.
>> And that's all I did. I was like if I'm
going to do this I'm going to do this
right. I'm going to knock on doors. So I
would knock on doors for like eight
hours a day. And one day I'm in this
crazy neighborhood and I knock on this
door and you know I'm not it's not soft.
I'm like [laughter] you know I want to
make sure they hear me cuz I'm not going
back and being like God didn't hear my
knock.
So, this guy comes down, I swear to you,
in a full karate ghee and and a and a
headband like on uh Karate Kid. He I
don't know what he was doing. He comes
down and he's like screaming and yelling
like screaming and yelling, "Why are you
at my door?" And he's just going off.
And I'm halfway through, so I kind of am
like getting my stuff together. I'm not
as emotionally unstable as I was.
And he's just yelling and yelling and
he's yelling so much it's spitting in my
face and I just went red. I grabbed his
door and I slammed his door on me.
Slammed his door
and he opened it back up and I gave him
a bop. I just bop [laughter]
and and again he was like, "What in the
world?" And then they called the police
and I was like, "Listen, none of that
happened." There was no cameras. I knew
he had no proof. I none of that
happened. I don't know what he said.
We're just here spreading the gospel.
And the police were like, "All right,
man. You got to get out [laughter] of
here." But then my same thing, my
companion went back, told my mission
president. I was like,
>> "Yes, same." And the mission president's
like, and by then I was a valuable
asset. I was a good missionary. He's
like, "Come on, man. I told you you
can't do stuff. We can't do the laying
on of hands."
>> Yeah.
>> You know, that was the only other time.
The rest of the time, I was I was
dialed.
>> Nice.
>> You uh you misinterpreted laying of
hands.
>> I did very much so. I think I still
misinterpret it. But
>> let's be honest, sometimes you have to
>> you have to lay hands.
>> You have to lay hands.
>> Yeah, that's funny.
>> Listen, man. You have to do it.
>> So sometimes they need to catch hands.
They're like, "No, no, no. Hands 100%."
>> That's the new English translation.
>> Are you Are you guys a specific
denomination? You just Christian? You
>> I'm Protestant. Yeah.
>> Protestant.
>> Yeah, Christian.
>> Okay. Do you go to a specific
non-denominational church?
>> Yeah. Yeah.
>> Okay. Is there one around here?
>> Yeah. The church we go to is called City
Light.
>> Oh, okay.
>> Yeah.
>> Okay. They would identify as more
charismatic Pentecostal.
>> Okay.
>> Lot of singing. Yep.
>> Shouting. Yep.
>> Loving. I love those churches.
>> Yeah.
>> I love them.
>> Do you still go to Mormon church?
>> Not as much as I should. We probably go
to church once a month, maybe twice a
month. We We should go more. The problem
with Mormon churches is they're so so
reverent
>> and they're so quiet and they're
peaceful. They are peaceful, but dude,
you don't get the,
>> you know, the the the the the singing
and the, you know, and I love that [ __ ]
I love it, dude. I There's a Baptist
church in uh in Salt Lake that we used
to go to growing up because my parents
were always like, "Dude, we want you to
go and see,
>> dude. We would go to the Baptist church
and go hard. There it is." You know, all
black people and they're just screaming.
I'm in there. I don't know the words.
I'm yelling. Yeah,
>> but the Mormon church is, like I said,
it's it's very like reverent, you know,
fold your arms, be very
>> Yeah. wear a suit.
>> Yeah, dude. Wear a suit. And they all
You got to wear a white shirt and tie
and, you know, and I listen, I get it,
but that I don't I don't feel the spirit
that much when I'm I like to be, you
know, I'm a passionate person, so I
don't
>> So, I like the churches like that. We
went to one church my assistant just got
baptized into and dude they had the the
the guy on stage with the drums and the
you know and I'm like this is badass,
[laughter]
>> dude. They're they're baptizing them and
he's singing and dude it was cool. I
loved it.
>> Yeah.
>> I [clears throat] can see the pastor
saying a good word. He's like, "F yeah."
>> Yeah. [laughter] Yeah. Preach, dude. I'm
that guy. I'm that guy. I don't care. I
don't The Swearing is just one of those
things.
>> Yeah. So, what else you passionate about
these days? What are you doing in
business,
>> man? Uh, I'm doing a lot of stuff. I,
uh, so, you know, I, we've talked about
this before because we've done podcasts.
Um, I do a lot of mentoring now, which I
love. I love I do a lot of one-on-one
mentoring. I do a lot of group
mentoring. I have my I still have my
coaching group, Limitless Society, which
is just amazing. We focus on five
pillars: fitness, uh, emotional health,
spiritual health, financial health,
mental health, and then physical health.
And I do that a lot. But I've realized
that everybody is really hung up on all
success stems or shows through
financially. So that's kind of the way
we attack things is if you become a
better version of yourself, you'll make
more money, which is a which is true.
But the way that I do that is I lead
with teaching people how to start
businesses and then how to buy cash
flowing businesses.
>> And I teach people that number one, you
don't have to have any money to start a
business. And number two, you really
don't have to have a lot of money to buy
a business. I could pretty much at this
point in my life buy any business almost
with no capital because of the way that
you can structure the deals.
>> So the majority of what I do is I teach
people that if you want to get out of
the nineto-5,
>> the fastest way to become rich, the
hardest way,
>> but the fastest way is to start a
business or to own a business. And the
easiest route in that is to buy a
business that's already existing that
already cash flows.
>> Yeah. So, if you want out of the
nineto-5 and you want to really do it
the the best route, it would be to buy
an existing business that's been in
business, [clears throat] they have good
cash flow, they got good P&Ls, come in,
structure a deal, buy the business, use
some of the cash flow of the business to
to sell or finance, right? And then take
the rest and put it in your pocket. And
so, we have that. I have a group of
about 2,000 people that that's in that
program. And man, it's amazing. I I have
hundreds and hundreds and hundreds of
people that that leave the nineto-5 and
they're scared out of their mind and
they come in, they go, "Dude, show me
how to find and buy a cash flowing
business and I, you know, I have 50
grand. Okay, let's go do it." We help
them structure a deal. We help them put
it all together. And they walk away and
they're like, "I just bought a business
that pays $20,000 a month. I pay 10 to
the seller for the for the financing,
right? And then I put 10 in my pocket.
I've been working 9 to5 my whole life. I
make five grand a month. Now I'm making
10.
>> Mhm.
>> And then we're doing a lot of it with
passive income type stuff, you know,
where you got a car wash or a laundry
mat that doesn't have employees. We're
doing a lot of that. And I'm really
passionate about that because I think
the greatest version of any human
doesn't work for anybody. They don't
like if you become the best version of
yourself, you don't work for anybody.
You you build something, right? And so
that's part of the succession of the
personal development of what I teach.
It's like, dude, at some point you're
going to become so good that you're
going to realize your own value and go,
I'm not going to take an $80,000 salary
anymore. I'm going to go build
something. So that's kind of what uh
what we've done. And and that's mostly
what I'm focusing on. I I own quite a
few businesses now. I still buy
businesses. I still start businesses.
I've started two this year. I bought
one.
>> What What were those? Um, the most
recent one was a supplement company
called Black Flag. Um,
>> you bought that one or you started it?
>> I bought it or I should say I bought
into it. I bought into a partnership.
>> And then my one that I'm most excited
about, in fact, we were just Rob and I
were just talking about it. Um, is I'm
starting a sports training uh youth
sports training facility. And it I'll be
damned if it's not going to be the best
training facility in the United States
at some point. Um, but we have people
like you that are ex professional
players come in, train, train the kids.
And the cool thing is, dude, you don't
have to get specific with kids. You got
to teach basics, hand eye coordination,
skills, drills, you know, all of those
things. You you take a 8-year-old and
you teach them how to use their hands
and how to work and they they crush in
sports.
>> So, that's the facility that we're
ultimately building. We we literally
just launched it. We have 200 kids, 150,
200 kids already signed up. Um, It's
It's already built.
>> Yeah. So So we have the facility.
>> Long story that I don't want to share on
the podcast. It was a small business
before. He couldn't ultimately handle
the payment. And so and he was renting
from us in our uh supplement company
building.
>> Got it. [snorts]
>> So we just came in and said, "Dude,
we'll take it and we'll we'll you know,
and so we have equipment. We have all
kinds of stuff, but it's not what I want
yet." I don't know if you you saw I
posted it a while back, but a whole
rendering of what it's going to look
like. We're gonna have black turf and
saunas and ice bass and you know
everything with all the best all the
best trainers that I'm going to be able
to find. So, we're doing that. Um I love
I love just starting and building
things. So, I'm always going to be doing
that. But the majority of what I do is
is events and mentoring and helping
people become the better version of
themselves and then make as much money
as possible.
>> Yeah. Why? Like it sounds like the gym
just started out of well, we have this
problem. How can we solve it? Yeah. You
know what? Let's just It sounds awesome.
Let's do it ourselves.
>> Yeah.
>> But, you know, I grew up working out in
a lot of these gyms for athletes and
stuff. And it seems like they always
never made it.
>> No. Well, dude, the same thing. I've
owned two I've owned two gyms. Gyms
don't make it.
>> Then why did you do this one? Be
>> This is the truth, dude. So, you know, I
just had my first son.
>> Oh, nice. Congrats.
>> Yeah. I have five daughters. I just had
my first son, and I'm probably going to
spend millions and millions of dollars
on him.
>> Just training him. Just training him.
Yeah. Because I want him to just be an
animal. I want to put him in a cage and
leave him in [laughter] there and I want
[snorts] him I don't even want him to
speak any English. I just want him to
growl. [laughter]
>> But but I'm going to I'm going to pay a
massive amount for training. I am. And I
I thought about that. And so when this
came up, I was like, I'm already going
to spend a ton of money in this, so I'm
going to do it. Then I
>> He's just a baby right now.
>> Yeah. He's just 6 months. But he's
already he's already eating steak and
smoking cigars.
>> He's [laughter] doing it all.
>> Yeah. Yeah.
>> But uh so so this one this one is a is a
passion project that I'm not going to
let fail. And luckily enough, where I'm
at in my life now, I make enough money
that it's not going to fail.
>> But I do know this. If you want to make
a gym successful, you you do have to put
massive amount of energy and capital
into it. And I also know this where I
live, it's very family oriented. It's
Mormonville, right? Yeah. So that
everybody has 15 kids and dude, all of
them spend massive amount of money on
their kids to become an athlete that
they probably shouldn't because they're
not really an athlete, but they're like,
I'll dump money into it.
>> So I do think it's going to be very,
very successful. I still to this day
would not start a gym.
>> No way. Know how. The only person that
I've ever seen make a gym successful is
Flex Lewis out here like doing his I Rob
and Dana had a successful gym. It was
because of Dana and she would do events
and all that other stuff. But like a
normal gym, they don't make money, man.
So, I would never do a gym again. But
this will not be anything like a It is
literally a sports training facility.
We'll have kids like you got out here
just running around doing all kinds of,
you know, that they paid 300 bucks a
month to come to.
>> Yep.
>> So, that's the plan for that.
>> Yeah. We had um John from Superhuman the
founder. Yeah. And uh basically you
talked about his story of starting a gym
and it just like went to nothing. Then
he started doing online and
>> it got to like 15 million a year online.
>> Yeah. And dude, that's the only way. I
was actually just with um a good buddy
of mine. His name's Steve Cook. He he
has a gym in uh in St. George. Same
thing. I don't think it makes a dime,
but [snorts] he uses it for all kinds of
other stuff. And I I it's
semisuccessful, but I they just don't
they don't make very much money unless
you're like a somebody like Dana or even
Steve Cook was or even Flex Lewis,
right? People come to Vegas now just to
come to Flex's gym. So, he crushed it.
Have you been to his gym?
>> Yeah. Oh, yeah.
>> His gym's amazing. It's dope.
>> But he also did it the right way. He's
got all the stuff sponsored. He didn't
spend 500 grand in equipment. He got it
all, you know, and people just want to
come out to stay there at Flex's gym.
And he does crush. They crush on their
uh their day passes.
>> Yeah. Oh yeah,
>> they c I think they charge 30 to 50
bucks for a day pass and everybody that
comes to Vegas that's anything in
fitness, I got to go to Flex's gym.
>> Yeah.
>> So they're doing well.
>> Yeah. I used to work out there for a
couple years like as a local.
>> Oh, you did?
>> Yeah.
>> How far do you live from there?
>> I used to live 10 minutes. It was super
close.
>> Yeah. Yeah. Flex is a stud. In fact, we
might do dinner with him and his wife
tonight. But uh but their gym's doing
really well.
>> Yeah. No, it's a great and they've been
around for a while. So,
>> but if I was seven time Mr. Olympia,
Yeah. I would have a gym.
>> Yeah. No, it's like gyms just for the
most part usually don't work out.
They're hard to scale.
>> Yeah.
>> No.
>> What businesses do you see working right
now?
>> Um, great question because that's what
most people come to me. They're like,
"All right, if I'm going to buy a
business, so dude, I will tell you this
and mark my words. I'm glad this is
recorded because we'll come back to this
in 10 years if I'm alive."
>> Dude, right now, the best business to
buy or start is trades. M
>> it's trades because
>> everybody's lazy as [ __ ]
>> Yeah.
>> Everybody wants to be content creator
and a this and a that and they're going
to college for fine arts and they're
nobody wants to work.
>> Yeah.
>> So, dude, right now you have a plumbing
problem.
>> You call six plumbers, you get six bids.
>> Yeah,
>> dude. In 10 years, that's not going to
be a thing. You're going to have all of
these people building nothing that has
nothing to do with infrastructure. And
you we still need infrastructure built
and no one is going to want to do it. So
when I'm a plumber and I'm making 200
bucks an hour now, 10 years from now I'm
gonna be charging 500 to $1,000 an hour
and people like I can't afford that. All
right, man. Then leave your [ __ ]
clogged. I don't know what to tell you
or I want my house framed.
>> Well, this is how much it is. Well, I
don't want to do that. All right, then
you frame it yourself. Trades specific
businesses will make the most
millionaires in the next 10 to 15 years,
100%.
>> Because they'll be able to charge
whatever they want to charge. Those are
the best right now, I think.
>> How do people find those businesses for
sale?
>> Um, so easy enough. There's a lot of
really good websites. I focus on only
two. Bizbyell um.com and then Baton
Market.
>> Baton Market.
>> Baton Market is a really, really good
one. They vet everybody. They don't just
let you throw up your business. But I
I'm different than most people and I
teach this in my program.
>> The best businesses to buy are
offmarket. And if you can just have
conversations and talk with people and
go, "Hey man, I'm in business
acquisitions. I know you have a
business. Have you ever thought about
selling?" And I have I have a whole
script that I teach people. It's like,
"Dude, everywhere you go from here on
out, you tell people your new job is
business acquisitions." And then they
go, "What's that?" I buy businesses.
>> I buy businesses for more than they're
worth.
>> That sparks an interest in anybody. If I
told you right now, "Hey man, I want to
buy this podcast for more than it's
worth." You'd be like, "Oh, let's figure
it out." You know? So that's where the
majority of success is. I mean, dude,
even if I went to a plumber right now, a
plumber that's been in business for 20
years, who has a really profitable
business, he's doing a million, two
million a year, he's profiting 30, 40%
because he's doing it all himself. I
roll into him at the restaurant. I'm
like, "Hey, man. My name's Keat and I'm
in business acquisitions. I buy
businesses for more than they're worth."
That sparks up a conversation and then
we have a conversation. I'm like, "All
right, dude. I want to buy your plumbing
business."
>> Yeah.
>> So, that's the best way to find them. I
mean, even the the sports training
facility that wasn't on market. you
know, black black flag wasn't on market.
It's just me having conversations and
your ability to network is a big one.
But that's where if you're looking a
place to look, biz by sell is a really
good one. And then baton market, but
outside of that, I'm just doing I don't
think I'll ever buy a business from
online unless it's crazy. But
>> it's all networking and talking with
business owners.
>> Got it.
>> So for you with buying businesses, is it
just a volume approach and some will
work, some won't, or what's your plan? I
mean, think about this. How many
businesses have you had?
>> Many.
>> And how many failed?
>> Many.
>> We just did a podcast about how I'm
stepping away from real estate and
coaching and everything.
>> Yeah.
>> And uh
>> where are you going? Just golfing.
You're just going to golf from here on
out.
>> Yeah, pretty much. [snorts]
>> Yeah.
>> But um No, I mean I have a few things
beyond that, but still, you know, you're
just talking about all the business
failures on I was like, "Yeah, you know,
I've tried this, this, this, and this,
and you know, they no longer exist." and
some like made a lot of money for, you
know, because even real estate, I'm
like, "Hey, I'm not going to flip or
wholesale anymore." And
>> I'm not going to coach real estate
anymore.
>> Between those two, there's over 50 plus
million in revenue. Yeah.
>> Just in those two. It's like they're not
failures. It's just
>> Yeah.
>> Yeah. I just I'm I'm ready to move on.
But then other ones are complete
failures that just did not work.
>> Yeah. And and so knowing that, then you
come back to the question is, is it a
volumes game? I think it is. I think
there's two ways to approach it. And you
have a very two very good examples in
this room. I am the shotgun approach and
I've had 60 plus businesses. Rob has
focused on one or two and gone real deep
one or two and he's crushing in that
place of like, dude, I got this and I'm
going hard in this. But I think
[clears throat] life is all about
experience. The more experience you
have, the more you learn. The more you
learn, the more you know and then the
more money you can make. So dude, you're
you're a lot of failures away. So yeah,
you should start some businesses. You
should buy some businesses. You should
go hard in those and you should see what
works and what doesn't work. It's all I
mean life is R&D, right? So it is still
a volumes game. I've never had a
business I think worth more than 15
to$20 million. Most of the businesses
that I've built that I've made money
from are anywhere from a million to $12
million. But I've done so many of those
that I've made a lot of money from them.
But I I'm not like Rob where it's like,
dude, I'm going to have this apparel
come. is worth $100 million in a few
years. And I think there there's you can
do both, right? I think the one business
is probably a a better route, but my 28
ADHD to do like one and then just focus
on one. But dude, because you fell at so
many, you have to you have to continue
to move into that course of action. I'm
an entrepreneur. I'm never going to work
for somebody. I'm going to start
business after business until something
succeeds. Because out of those 60
businesses that I've had, man, I've had
a lot of failures. Rob and I have had
businesses together that we failed at.
>> The worst part about making a lot of
money is that you have to pay a lot of
taxes on it. This is exactly why I've
partnered with Taylor Tax Strategy. You
may have heard me talk about all these
different types of strategies like cost
segregations and depreciation and lots
of other things, but the reality is
there are so many other strategies right
now that you can be taking advantage of.
The team will audit your situation this
year and also previous years to see if
you're entitled to tax savings that you
did not take advantage of. So, if that
sounds good to you, go to taylor-tax.com
today.
>> What are some of your biggest failures?
>> I [snorts] think there's a shorter list
of what are my successes.
>> My biggest failures, I mean, outside of
business, because there's so many of
those. I think my biggest failures was
like as a whole was my ability to learn
as quickly as I should have learned. I I
tell people all the time, the only
reason that I'm successful is because
all fail 99 times before most people
will fail once. But like if you and I
took took on a task at the same time,
you'd probably fail like 10 times and
then you'd get it and you'd look great
doing it and you'd make a shitload of
money. I would fail at it 99 times
before I even got to the point of where
it became a success. And I think my
biggest failure in the beginning of all
of this was not learning quick enough to
like attach the failure, put education
to it, use the education, and then
actually allow it to help me because I
failed so much at so many things. It was
like, dude, are you really that stupid
that you have to fail this many times
before you learn? Which I am. I'm a
stubborn bull in a china shop. So I
would say an underlining theme of my
failures was not my ability to adapt
quicker and learn from my failures. And
even now I think I still struggle with
that. I I'll fail 15 times at something
you should have failed it once or twice
but I will continue. That's the one
difference. I won't give up. I'll just
continue in the course of action until I
get to where I've learned and figured it
out and then either decide that's
doesn't make any more sense to go down
that avenue or okay I have it figured
out. let's go, you know, do those
things.
And then, dude, I think other than that,
it's just it's small stuff. But I don't
I don't look at my life as like what are
my biggest failure? What do I fail at?
Failure is part of success.
And I always think now, Rob and I
actually talk about this a lot. If you
if you knew that everything you wanted,
every dream, every goal you had, if you
knew that it was 99 failures away, you
would fail as fast as you possibly could
to get there if you knew. But I think
for some reason, we don't we don't
accept that. It's like, oh man, I
started something and it didn't go well.
Okay, you're at your first failure.
You've got 15 more, man. Let's let's
speed this process up.
Um, but that I think again has been my
biggest failure is it's like dude, how
many times do you have to fail at the
same thing until you figure it out?
You've got to learn faster. But outside
of that, I don't even know if I count
anything else as a failure because it
was the road to the success as to where
I am. And if I look at my sum total of
my life now, I'm real happy with the
life I have.
>> Right. Well, to to frame it then in a a
different light, what do you think is
the most amount of money you've lost on
something?
>> Oh my gosh.
millions and millions and millions of
dollars. I think um
>> give me a specific example.
>> Um when I was younger, I I owned a
plastic surgery clinic and a dental
office.
If I would have stopped
doing the shotgun approach, you know,
and doing I mean that was when I was
doing my TV show, too. So So there was a
lot of different things. I wish I would
have done the Rob approach and I would
have went real hard at those things
rather than okay, I started this, I got
it going, it's going well, let's go on
to the next thing. If I would have
doubled down and doubled down and
doubled down,
>> I know 100% I would at this point in my
life have had at least one company that
I could have sold for $50 million.
>> So the loss, it's got to be 50 million.
I mean, I've lost so much money
>> in the process of of the next thing, the
next thing, the next thing, the next
thing that I I don't know what that
number is. I know it's a lot. I would
probably be a billionaire right now if I
didn't do it that way.
>> So, it's been massive amounts of money.
>> Massive amounts of money.
>> What's your most successful business
then?
>> Um, man, I it depends on how you rate
success in the business. Like,
>> let's say net revenue.
uh net revenue is probably
is probably limitless society and net
revenue. But like if you go by I'll give
you a great example. So I own a peptide
company.
>> Mhm.
>> And I would say that's one of my most
successful not because of net revenue
and not even because of profits but
because of how fast
>> we started the peptide company and
within month one I literally cut a check
to myself for $42,000.
>> Month one. Yeah.
>> And then month two, it was the same
thing in month three. Now revenue is,
you know, two, three, $400,000. So
that's not really that high, but profits
are high. But man, to to build a
business that you take that much money
from in a month, two months, a year.
>> Yeah.
>> That to me is like massively successful.
All of my businesses that I've been
successful in have made me money out of
the gates.
>> Yeah.
>> Like I started a supplement company and
it did okay. I think our best revenue
year, we did like 1.2 2 million. But
man, I never didn't take a dividend
check from that company. And it maybe
sometimes it was as small as 3500 or
7500 or $10,000.
I never didn't make money from it. And
that's the other thing too why I move so
fast is if it doesn't make money, it
doesn't make sense. And and that again
sometimes hurts you because what I
should have done is taken that money and
reinvested it and grew the business
rather than taking it and putting in my
pocket which is hard to do when you're
you know you're an entrepreneur and
you're like I want to stack money. I
want to stack money. But again I
depending on what you're talking about
success net revenue I I I think net
revenue is total [ __ ] I know lots
of companies that don't make any money
and they do $15 million a year in net
revenue. It's like that's not successful
to me man. you you drive a 1998 Corolla
and you have a $15 million business and
you don't have any money. Yeah, one day
you might have an exit and then that
that will be successful, but I think
success is is the amount of money that
you put in your pocket.
>> That's net revenue.
>> Oh, net revenue. Yeah. Okay.
>> I call it net net.
>> Okay. Net.
>> I call it net net. Because if you look
at a P&L, you have revenue, you have
your first net, and then you have your
net net, right? And so that's why I
didn't understand what you were asking.
But yes, net net actual profit that you
put in your pocket and then how fast
too, right? I still think
>> I've had other businesses that have
netted me more, but it took two years or
three years compared to like the
peptides where it's like, dude, $42,000
in my bank account month one.
>> Yeah,
>> man. That is a crazy success.
>> Yeah.
>> So, it it it's kind of been all over the
place. But again, like I said, I've had
a lot of businesses that have made me
from five grand a month to 100 grand a
month. But I think talking overall
revenue, it's definitely Limitless
Society.
>> Okay. How big is that company?
>> So, we have about 2,000 members uh in
the Limitless Society. We have about
1,500 in the in the business blueprint
program. And then I do about I do like
250
one-on-one mentoring.
>> Damn.
>> And that's really expensive. I charge a
lot for that because I make people
really successful. I make them a lot of
money.
>> The revenue in that is a lot. Yeah.
>> I, you know, we'll probably do 15
million this year.
>> Damn.
>> Um,
>> it's a lot.
>> Yeah, it's a lot.
>> Yeah.
>> Um, so right now net revenue-wise, that
would be that would be the most
successful. But again,
>> you manage 250 one-on- ones
>> like a crazy savage psycho.
It is so much. I love it. I do love it.
And the only reason that I do it is
because I love it. Because it's too
much. I I do
I mentor one on-one for an hour with an
individual about 30 to 50 hours a week.
So those are my days. Yeah.
>> So I have these other companies, they
all have CEOs, they all have CFOs, and
you know, I meet with them and we go
over stuff and it's not much like where
are we at? What do we need to do? What
do we need to change? What do we need to
do for marketing? You know, and that's
pretty simple. But the majority of my
time is spent doing one-on-one
mentoring,
>> and it's a lot. It's a lot. But I I do
love it. It's It's very lucrative
financially, and it is the most
fulfilling thing that I've ever done in
my life.
>> How much is one-on-one coaching with
you?
>> It depends on what you want to do. It's
anywhere from 50 grand for the year to
125 grand for the year. Um, and I even
have programs where I like you could pay
monthly. It's anywhere from 5 to 15
grand a month um
>> for oneonone. for a one-on-one. Yeah.
Um, but that is, like I said, that's
where I spend the majority of my energy
and my time. Um, because one, it's it's
a lot of money, but two, because it it
really is so fulfilling. I actually came
out here with a few friends, and I one
of the kids that came out with me, he's
24 years old. He came to me two years
ago. He's making about 80 grand a year.
He had 50 grand in his bank account. He
was like, I have to mentor with you.
Like, all right, man. I feel that
weight, you know, when someone pays you
and you're like, that's every dime they
have.
And last month, we just I I helped him
build a business. The business made him
um last year made him $900,000 in his
pocket.
>> He just sold the business for $2.4
million. And then we have another
business that I sold a business with him
in it. Um, and he he he'll have this
month he'll have $3.5 million in his
bank account. He's 24 years old.
>> Wow. What was the business?
>> Uh, he had it's a line striping business
in North Carolina. Trades trades
business, right? They do asphalting,
line striping. Yeah. Parking lots, all
that other stuff.
>> And like I said, he was working for his
dad, making 80K a year when we started
two years ago.
>> And now he has no job, no business. and
he was like, I just want to take the
year off and hang out. I have $3.5
million to do what I want with life. So,
that's what [clears throat] he's doing
now. But again, to me, that is like it's
great to make money. I love making
money. But watching other people become
really successful financially,
spiritually, in their marriage, in their
life,
>> it's amazing. It's why I do those
marriage masterminds. The marriage
masterminds are so cool because I get to
take, you know, 30, 40 couples and I get
to to pour into them for three or four
days and then they come back a year
later and they're like, "Dude,
everything changed. [clears throat]
Everything changed. My marriage is where
I want it. My relationship with God is
where I want it." And those to me are so
so so impactful. Now, again, none of
that means anything if you're not making
money, right? Everybody's like, "I want
to impact the world." It's like, "Dude,
you're broke as [ __ ] You can't do
anything that way. You got to make
money." Right.
>> Right. But after you make money, the
next thing you need to do is help
people. And that by far is the most
fulfilling. There's a succession to man.
It's take care of your needs, then take
care of your wants, and then take care
of the needs of other people. And that
third succession is the most impactful.
It's the most purposeful. And that's
what I get to do with my one-on-one
mentoring. That's why I like it so much.
And it is really, [clears throat] it's a
lot
>> to sit down with an individual.
>> You've been doing that for a while now.
Yeah, I've been doing it for about I
think four years.
>> You're just gonna keep doing it?
>> I don't know.
>> He likes it.
>> I love Yeah, I love it. I'm going to do
it as long as I feel like I want to do
it. And then
>> so I just um change
>> I've had a one-hour call every Tuesday
for the last seven years.
>> Um group coaching.
>> Yeah.
>> And uh this month it's the last, you
know, month.
>> The last one.
>> Yeah.
>> Yeah. See, and that's what I do for
Limitless. I have one call Tuesdays, you
know, we have, like I said, hundreds and
hundreds of people in the group.
>> I love that too
>> because it's every spectrum, right? It's
the people that are making five grand a
month. It's people that are making 50
grand a month. It's kind of all over.
And all I do in that call is personal
development,
>> right?
>> And I I've been doing that for I think
five five years now. Yeah.
>> And I love that. I love that. I don't
know if I'll ever stop doing that. I
just get to get on and pour into people
for an hour and it doesn't take much
energy, you know?
>> Yeah, I'm the opposite.
>> You've been doing it for a while,
though.
>> Yeah, but I
>> You probably should go back to flipping
couches.
>> I know. [laughter] That'd be a good
business. It's like going back to the
trades.
>> Yeah.
>> Yeah.
>> That's how you started.
>> Yeah. Yeah.
>> I was just telling these guys that's how
you got started. You were a hustler. You
just got on Craigslist
>> flipping couches, man. find a $400
couch, dust it all up, and sell it for
800 bucks and
>> just rip.
>> Yeah, that's a wild That's wild. But
that's a hustler.
>> Yeah. Well, it's funny, man. I mean, I
did that and then, you know, I got into
just flipping houses and almost did a
thousand houses and then, you know, we
do the education thing and
>> So, what are you going what are you
going into? You're getting rid of real
estate. You're getting rid of coaching.
You're starting daycarees.
>> Yeah. Yep.
>> What are you What the plan? Um, the main
thing is M19, my golf mastermind.
>> Yeah. Which is dope.
>> Yeah. I do. I just started. You gotta
join M19, bro.
>> I know. I told him. I told him I wanted
to do an event cuz I want to do one.
Yeah.
>> I just started golfing like five months
ago.
>> I always thought No, I'm horrible.
>> I [laughter] always thought I always
thought golfing was the stupidest sport.
I always thought this is lame. And I
went out and I I had I hit a few good I
hit I hit a par. I was like, "This is
amazing."
And dude, I fell in love with it. I went
out. I spent seven grand on golf clubs.
I went and spent 50 grand on a golf
simulator. Yeah, I have a golf simulator
at my house now. And I go like one to
three times a week. I go golfing. I'm in
the sim every day.
>> There you go.
>> I'm getting worse, [laughter]
>> but I'm still, you know, doing
>> You have a coach?
>> Yes, of course, dude. I have to have a
coach. I got a coach. He bless his
heart. He doesn't know what to do to
help me. and he's just like, "Dude,
you're a mess."
>> Do you hit bombs or?
>> Yeah, I do. I can hit bombs. I I can hit
bombs. My I played last week. I drove
one of my drives was 340.
>> Okay.
>> Yeah. So, I hit I hit But most of them
are 250 to 300.
>> You hit slices or
>> always slices. Even if I turn over here
and I used to do that. So, like I'll aim
this way, it goes right to
>> You're going to naturally start to hit a
draw. So, people who hit slices, they
end up getting hitting draws.
>> That's about where I'm at now. Now I'm
starting to hit draws, but man, I love I
love it. I'm horrible, but I absolutely
love it. That's I text him. I text you
like two what was a month ago?
>> Yeah, something like that.
>> And I was like, "Dude, I got to do a
golf mastermind. How do you do it?" He's
like, "I don't know, man. Let's do one."
>> Yeah.
>> Cuz I love it. That's such a great
thing. And I love that you get to
network. You get to have real
conversations.
>> And it's the only time that I put my
phone down that I realize I don't pick
my phone up. So if I'm golfing, I don't
golf 18. I don't have enough patience
for Oh, I'll break all my clubs.
>> Yeah,
>> you will as you get better.
>> As you get better because then you want
to try to break your score. Yeah.
>> Yeah. But I uh I I want to do I love
what you're doing with the M19. It's so
cool. And it it is a higher net worth
individual that golfs most of the time.
>> And you got retirees or you got people
who have sold their businesses or you
have people who are fairly successful
and they're finding time. So I I love
it. I really want to do a golf type
mastermind. That's why I was texting And
I was like, "Dude, let's do one just so
that I can learn from you and see what
what does it look cuz I know I can get
tons of people there." If we did one
together,
>> I could charge a stupid amount of money
and we would bring a ton of people, but
I don't. Again, it's something that I'm
new at. So, I'm like, "Dude, you're
doing it, you know." Yeah. And we were
talking about doing it in Texas or
something
>> wherever. We do them all over the
country.
>> Yeah.
>> Going to the Dominican.
>> But that's what you're going to be going
in. That's where you're
>> Yeah. I mean, I've been doing it for
like five years now, you know, on the
side and then I formalized it last year.
So, we're like 13 14 months in. And
that's what I was telling everybody in
the post, but you know, we're already
over a million a month and to you
already brought up all the points like,
>> yeah,
>> you get paid to golf with really cool
people and like
>> Yeah. So dope.
>> So anyways,
>> I got to get better though. I can't be
doing masterminds and they're like this
guy.
>> No, you can't be hack.
>> And then I'm breaking clubs and they're
like I don't think I want to listen to
this guy at all.
>> Yeah. It'd be like the guy who has a
business mastermind who
>> that doesn't have any successful
businesses or the fat personal trainer.
Yeah. Can't I can't do that. And I'm the
fat personal trainer right now on the
golf course.
>> Yeah.
>> So, I can't do that.
>> But that's the first part of business,
self-awareness.
>> Yeah. Yeah. But so, at some point, I'm
going to do one. We're going to do one.
>> Yeah. Yeah.
>> And we're going to get massive amount of
people there and then I'm going to
figure out how to Yeah.
>> I love it. I love the idea.
>> Yeah. How do you like watching you
online, you live life like to the max.
Mhm.
>> Like, so what are what would you say are
like some of the best things you spend
money on? I want to ask both of you guys
that. What is like some of the best
money that you
>> The best money I spend is on my wife, my
children, and my friends.
>> Like what specifically?
>> Experiences
always. Uh I just had my 40th birthday.
We went to Cabo, took a private jet.
>> We got a yacht. It was just, dude, it
was the dopest. It was so great. I am in
love with experiences.
My best ROI in my life is to spend money
on experiences with the people that I
love.
>> Right?
>> For me, that's what I spend money on. I
don't spend a lot of money on on like
what most people do. I wear the same
clothes every day. I don't I don't spend
I mean, I do on big, you know, like I
got a helicopter and I got a house, but
outside of that, I don't really spend
money, you know, but when I do, I spend
big money. And it's always for
experiences. Like I would rather, this
is stupid, but
>> I would rather spend 80 grand on a jet
with my friends for that experience than
I would 80 grand into an investment.
Even if that investment makes me money,
because the return for me is the
experience and the memory in which I
have. And to your point, my life is
dope.
>> Yeah.
>> It's I don't know anybody that's living
a better life than me. I don't say that
pridefully.
>> Yeah.
>> From the outside looking in, I'm like,
this guy is going ham.
>> No, I love it, dude. If I died tomorrow,
I would die with a smile on my face. But
I did everything I wanted to do. Yeah,
>> but it's because I value like the most
important thing to me is my relationship
with my wife, my relationship with my
children, and my relationship with my
friends. And then the experience in
which we have together is is at the very
very top of my priority. I love to spend
money on my people. I love to spend
money on experience, especially if they
can't do it for themselves.
>> Um, and that's where I spend my money,
and I'm always going to do that. And I
don't give a [ __ ] if it makes me broke.
>> Yeah.
>> Yeah. I I don't
>> I had um I did a real this was a couple
of months ago, but I came up with this
like new metric because I was like,
look, your net worth is kind of a dumb
metric because it only calculates you in
this very moment and how much money you
currently have in this assets and
whatever, right?
>> But it doesn't take into account
anything that's happened previous to
this moment, right? Yeah. And so the
person who just lives a really terrible
crappy life and works 80 hours a week
and doesn't have any experiences and all
this stuff, but they go and accumulate
>> all this money, right?
>> Yeah.
>> They've wasted 50 years of their life to
have a big net worth. And then
>> on the flip side, you might have a guy
who, let's say he's 50 years old also,
but has lived life to the fullest. And
>> it costs money to live life, you know?
Yeah. It's not free. Yeah.
>> And maybe he has a net worth of $2
million. The other guy has a net worth
of $20 million. And it's like you'd look
at the guy like, "Oh man, like he was so
diligent with his money and his time and
he has a 20 million. This guy with 2
million, he's kind of like spent it
all." But the reality is that guy
enjoyed life for 50 years. His return on
life Yeah. is far greater than the other
guy.
>> 100%. And dude, one of my favorite
sayings is money is a horrible master
but a wonderful servant. And if I had
the opportunity right now to sit in a
room with Warren Buffett, I'd pass. I
have zero desire to listen to him. I
have zero desire to to do his life at
all. Zero desire because I think he's
still a slave to money. I think he's
still money is his master. His life and
the value of his life. He drives a [ __ ]
hole car. He has a small house. He
doesn't have experiences. Every day he
wakes up and says, "How do I build that
bank account? And how do I build it? And
how do I build it? And how do I build
And I look back and I go, but what
experiences did you have in your life?
What did you give to other people? And
I'm not saying he didn't. But I look at
his life and I'm like, there's nothing
there that I want to do or be. If I had
to trade places with him right now, I
wouldn't do it no matter what,
>> right?
>> Because I don't want to have that life.
Life is not about what you accumulate.
It's what you do in that time that
you're given and the memories that you
create. Listen, man. When we die,
you really think it's going to matter
how much money is in your bank account?
No. It's the experiences and the
memories that you have that you take
with you and the things that you leave
with the people that you love. That's
it. That's why I say, man, I don't maybe
I'll go broke one day. I don't know. But
I'll tell you this. I'm going to live
life better than any other human on this
planet. And it's not going to be based
around being a slave to money. Money is
definitely a servant for me. And it
serves me and my family and my friends
and the memories that I want. And that's
the way I'm going to live. I really
don't care if I die and I got zero
dollars to my name.
>> Yeah.
>> I care that I have a bank of memories
with the people that I love way more
than the money that I accumulated.
>> Yeah. Yeah. I'm of the same mindset.
Like money is just a tool. So at the end
of the day, like
>> if it just sits in the bank account
growing,
>> it was it's like a brand new set of
tools that never got used.
>> Yeah. There there's there's got to be
balance, man. I'm not saying spend all
your money and and you know yolo,
but but there has to be balance. I watch
people all the time. Um I I have a very
close friend that has massive massive
amounts of money and he looks at my life
and he envys my life because of what I
do and the experiences that I have and
he could do it 10 times better than me
>> because he has the money but he doesn't
do it. And I think what are you what are
you waiting for? Well, I want to get to
a certain amount before I feel like it's
like, man,
>> do you know the other problem with that
is that you don't really know when
you're gonna die.
>> Yeah.
>> You don't. And he could die tomorrow and
your life sucked, man. And you just bank
accounted a big bank account. It's just
numbers,
>> right?
>> You have no experiences. You You didn't
love your people. You didn't give them
experiences. You didn't give them time.
I don't want to live like that. I wanna
I want to ride in just broadside beat up
and beat to hell and go that was a great
ride and I did everything that I wanted
to do
and and nothing else really matters
>> right
>> it it doesn't and I think those oh those
are also the people that I like to spend
time with the people that are closest to
me that's how they are that's how they
live they they live in that experience
they live in that moment I don't I I
spent enough time next to deathbed
people my father being one of them and
the only regret that people have is the
things that they didn't do. It's never I
didn't work enough. I didn't Oh man, I'm
really s I'm really pissed I didn't
build my bank account as I lay here on
my deathbed.
It's all the things I didn't do with my
kids. It's all the things I didn't do
with my friends. It's all the things I
didn't do with my wife. It's all the
things I didn't accomplish. I don't I
don't want to do that. I want to go in
there and go, "Man, that take me to the
next one. I'm ready. I did everything
here. Let's go to the next one. What's
the next thing?"
>> Right?
>> You know,
>> no, it makes sense. Well, dude, it's
always good hearing from you, man, and
just uh what you got going on and just
your philosophy. Um I mean, you're still
doing all the 101 ones and stuff. If
somebody wants to connect with you for
all those things, where do they go?
>> Um the best place to connect with me is
my Instagram. Um it's the period muscle.
I actually am in my DMs. I do have a
team that helps me because I do get, you
know, massive amounts of messages, but I
get back to everybody. Um every time I
do your podcast, I always have lots of
people reach out to me. Um, but but if
you know if you if you want help with
gaining financially, spiritually,
mentally, emotionally, I love helping
people. If you want to connect, I'm
happy to connect. But that's the best
way is on my Instagram to message me.
>> Okay. And then do you ever slap any of
your students or anything?
>> Uh, yeah. Every now and again [laughter]
I got to get I call it a bop now. Just a
bop. It's not a real hard wake up call.
>> Yeah. Like a come to Jesus for a minute.
>> Yeah. I wanted to ask you before we wrap
up, what's the craziest thing you've
done with your helicopter?
>> Last time you whip that thing around
like
>> Last time I was on his podcast, I got in
trouble by the FAA.
>> Oh, really? I forgot about that. Yeah.
>> Oh, dude. I got massive trouble. The FAA
called me as soon as he aired the
podcast and they were like, "Why are you
telling people that you fly your
helicopter and you don't have a license
to do that?" They lost their mind. So, I
got to be really careful. The craziest
thing that I've done with my helicopter,
we do a lot of crazy stuff. Uh, we do a
lot of fun stuff. My favorite thing to
do is I take my family and we we
literally load up, grab a blanket and
picnic and we go up and fly anywhere
that we want to fly. We land and we have
a picnic. I love that. That's not crazy.
But but
>> you fly it yourself or you have
>> No, I fly it myself. I have my student
license. I just haven't done all the
paperwork, but I fly it. Like I flew out
here. My heli's here. Um, but
>> you park it
>> uh at the FBO, same place where you do
private jets.
>> Okay, got Um but uh like we ju in fact I
just got in trouble for this. I was up
in Montana at the lake and I was like
>> you flew to Montana?
>> Yeah, we flew to Montana about in your
helicopter.
>> Yeah, it's about three and a half hours.
>> Damn, that's crazy. I didn't know they
go that far.
>> And yeah, dude, I've flown across the
country in a helicopter. It's fun.
>> What the hell?
>> Yeah. So we we went up, we went boating
and we were having somebody wakeboard
and we were coming behind them in the
helicopter and then we jumped out of the
helicopter into the water which it's a
gray area. FAA, don't call me. You've
already called me. Um and that was
>> like a Navy Seal.
>> Yeah, we were we did some pull-ups on
the bar and then jumped in the water.
>> What the hell?
>> That was fun. The actually the craziest
thing we ever did with the helicopter
crashed well we crashed my helicopter
>> where
>> that at the hanger
my pilot I was at the gym my pilot
called me and he was like hey man I just
totaled the helicopter and I was like I
thought he was joking I was like I'll
see you in a minute cuz he was supposed
to come up to my house actually take my
wife to go learn because she was getting
her license.
>> He was like I no dude I really crashed
it and I was like oh my gosh okay I'll
be there in like two minutes. I run down
there and the helicopter is upside down
in pieces.
>> In pieces.
>> How did he not get hurt?
>> He did. He got a little bit hurt, but he
only went about 20 feet in the air. He
hit the top of the
>> the warehouse door
>> and then he fell.
>> He He was a little bit banged up. He It
wasn't bad. But then, dude, I was all
over the news for like a month.
>> Same thing. I landed my helicopter on
top of a house in Salt Lake. I think I
saw that.
>> Yeah, I know you saw it because it was
all over every five o'clock news for two
weeks [laughter] straight. Literally,
Dude, I would freaking out recording,
>> dude. I would Yeah, I would get people
from New York that were like, "You were
just on my five o'clock news."
>> I dude, I landed on somebody's house and
everybody acted like it was Vietnam War
and they were like, "Oh, I have so much
PTSD. He came in and he buzzed and we
thought that the military was coming in
and all this." They went to city council
and they complained. The mayor shut down
landing helicopters, which he doesn't
have the power to do. They shut down
landing. That was crazy. But the when we
rolled the helicopter and total it, that
was probably
>> Why did you land it on someone's house?
For fun?
>> No. I had a real estate guy that was
like, "Hey, man. I'm selling this $5
million house. I would love to get
content of you landing on the roof." I
was like, I'm not doing that [ __ ] for
free, you know? So, I charged him to
come out. [laughter]
>> He was like, dude, I'm Oh, you have a
helicopter, man. Can I go for a ride?
No, man. This thing cost me money. And
so I I he was like, "I got to sell this
house and I know if you come out and you
post about it and you land on the roof."
>> So I come in and I come in low and it's
in a whole neighborhood, right? And I
land on top of the roof. We get out. We
do the content. The house is dope. It's
cool. Whatever.
>> I take off. I leave.
>> Within two hours, I get a call from the
FAA losing their minds. They're like,
"Did you fly over and hover over?" I'm
like, "No, we landed on top of a house
that had a helipad on top of it."
>> Oh, it had a hel.
>> And then, dude, all the whole
neighborhood called the mayor. They went
into city council in front of city
council and started crying.
>> Wow.
>> It's all It was all over the news. This
lady just like, "Oh, my dog almost died
because the helicopter blades were so
loud." And my and one of the clips was
this lady, she was like, "The windows
were like woo woo woo. I thought
everything was going to burn down.
>> It was this whole big thing." But that's
why I did it as I went out for the real
>> to get paid.
>> Yeah. To get paid, man. And it was a
dope stunt. It was cool.
>> How much do helicopters cost,
>> dude? You could get a really, really
cheap helicopter that I would never put
my ass in for like 400 grand or you can
get a really really nice one like the
one I have, and they're anywhere from $3
to $5 million. Damn.
>> How much do they cost a month to like
fly?
>> So, you you do it on an hourly basis.
And my helicopter is about 1,500 bucks
an hour to fly.
>> Is that like the gas?
>> It's similar to a jet.
>> Yeah. It's not much different than a jet
because it's all time on components,
>> right? Especially how small it is
compared to a jet.
>> Yeah. But it's all the same stuff. I
mean, you have a turbine engine, you
have all those things. It's aviation.
You got all that stuff. But like, you
know, it's about a 2-hour flight from my
house to here. Yeah.
>> So, you're two hours, it's about $3,000
is what the cost is to to fly it.
>> Yeah.
>> And you don't actually pay that cost
until those time components run out and
then it's like, cool, I got to replace
that engine. That's $700,000.
>> But I calculated that into my cost of
hourly.
>> And you don't have to store it anywhere,
right? Cuz is that your house?
>> No, no, no. I have a hanger. I have a
hanger that I store at. My house only
has a heli pad.
>> Yeah.
>> So that's why I have a pilot. He'll go
down, pick it up at the hanger, come up
to the house, pick me up, and then you
know, but it's dope because, dude, it's
faster in a heli than it is in a jet
here.
>> Really?
>> Yeah. Because if you go get in a jet,
you go to Delta, you're an hour before
you get on the flight, it's an hour. But
then you get to the the airport and it's
another 30 40 minutes till you get to
wherever. Whereas I'm in my helicopter
in my front yard. I land here and I'm at
the hotel in two hours. It's it's a
little bit faster. Within 500 miles a
helicopter is usually faster.
>> Yeah.
>> Once you go longer than that, the the
jet's so much faster.
>> You're the only guy I know that just be
rolling around in a helicopter.
>> That's the that was the idea. I want to
be the only guy. I You could buy all
kinds of stupid cars.
>> How's the um I've been on a helicopter a
couple times, but like not long range.
Is it It's like super loud.
>> No, it's not bad. Um you you have
headsets on.
>> Yeah.
>> Um and if you have a nice helicopter
like the one I have, they're they're
sound they have soundproofing in them.
>> Like the one I have now is actually
pretty quiet. You can actually have a
conversation without your head gear on.
>> Um they're they're not too crazy, but it
is.
>> And the ride is smooth.
>> Yeah, it's smooth. It they're 10 times
better than a jet because you're 50 feet
off the ground. Dude, have you ever
traveled across the country 50 feet off
the ground? It is unreal. In a jet,
you're 30,000 feet. So, you don't get to
see everything.
>> Like, I I've flown over the Grand
Canyon. I've been to Lake Pal. I've been
all over the place. And it's so much
cooler to fly a heli than it is really
anything else.
>> You just fly. You don't have to tell
anyone where you're going.
>> No. No. You don't have to map the same
way as you do an airplane.
>> You're just like, I'm leaving.
>> Yeah. And the rules are very, very
flexible. If someone says like whoever
owns this building, if they said I could
land in the parking lot, I'm free and
clear to land in the parking lot. All I
need is the landlord's permission to
land on the land. That's it. You don't
need anything else. People would lose
their minds. The cops would show up
[laughter]
and then I'd be like, "Dude, we're good.
I have permission." And there's nothing
that they can do. So, there's not a lot
of rules. That's why it's so dope. So,
>> hey, what do you think of Elon's flying
car?
>> Dude, that's so stupid. [laughter] I
>> would you buy it?
>> No.
No. First off, that's not a real thing.
The way that they built that car, that
is not going to go into production to be
able to do the thrusting and all that.
Dude, do you know how much weight is on
that car to be able to do that two
second thrust? That's not going to be a
real thing. He did that whole thing as a
gimmick. Now, the car is going to be
cool and it's going to be fast. No one
is going to be flying around with 3
seconds of thrust. That's not a real
thing. So, I think the whole thing's
stupid because it's just a marketing
thing. I think it's cool that he did it.
I don't know why he spent so much money
to do it, but he's like me. He just does
stupid [ __ ] [laughter]
But none of that is real, dude. That you
really think people are like, "Oh man,
I'm in traffic."
>> Yeah. [laughter]
>> No, that is dumb as [ __ ] Can you
imagine how bad drivers are right now
and they're like, "I'm going to push my
thrott." Okay, now we got 14 people just
grasshoppering over everybody.
[laughter]
>> No, that's not a real None of that is
going to happen. None of it's going to
happen. The aviation space is really
hard. Like I'm going to buy one of those
uh personal drone helicopter things, you
know, where it's just a
>> one-seater.
>> So, China has come out with these drone
helicopters. They're one seaters. They
fly for like 50 minutes. You don't have
to have a heli license, which is wild to
me. But even those, man, as much money
and development as they put into those,
they're not safe. They're not safe. And
so, dude, we have a long long time until
we have flying cars and flying ti. Yeah,
dude. We have a long I you're we're not
going to have something in the public
for probably 10 years.
>> Okay, that's not that's not that bad.
>> Yeah, but people are talking about it
like it's going to happen right now. He
puts that thing out of that flying car,
bro.
>> That is not going to be in production
until at least 2030 and it's not going
to have thrusters on it.
>> Yeah.
>> No way.
>> You You basically think the helicopter
is the flying car. Yes. Essentially,
>> that's exactly what it is. It's It's
seat seven. I turn on my music. I fly
wherever I want to go. I land wherever I
want to go. It's a car. Yeah. It's just
a time machine.
>> I can go way faster. I just spoke at an
event that's an hour and 45 minute
drive. It took me 18 minutes to fly
there. I land, I speak, I leave, and I'm
back home in two hours.
>> Wow, that's awesome.
>> Yeah, I love it.
>> Well, bro, always good seeing you, man.
>> You, too, man.
>> We will link uh to your IG down below,
guys. Go check it out. If you want to
work with Katon, buy a business, hang
out, get coached, and all the other good
stuff.
>> And maybe even golf.
>> And maybe golf with a hack. He's got
you. Yeah.
>> But guys, we'll catch you on the next
one.
