President Clinton sits right next to me.
It's interesting. He remembered my name.
He picks up the conversation that we had
3 years earlier and nobody was privy to
that. It's got an incredible memory. And
I was like, I need to know how you're
doing this. After my talks, this guy
came to me. He was in commercial real
estate. He he tells me he lost a $50
million deal with a client cuz he called
that person the wrong name twice. Most
people have heard of the MIT study with
AI where they took groups of students A,
B, and C. A used chat GPT to write
essays. Group B used Google. Group C
didn't use any technology. Group A
didn't remember anything that was
generated for them by AI. The formula
for limitless motivation is P * E * S3.
These are the three keys for limitless
motivations, not willpower. Today I'm
excited because I've got the number one
expert on the brain. And I'm talking
everything to do with the brain. How to
focus better, stop procrastinating, um
get an edge on your competition, and
actually how to use your brain better
with AI. Because a lot of people think
an AI is going to replace the brain. But
we're going to talk about how human
intelligence actually is the thing that
you need. I've got Jim Quick. What's up,
man?
>> It's good to be here. Thanks for having
me, guys.
>> Yeah. I got my bald co-host, Brian
Villa.
>> What's up? What's up? Excited, Jim.
>> How you doing, Brian?
>> Dude, I think both of you guys are like
the exact opposite. I've watched Jim for
like 15 minutes and I'm like, this is
going to be funny.
>> Yeah, I think
>> Hey, so how did you become the number
one brain guy? Like, what do you even
call yourself?
>> Uh, people have called me brain coach.
you know, I'm not I'm not I don't have a
PhD in
>> in psychology or medical degree or
anything like that, but I went through a
when I was five, I had traumatic brain
injury.
>> Uh I had learning difficulties because
of it and focus, memory issues. Uh I had
migraines every day. I thought just
thought it was normal.
>> It took me three years longer to learn
how to read and that was that was a
challenge.
>> Um I and I was always called slow. My
last name really is quick. I didn't
change it. It's not like a stage name.
It's my father's name. my grandfather's
name. But I, you know, I got I was
teased a lot and because I was just
different. I learned like the other
kids. I remember when I was 9 years old,
I was slowing down the class and the
teacher intentionally was repeating
herself just for me.
>> Yeah.
>> And uh and because I was being teased,
the teacher came to my defense. She
pointed to me from the whole class said,
"Leave that kid alone. That's the boy
with the broken brain."
>> Dang.
>> And that that I didn't realize like but
that that's what people called me. And
uh so my self-confidence, my self-worth,
>> yeah,
>> self-esteem was pretty, you know,
non-existent. There's only like one
other Asian in my in my school, one year
older. And he was like, he missed one.
>> Yeah.
>> On the SATs, was so upset, had to take
it again to get a perfect score,
validictorian, headed a debate team, the
math team, went to Harvard, and you
know, all that. So I think he kind of
set an expectation there, but I was on
the other side of the bell curve. So um
but I struggled all through elementary
school, middle school, junior high, high
school. It was a I work three times
harder. Parents immigrated here and you
know we live in the back of a laundry
mat that my mom worked at. So hard
working hard was not the problem. But I
just wasn't doing well and uh but my
inspiration was my desperation.
Eventually I I learned some strategies
to learn how to compensate started u
changed my life and yeah I'm on a
mission 34 years later.
>> So what changed? How did you all of a
sudden become like a good learner?
>> So, um I was lucky enough to get into a
local college and I thought freshman
meant I could make a fresh start. I took
all these classes and I did worse and I
honestly I I didn't have the money to be
there so I wanted to quit and I had all
this pressure cuz I didn't know how to
tell my parents I was going to quit. I'm
the oldest of like three siblings. I
wanted to be a good role model. And um
and a friend of mine at school said,
"Hey, before you tell your your your
family this big news, like, hey, I'm I'm
going to go we're going home this
weekend to visit my family. Why don't
you just take a break, get some
perspective?" So, I go and the family uh
is pretty well off, had this beautiful
home on the water, and the the father's
walk me around the uh the property
before dinner and asked me a very
innocent question. Says, "How's school?"
But it's the worst question you could
ask me. And I just start balling in
front of this complete stranger, you
know, because all this pressure and tell
him my whole broken brain story and how
I'm just ready to quit. And then he
asked me a question. He's like, "Well,
why you in school? What do you want to
be, do, have, share?" And I didn't have
an answer. Nobody ever asked me those
things before. And when I go to answer
it, he makes me write it down. And when
I'm done, I start folding a sheet of
paper to put in my pocket like a drill
bucket list. And he grabs the list out
of my hand. He starts reading those
things. And I'm freaking out because I'm
a very insecure 18-year-old and here's
this guy who's obviously very successful
looking at my dreams and and he says,
"This has changed everything." He says,
"Jim, you're this close to everything on
this list and if you're not watching
this on video, I'm just spreading my
index fingers like a foot apart." And I
was like, "No way. Give me 10 lifetimes.
I'm not going to crack that list." And
he takes my fingers and he goes puts
them in the side of my head, meaning
what's in between, you know, is the key.
And uh long story short, he takes me
into his home into a room about this
size. I've never seen before. It's wall
to- wall, ceiling the floor, covered in
books, like uh I've never seen like a
library in somebody's house before. And
I've never finished a book before, you
know, and so I it's like being in a room
full of snakes. And uh what makes a
horse? He starts grabbing these snakes,
handing them to me, and I started
looking at these titles and these
incredible biographies of men and women
in history um and some very early
personal development books like Napoleon
Hill, Dale Carnegie, all those. And he
says, "Jim, you have to read to
succeed." And he goes, "You know, you
have to read all these books." I'm like,
tell him I can't do it. And but then he
takes out my list and he read starts
reading all my dreams and goals. And
honestly, a lot of things on there were
things I wanted to help my family,
things they couldn't afford to do for
themselves. Um, and with that
motivation, I agree to do it. And now
I'm back at school. I have a pile of
books sitting at my desk that I have to
read for school, pile B that I promised
to read. I already couldn't get through
pile A. So what do I do? I don't eat. I
don't sleep. I don't work out. I don't
socialize. I don't do anything. I used
to live in the library. And uh for weeks
and one night, I passed out at in
the morning in the library. I fell down
a flight of stairs. I hit my head again.
And I I woke up in the hospital 2 days
later. And at this point, I was hooked
up to all these IVs. I weighed 117 lbs.
I was like dying, the darkest time of my
life. And uh and I just thought there
had to be a better way, you know? And
then I was like, what's the problem? You
know, I'm really slow learner. a broken
brain. How do I learn differently? I
thought school could teach me. I looked
at a course bulletin and they're all
classes on what to learn like math,
history, science, Spanish, but nothing
on how to learn. Like I realized that
school teaches what to learn, what to
think, what to remember, but not how to
do those things. And uh that's what I
focus on now. And after I started
studying these things, I I could help
but help other people because I was
really upset that this wasn't taught in
school for kids. And uh one of my very
first tutoring students, she read, she
was a freshman, she read 30 books in 30
days.
>> Can you imagine that?
>> I mean, I imagine people here listening,
they have books on the shelf, they
haven't read yet. And become shelf help,
not like self-help. But it's like uh and
I wanted to find out not how she did it.
I know how she did it. I taught her. I
want to know why. And uh I found out her
mother had terminal cancer. He was given
60 days to live. Uh doctors didn't know,
you know, they don't know what to do.
And so the books she was reading were
books to save her mom's life.
>> And uh you know I said prayers and good
luck. You know I just I didn't know what
to do at 18. And uh fast forward 6
months I get a call from this young lady
and she's crying. She's crying
profusely. When she stops I find out
they're tears of joy. And her mother not
only got better you know but it's really
getting better. Doctors know how or why
they're calling a miracle but her mother
attributes 100% to great advice she got
from her daughter who learned it from
all these books. And at that moment I
realized that knowledge is power then
then learning is our superpower and it's
a superpower we all have. So whether
someone's an educator, an entrepreneur,
you know, a senior, a student, you know,
everybody could benefit from just just
learning better.
>> Hey, I hope you're enjoying this
episode, but how would you like to be
the one that I'm interviewing on this
show? I'm looking for entrepreneurs
who've got a great message to share, who
have an inspiring story, and who can add
value to the audience. So submit by
going to wealthyway.com.
That's crazy. So, you know what's funny
is a lot of these personal development
guys and all that, I've I've realized
after interviewing so many of them that
most of them got good at personal
development because they themselves had
major problems. Like that's why they
researched the topic so hard. It's like
>> for me, I never struggled to learn. Like
I just could pick up things super fast
and I was like, "Yeah, I don't really
know how I learn. I couldn't teach you
how I learn or anything. It's just I'm
like learn
>> you know like that would be my advice
and then it's like the same thing. I'll
meet these guys who are like
psychologists and um you know other
people talking about like dealing with
depression or anxiety and all these
things and I'm like bro I'm like just
pray like this isn't rocket science here
like we don't need to research this like
just pray and um
>> it's too oversimplified for me because I
just don't really struggle with it. But
I I've realized the biggest experts in
the world are people who struggled with
things and they had to learn every
single part of how to like overcome it.
It didn't come naturally to them.
>> Yeah. When people we've shared the stage
before, you know, I'm I'm at most I was
traveling 240 days a year speaking on on
this topic and training.
>> Yeah. And so I could be on three
continents in a week, but if there's
time like I'll do these demonstrations
where I'll pass around a microphone in
audience and maybe 50 or 100 people will
introduce themselves and I'll memorize
their names or yeah these kind of
things. But I always tell people I don't
do this to impress you. I do this to
express to you what's possible because
the truth is we could all do that and a
lot more. We're just not we're just not
taught.
>> So a lot a lot of it is skill
acquisition. But I do agree that people
with challenge, you know, requires
change, right? With struggles you got
develop a certain strength.
>> Yeah. Um, but I I do believe adversity
could be an advantage. Yeah. You know,
if you look at this biographies of some
of the most accomplished individuals.
>> Yeah. You know, it's funny. We we were
talking pre-show and you're like or I
was telling you I was like, "Yeah,
there's this book I read about memory
and how to do it, but I forgot I forgot
what the book is called, but I actually
just remembered what it was called. It
was uh Moonwalking with Einstein."
>> Yeah.
>> Yeah.
>> Walking with Einstein.
>> And it talks about like this memory
palace thing and how you can remember
stuff that way. Yeah. How much do you
subscribe to those kind of methods?
>> It's it's good. I was with Josh for in
um I think it was in 2006 when he won
the memory championships. He was doing a
he was a journalist and he was
researching, you know, this kind of
underground
community of people that just memorized
cards and binary numbers and all those
kind of things. Um but yeah, I was I was
with him at the event uh when the day he
won. It it's it's proof that I I believe
there's no such thing as a good or bad
memory. There's a trained memory and an
untrained memory. Um, and it's I think
sometimes a business two and most costly
words are I forgot. I mean, just think
about the consequence of saying I forgot
to do it. I forgot to bring it. I forgot
I was going to say I forgot to go to
that meeting.
>> I forgot that that person's name,
whatever. Um, on the other side, memory
is a magnifier. when you could easily
remember client information, product
information, give speeches or sales
presentations without notes, uh, walk
into a room, meet 20 strangers, leave
saying goodbye to every single one.
>> Yeah. How can I how can I remember names
better? Because I am terrible at that.
And like now I've got this golf business
and, you know, we'll have 20, 40, you
know, people on the trip and I'm the
host and like, dude, I'm gonna spend
three days with these people. And it's
it's a small enough intimate setting
where I should be able to memorize every
single person's name.
>> I mean, just first recognizing how
important it is in business, right? Like
I had I was in Miami a few months ago
and after my talks, this guy came to me.
He was in commercial real estate. He he
tells me he lost a $50 million deal with
a client cuz he called that person the
wrong name twice.
>> Oh, damn.
>> You know, cuz
>> go twice in trouble.
>> Cuz what's the subtext when we forget
someone's name, right? It's
>> you're not important. they're not
important. We don't I don't care. So, it
doesn't matter. I mean, that whole
cliche, it's true that people don't care
how much you know until they know how
much you care. Um, you know, name is the
sweetest sound to person's ears. So,
it's so important. I think it's number
one business etiquette networking skill
there is. Um,
>> okay. So, how do I do it?
>> Yeah.
>> So, everybody has So, I believe it's not
how smart you are, it's how are you
smart. So, everybody has different
strategies. Um, I use acronyms really
simple. So, if you even if people are
driving or working out, they'll remember
it. something like uh m mom. So the
first m let's say uh the two of you have
trouble remembering names, but there's a
I brought with me a suitcase of million
dollars cash. If you just remember the
name of the next stranger in the lobby,
you know, you're are you going to
remember that person's name? For sure.
Yeah.
>> And so as as a memory coach, I have to
call you on, you know, on our BS, which
are our belief systems. It's not true.
You can't remember names. The M in mom
stands for motivation.
>> Okay?
>> Right? So, starting with why, and this
is so simple, and I I like to make
things overly simple, but sometimes it's
too simple people don't do it. But just
ask yourself, why do I want to remember
the person's name? Like, maybe it's to
show the person some respect, get a
referral, make a sale, practice these
things I learned on the
>> These are all clients of mine. I'm
spending the next three days golfing.
>> Yeah. Because I think without reasons,
you won't get the results. I think
things have to go from your head to your
heart to your hands where people could
visualize, set KPI, goals, uh, dreams in
their head, but they're not acting with
their hands. a second age heart. It's
emotions, right? It's just like reasons.
So, you have to feel the reasons. Um
like that guy who lost that deal, he's
going to remember names more just
because of of the feeling he got from
the cost of not remembering name. Uh the
Owen mom actually do this. Uh if they're
watching on video, do this. This is my
camera, I assume. Shake shake your hand.
>> Okay.
>> Just one hand.
>> One hand. All right.
>> And just make overachievement.
>> Yeah. Make a fist.
>> Okay.
>> All right. Put your chin.
>> Okay. Now, where's your chin?
>> Yeah, my chin.
>> Yeah. So, this is a cheek. Chin. So,
like people on video, like it's just the
Owen mom is observation. I just want to
remind people a lot of people aren't
forgetting a name. They're just not
listening for the name, right? Like our
brains are these amazing supercomputers.
I can remember one name, right? Or word
or two words. But it's just I feel like
a lot of times when we're meeting
people, what are we doing? We're like
looking over people's shoulders. Who
else is important? We're thinking about
how we're going to respond or reply. The
art of memory is the art of attention.
>> Yeah. I I definitely for sure don't
listen very well. Like I I'll be
watching them and I recognize the face
and they'll say, "Yeah, you know," and
it's like I wasn't even thinking like,
"Oh, pay attention to the name."
>> Yeah. I I think that I was doing a I
went to a charity event uh years ago and
uh it was about 2,000 people and like I
go to my signed table and I'm the first
one there and uh then Forest Whitaker
sits right next to me and then uh
Richard Branson and then Ashton Kutcher,
his twin brother and then a few minutes
into it, President Clinton sits right
next to me and uh it was interesting he
remembered my name and I was like oh wow
but then I was like of course he was
told who was sitting at table and then I
had met him a few years earlier for you
know a little conversation. He
remembered the conversation he picks up
the conversation that we had 3 years
earlier and nobody was privy to that.
>> Yeah.
>> And you know uh politics politics aside
people would say that you know he got
he's a great connector great
communicator you know got some charisma.
He's got an incredible memory. And I was
like I need to know how you're doing
this. I think you know as a memory guy.
and he tells me a story about his
grandfather in Arkansas telling stories
in the living room to the kids, but
afterwards when he's done he would
individually quiz them to see if they
were like paying attention, right? He's
telling me all these stories and while
he's talking to me, I noticed something.
Have you ever been with somebody and
they're talking to you and you feel like
you're the only one
>> like in the room?
>> Yeah,
>> that's what I was feeling. And there are
a lot more important people in that
room, certainly at that table, but he
was just so present with me. And I
realized that his incredible memory and
his powerful presence comes from being
powerfully present, right? And I think
it's not, you know, regularly just an
indiv.
Anybody can be more present with your
kids, with your spouse, you know, with
your clients, but most of us are driven
to distraction,
>> especially with technology. Right.
>> Right. Okay.
>> So that's the occasion. So even if you
word word scramble a word like listen if
people are if it turns into like you're
taking notes or imagine the word listen
if you scramble the words like a brain
exercise it also spells another word
perfectly you know what that is Brian
you scramble the words listen
>> listen
>> the letters
>> spells the word silent
>> silent okay
>> so just a reminder you know know the
reason motivation which are motive for
action remembering the name uh asking
yourself and then just being present and
listening observing and the last number
are the methods. So something simple is
like uh FDR would remember everyone's
name. You know, he would walk around the
hallways, be able to call people by
name, and he would do something simple
like like imagine their name on their
forehead written out. Something more
visual. Other people would use I like a
suave method. Suave s u a v a s you say
the name. You meet somebody, you greet
them by name. Ryan, it's nice to meet
you. Brian, thanks for having me. So you
get to hear it twice. The U is use it.
use it in the context of the
conversation. Pretty simple,
straightforward. Not abuse it, right?
Because you don't want to overuse it,
but three or four times. The A is, have
you ever met somebody and their name is
unique? You haven't heard it before.
>> The A is ask because that's what's
everyone's favorite subject is
themselves, right? So, what can you ask
about a person's name that's like you
mean an AAL or Rigor? You could ask
like, you know, hey, who are you named
after? You know, what what's the name?
What's the origin? How do you spell it?
What does it mean? Those kind of things.
Um I was doing a program for an
insurance company about 100 people here
and uh talking to a training director. I
was like her name was Nanita. I was like
oh how do you spell it? Where is it
from? What does it mean? And she paused
>> and she says it means graceful falling
waters.
>> And based on her co-workers like
reaction I was like how long have you
been working here? Like 8 n years. You
know a lot of people here. Yeah. A lot
of my friends are at my wedding. And I
said out of the 100 people how many of
you knew that's what her name meant? How
many people raise their hand? Not one
person. And that p that that company
because I was working with her was a a
long-term client like over 10 years. But
I think a name is something that's
sacred. So you ask about it. So that's
the A. The V is visualize. So you meet
someone named Mike. Imagine they're
singing Koko in a microphone. So silly.
It's something to overcome what I call
sixsecond rule. When somebody tells you
their name, you have six seconds to do
something with it. Otherwise, it's just
gone. Right? Someone's name Mary. You
imagine you're getting married or she's
carrying two lambs underneath her arms.
Mary had a little lamb. So when I meet
David, I just imagine like a slingshot
right to her nose for David and Goliath.
Yep.
>> And I can't forget it. And then when I
say goodbye later on, oh, you know who's
this person? Oh, she was Christmas
caroling. What's her name? Carol. And
then when you know the person's name,
the pictures disappear. It's just help
way of consolidating into your longterm
memory.
>> But it's it's so easy to do. And then
people could easily do this like you go
into I know you have international
listeners go on the Census Bureau for
your government country and say what are
the top male names male names female
names come up with a picture for each
and you're you're done. Like uh male
names you'll have if you do the first
hundred pictures for Mike and and Jim
and John and Brian and Ryan 60% of the
population that you meet you'll have a
built-in picture. You know
>> how would you make a picture for Ryan?
>> Ryan. And so if I say Ryan, what's the
first thing that comes to mind? Either
something that sounds like it or a
celebrity or something that
>> like
>> I'll say Ryan Tran.
>> And then what would you picture though
in terms of an image?
>> Uh YouTube thumbnail
>> and that that could work. Like
>> that's not what I would have thought.
>> I would have thought maybe Brian
Reynolds.
>> Yeah. So you could so you put on you
could put on Deadpool out like whatever
it is and whatever
>> everyone listening because they probably
came up with something themselves or
Brian Brain or whatever it happens to
be.
>> Then it's just whatever you come up with
first is the best thing. They just use
it for
>> Brian and Brain. They're just I never
realized that the letters are just
switched.
>> I get called brain all the time.
>> I do. Do you?
>> Yeah. Like all the time.
>> Like they misspelling it or what?
>> Yeah, they're misspelling it.
>> Yeah. Escar always spells my name Brain.
Dilla.
I love your whole life.
>> So that's the V is visualize cuz we tend
to remember what we see, right?
>> Like I bet you guys are a lot better
with faces than you are with names.
>> You remember faces.
>> You go to someone and say, "I remember
your face. I forgot your name."
>> You never go You never go to someone and
say the opposite. You never go to
someone say I remember your name but I
forgot your face.
>> I'm going say that to someone.
>> And we tend if we tend to remember what
we see by visualizing, you're you're
going to more likely remember. And then
that's it. And then and even the act
even when it doesn't work still works
because the act of trying to come up
with something like somebody came
imagine like somebody came to me the
other day said I can't come up with a a
word for Ed. I know this person's name
is Ed but I can't come with a picture.
I'm like okay forget about the picture
you know the person's name is Ed right?
So it gets you to focus on it you know
and then the e and swab. So it's say the
name use a name ask about the name
visualize name and the e is end
>> you know end the conversation saying
goodbye using their name. And it's so
simple, but that's a that's a
that's a such an important business
skill. Yeah. Entrepreneurs.
>> Yeah. I was just thinking as you're
going through it cuz the people who are
good at names, I do I do recognize
they'll they'll say my name like so many
times during the conversation like,
"Bro, that's kind of annoying."
>> Yeah. Yeah. Ryan, Ryan, Ryan.
>> Yeah. Yeah. Ryan, that's a great
question. Like, I know my name's Ryan,
but um we we've established this. Uh but
yeah, say or say it, use it in context.
I'm seeing if I even remember.
>> I don't remember.
>> Um A is ask where it came from, its
origin. V is visualize and then E is end
it.
>> The way my brain works is I'm just going
to visualize.
>> Yeah. And you could pick one. Is that
okay?
>> Absolutely.
>> You think it's good to remember all of
them?
>> Some people their learning channels,
they love to be able to see things. So
yeah, if that works for you or visualize
the name on the forehead or whatever
works is better than the opposite which
is doing nothing, right? And
>> any Brian, I'm going to remember his
brain now.
>> No, but I I do like the visualizing
their name on the forehead like that. I
could like instantly, oh, Jim and then
I'm like
>> I like the visual like your name's Jim.
I think of Jim Carrey. So then every
time I see him I'm like oh Jim.
>> Yeah.
>> What about
>> I want to ask the ancient origin of Jim
in China.
I don't want to ask that
>> because because that's what people do.
>> Where did your name jump?
>> When people forget somebody's name,
they'll either go through the alphabet
in their head like A B C. You ever do
that?
>> No. No.
>> I just I just don't even care. I'm like,
bro,
>> I'll just What was it again?
>> Or I mean, cuz it's a short-term issue.
You're talking to someone whose name you
should know, right? Or it's a long-term
issue where you're just out and about,
somebody taps you on the shoulder at an
event, you turn around, you see someone
you recognize, but for the life of you,
you don't know who that is.
>> Yeah. What makes it worse is when that
person has the audacity to remember your
name.
>> Or you're talking to someone whose name
you should know and somebody comes up
and you have to like finesse an
introduction.
>> I know.
>> Or somebody you're like you come up with
something clever like I forgot your
name. You know how do you spell your
name again? And they're like B O B. You
know
>> something silly like that.
>> J I M.
>> Oh yeah.
>> Oh yeah. Yeah. I like on the forehead
like and then you could just if you want
to make it even more memorable you know
imagine you're writing it on their
forehead like so you have some micro
movements you have some kinesthetic
stuff imagine you're writing in your
favorite color you know all that would
make it more more visual
>> I have a question so I I've realized
growing up that I learn best just
listening like I don't do well like
reading and memorizing I do very well
just listening like how does someone
like improve their other skill sets.
Like maybe they're good at reading but
they're not good at listening.
>> Well, didn't you're a visual learner too
just now?
>> Uh yeah, I'm for his example. But
>> do you hear something and then see it?
>> No.
>> No. So when you're listening to what do
you listen to podcasts, audiobooks?
>> Yeah.
>> Do you rather listen to an audiobook
than then read it?
>> Yeah.
>> Yeah. So some people have these
preferred learning channels, not maybe
styles, but that that they like to take
in and consume information. Some people
watch are watch listening to this on
audio. some people watching videos.
Yeah.
>> Some people read transcripts, whatever
it happens to be.
>> Um, so I think that's important.
>> I don't like watching videos either.
>> I I put videos on and I just listen to
>> Do you listen to things at faster speed
or no speed?
>> It depends if I'm actually trying to
learn it. Like if I'm really trying to
learn it, I play it slow.
>> Slower speed or normal?
>> Normal.
>> Okay.
>> We we have a brain assessment that we
put online. Hundreds of thousands of
people have gone through it. But it's
like I believe it's not how smart you
are, it's how are you smart.
>> What's the website? So it's uh mybrainan
animal.com takes four minutes multiple
choice just pick the first one that
resonates with you but it's it's a code
c ode so the animals are cheetah and the
cheetah they're dominant transaction
>> like so this these are people they don't
they don't really spend time like
pondering or thinking they just need to
be moving uh the O and code are owls
these do their dominant trades is logic
and reasoning right they want the facts
they want the figures they want the
research the evidence the D are dolphins
and their primary is uh creativity you
know they they do think in pictures they
they see patterns
>> uh and the E and code are your elephants
and their dominant trait is empathy
right so even if um so it's interesting
like we had our entire team go through
this assessment
>> uh that we do at companies everything
else and we found 100% of our customer
service team were elephants
>> yeah empathy
>> you know empathy community builders they
want people to feel seen and heard and
we didn't hire for them but people are
going to naturally find roles and
responsibilities based on their
preferred, you know, and their
strengths.
>> Yeah. I'm also thinking even about just
my kids cuz I noticed my daughter can
sit there and read all day and it's
fine. My son hates to read.
>> It'd be interesting for them to take
this assessment because children.
>> Yeah. Because it's and it's it's pretty
sticky. Like, you know, we pull from all
kinds of of of research to put this
together, but then we give people like
how to read based on your brain type,
how to remember names based on your
brain type. Wow. And but also in sales
like if somebody is an owl, right, and
you're talking about vision and pictures
of a dolphin or connection, that's they
want the evidence, right? And it means
more to them. Other people who are, you
know, and you see this also in uh let's
say like even like if you're talking to
an elephant, yes, facts are great and
vision is great, but what they care
about is the relationship. So you see
this in, you know, if you're someone's
going out there going fundraising,
they're looking for investments, they're
looking to close this client. It's
interesting to see what their brain type
is. And also for your company also, like
our CEO is a dolphin, has a vision for
what we're doing. Our CFO owl and like
you watch like Friends or something like
that, like so Joey would be the the
cheetah, doesn't think, just acts,
right?
>> Are those like sales guys or who who are
typically cheetahs in an organization?
So cheetahs uh would be you see athletes
like uh Serena Williams uh I would say
that Steve Jobs or Disney would be like
a dolphin you in terms of a vision
>> or be able to see it and having passion
buying the vision
>> um or Warren Buffett maybe more towards
an owl in terms of the the data and the
numbers but you you'll see this the
profiles and then we give people like
examples throughout history um but even
your kids be able to manage you know be
able ble to communicate based on on
brain types.
>> What about so like if I'm talking if for
the audience too if people have children
and they realize let's just say their
kid is really good at one thing and not
so good at the other. Is it better for
the parent or the coach to make them
work on what they're good at or make
them focus on like what they're not good
at?
>> I I think it's so important nowadays to
be generalist personally. Um I think you
could specialize in a couple of things.
I think learning is a lead domino
because adaptation is going to be
critical in a world of in an age of AI.
Uh because everything's the information
is always going to come and our ability
to adapt, make new decisions and
everything else. Um for kids personally,
I think it's great to give them exposure
and see where their passion and
curiosity goes and cultivate and
cultivate that for sure.
>> But I also think you know there's
certain things missing in our
traditional education in terms of
emotional regulation, social
intelligence. Yeah. you know, how do you
build resilience and maintain curiosity
u you know as you grow older and so that
doesn't get squaltched along the way um
you know
>> what are the best things parents can do
to help their kids learn
like get better at learning
>> yeah I mean so some obvious things would
be reading right being exposed to new
ideas reading to my is to your mind what
exercise is to your body right
especially if somebody's has decades of
experience and they put into a book and
you sit down and read that In a few
days, you can download decades into
days, which I think is a huge advantage,
right? If people have seen pictures of
me, if we're connected on social with,
you've seen pictures of me with with
Elon or Oprah, whoever, people always
want to know how we bonded and
connected. We bonded over books, right?
I love because you you read to succeed.
Now, Warren Buffett reads 500 pages a
day. And the whole thing is when you
know more, you could do more. When you
know better, you could do better, right?
But that that means that you're
constantly upgrading your operating
system and the information that you know
that that with kids um but also all the
brain things that we talk about you know
getting that I think first you create
your habits and your habits create you.
So there's certain brain healthy things
that kids could be doing in terms of the
the foods that they're eating, in terms
of their sleep schedules, in terms of
new learnings and challenges, managing
stress, all the things that you know a
lot of times we
>> So do you think reading is better than
like what he's talking about with
listening to a book and podcasting? So
depending on your brain type, some
people like to listen over um but in
general people who listen to books so
they've done so when compared to people
who are reading something like a
physical book as opposed to listening to
it when people are tested for two things
that matter which is understanding and
retention comprehension and memory. Uh
it's reading actually outperforms
>> well you have to focus to read
>> and that's the thing because so so it is
it requires focus where most people when
they're are listening to something
they're doing something else
>> they're multitasking they're cleaning
they're working out they're driving and
so their attention is going back and
forth and so you know obviously their
comprehension
>> forced focus is really what reading is
>> very very much very much so um but also
>> how does Warren Buffett read 500 pages a
day
>> can you imagine
>> like how long do you think it takes him
>> I I I don't know but he's probably
probably does it pretty effectively.
>> Also depending on what you're reading,
you have schema, you have background
information. So somebody who's reading
stuff that have a certain level of
expertise, they could read through it
faster than somebody if it's, you know,
more difficult for them also as well.
But for reading, you know, I just think
30 minutes a day, which is only just
like working out, 30 minutes is just 2%
of your day, you know. I I would I would
rather go a day without eating than a
day without, you know, learning
something personally.
>> Wow. That's great.
>> Or listening to a podcast or something,
you know,
>> just just getting better today.
>> Yeah. And I break down my day now. I
have the luxury of, you know, having a
lot of time more time freedom, you know,
as an entrepreneur, but obviously never
works out perfect. But it's the task
switching going from one context to
another that's exhausting. So, so in the
beat, so I break my day into three
parts. In in the morning, I create, in
the afternoon, I consume. In the
evening, I clear. Now, it doesn't always
work perfect, right? because schedule
speaking family stuff.
>> Explain that. So you create.
>> So I so the idea here is you have this
co when you're working on something you
light up a certain cognitive network
right. The challenge with multitasking
or task switching is it when you switch
from one thing to another it people
think they're when they're multitasking
they're saving time. They're actually
wasting time because when you go from
one task to another it could take 5 10
15 minutes to regain your focus right.
>> Um and also you make more mistakes when
you multitask. Like we get to work with
a lot of doctors. Surgeons
>> will make more surgical errors when they
try to multitask, right? It's like
texting and driving. You can't do two
cognitive activities well
>> um at once. And then you also besides
time and making and make mistakes, you
also use up a lot of energy because like
you're working on one thing, a certain
amount of energy is going towards this
activity, this neuronet, and then you
have to shut it down and work on
something else. It uses a lot of blood
glucose. So people find those slumps or
mental fatigue or brain fog. So So I try
to lump my activities that are the same
together. So I try to create in the in
the morning like I create my day. I plan
my day. I write in the morning. I sketch
out our podcasts. In the afternoon I
consume. I research listen to stuff. I
read in the evening I want to clear
meaning I want to I'll talk to my wife
about you know what I did. I'll I'll
pray. I'll I'll meditate. I'll write
down what I want to do next tomorrow so
I don't have to ruminate about it
tonight, right? I I'll do some yoga
nidra clear so I could you know so I
could go into parasympathetic rest and
digest. Um, but I think the future
belongs to those creators, right? And
so, you know, even we have a new book
coming out and it's just using Here's an
interesting tip for all entrepreneurs.
Like when I was doing research,
Limitless, we sold a couple million
copies came out a few years ago. We
donate all the proceeds we built schools
in Ghana, Guatemala, Kenya, Alzheimer's
research for women. Women are twice as
likely to experience Alzheimer's than
men. And most of the research is done on
men. Um, so I did I lost my grandmother
to Alzheimer's when I was seven, you
know, so was so in her memory. So I
think you learn to earn to return. But
that's just kind of my, you know, my my
my in my ethos what I what drives me.
The other thing though is uh the this
book, it's called Limitless Daily. What
what when I this book actually took a
year to write and so when my daughter
was born a year and a half ago, I I
journal every morning. You know, some
people journal about gratitude or what
their think thoughts are that day to get
it out. Um, I also journal about my
dreams because we have a way of
remembering dreams. We have video has
millions of views. And did you your
brain doesn't shut off at night? It's
kind of interesting. You ever like work
on something so intensely you start
dreaming about it. So Mary Shelley
created Frankenstein in her dream.
>> You know, Paul McCartney created the
song Yesterday in his dream.
>> An inventor created the sewing machine
in his dream. A chemist created the
periodic table in his dream. Right. So,
but a lot of times people forget their
dreams, right? So, that's important. So,
the first thing in the morning maybe
write my dreams or something like that.
So, somebody's journaling. Um, but when
in the hospital room when my daughter
was born, it was weird like I started
channeling writing to her as an adult.
So, I was like, you know, cuz you know,
I'm in I'm in my 50s. I'm thinking about
legacy. God forbid something happens to
me, you know, having conversations with
with her and my son, right? And I
started writing every day about
something I was going through or
something that was top of- mind a
client's going through things like impos
whether it's imposter syndrome,
procrastination, overload, overwhelm,
distraction, self-doubt, fear, failure,
all the big themes, right? And I gave
one insight to my children to read as an
adult, the science behind it, and one
thing you could do to win that day. Now,
and and and then it became this book
called Limitless Daily. Now, here's the
here's the science that whether you get
the book or not, that will help all
entrepreneurs. You want win the day. You
have to win that first few minutes a
day. So, when I was doing research for
this book, when you wake up, there's
something called sleep inertia. So,
that's transitioning from a sleep state
to a waking state. And when you do that
transition, certain things come online.
Your awareness comes online, your
attention comes online, your alertness
comes online. All these functions. This
is a prime window because it's called
attentional priming. Attentional priming
is saying the mental inputs that you
have in that window will have a
disproportionate effect on the rest of
your day.
>> Interesting.
>> And in three specific areas, your focus.
So what you prime your mind with first
thing in the morning will
disproportional influence on your focus.
What you're going to focus on that day
on that day. The second thing, your
mood, right? Have you ever like picked
up your like what are most people doing
with that window? They're grabbing their
phone and then they wonder why
comparison you know digital depression
you know distraction all that gets gets
you know gets uh you know equated the
rest of their day but besides that the
reaction like you get one thing and all
of a sudden you're fighting fires it
puts you in a mood for the rest of the
day. So it affects your your focus that
day affects your mood. Um and then the
third thing which is a big thing during
that window it also determines how you
influences how you frame situations the
rest of the day
>> meaning that is this a good thing or a
bad thing is this a challenge is an
opportunity is this a problem that you
know pessimate or or more optimistic
>> and so that window is really key and
that's why first thing in the morning
prayer gratitude visualizing even
something simple like instead of
grabbing your phone I I do this mental
exercise like it's one of the entries of
the 366 entries in the book where I
future pace where I imagine myself
coming back to bed and let's say my wife
asked me how my day was and I was like
today was amazing
>> totally crushed it today and then I
asked myself what had to happen in order
for me to feel that way and I think
about three things personally three
things professionally and that those six
things become my focus for that day
>> right but I'm priming my mind first
thing so regardless if people are using
the mental input from a book think about
what you're doing those first handful of
minutes because that sets the tone own
the focus, your mood, how you look at
the rest of the day, you know. So, you
really
>> It's on Amazon now. Limitless Daily.
>> I want to buy the book.
>> Yeah, it's limitlessdaily.com.
Um, we do some philanthropy around this
one,
>> too, but it's uh it's it's basically the
idea be, you know, the prime directive
here is when you wake up, mind before
media,
>> before everyone else. like nobody would
invite 200 random people into their
bedroom first thing in the morning to
talk about whatever they want to talk
about, right? So, I would protect that
that time. In today's real estate
market, it is really difficult to find
cash flow and I don't see that changing
anytime soon. For this reason, I'm a
huge fan of wholesaling real estate
right now specifically. It's the
strategy that I'm using in my real
estate investing business and it's what
all of our students at Wealthy Investor
are doing as well. And we give you
everything that you need to start your
wholesaling business and have the same
exact system that I have. You get the
motivated seller leads, the same
softwares, the same systems, processes,
and one-on-one coaching and support.
We'll show you step by step how you can
get started today and get your first
deal in 30 days or less. So, go to
wealthyinvestor.com today. I I have a
saying. We uh so we have a nonprofit
called Tentmakers for Christian
entrepreneurs and I always tell them you
got to control what you consume
>> really
>> because that same thing I I talk a lot
about my morning routine and I'm like
look all you guys
>> wake up in a reactive state.
>> You wake up, you look at your phone,
whatever your phone does that morning is
going to dictate your state and you have
no control. It's the lotto. You're just
like, "Well, I hope it feeds me
something good that makes me feel good
about myself and it doesn't." And then
you wake up just early enough to get to
work on time to do whatever and you're
just living reactively the whole day.
>> Yeah.
>> And so I've always been like an advocate
of a morning routine and I've had the
same routine for over 10 years and I've
literally not deviated. I can count on
one hand how many times it's deviated.
>> Even if you're traveling or anything
else is easy.
>> It's the same. So I I wake up um here in
Vegas about um on a normal day that
I'm working, not traveling, whatever.
Um, I spend an hour of time with God.
So, I'm going to read uh usually three
chapters of the Bible. I'm going to
pray. I'm going to journal, gratitude,
you know, all of those things. Takes
like an hour. Then I have a home gym. I
walk downstairs. I work out for an hour,
do my thing, you know, shower up, get
ready, say bye to the family, and I go
to work. And so like for me, I just feel
like if I do all those things every day,
I've like I call it my me time. I've
taken care of me.
>> Yeah.
>> You know, and now I'm ready to go serve
and do what I got to do to be a
provider, to go help people, whatever.
So then I come here from, you know, 9
to5.
I'm not focused on anything but the task
at hand. And honestly, for work anyways,
I'm just focused on making money. That's
it. It's like, hey, I'm here from
to 55. The whole purpose of being here
at work is to grow the business and make
money and whatever that is.
>> And then I leave every day , go
home, and now work's done. Work's done.
It's not even about me anymore. I
already took care of myself. I took care
of being a provider. And now I'm I'm I'm
in dad mode. I'm in husband mode. I got
four kids, seven and under. And I'm
like, now it's time to be present with
my family, be the best dad, play with my
kids, put them to bed, shower them, all
that stuff. And I do that from, you
know, 5 to 10. And I just do that every
day.
>> No. And and the and the best habits are
the ones that you're going to be able to
be able to stick with also. Right.
>> Right. In lie of pressures and
everything else that could come, you
know, things to be able to stay on. You
know, I think that sometimes we don't we
don't rise to the level of our
aspirations or our dreams or goals. We
fall to the level of our standards, our
systems, our self-image,
and some people would say our state in
terms of how we feel in terms of
emotional regulation. But those are all
four things that we can control if
you're controlling the controllables. I
mean, even like like golf, like it's a
such a great metaphor for all this,
>> right? Because everything is happening,
most of it's happening within the 6 in
between your ears.
>> Yeah.
>> And it's just like AI, I don't think it
will replace us. that reveals us because
if AI amplifies and scales, it only
amplifies and scales what we bring to
it. If somebody's confused, you know,
and you know, unclear, it will magnify
that. If somebody is very clear, you
know, and they're curious, it'll magnify
that. But it's also not a competitive
advantage anymore because somebody could
use because we all have access to AI and
I'll go back to golf in a second. It's
uh it's like what you bring to it.
Somebody could use it to make a great
social media post. Somebody could use it
to create the next billion dollar
venture. It's your human intelligence
that you bring to to it, right? Like
Iron Man's suit. Yeah, we're talking
about superheroes before. That's a
that's a that's AI, but it's Tony Stark
that gets the most out of that or an F1
driver that gets the most out of that
car more than than I would, right? It's
like what you bring. And uh and just
like a ball like a like like a like a
ball or a golf ball like it's like like
if somebody if I have you give me a
basketball it's worth like 30 bucks but
you give it to LeBron and it's worth
millions right because it's the person
who's using the tool right
>> right and with golf it's such a great
metaphor because it reveals just like AI
you know it be it reveals your focus it
reveals your state management it re it
reveals you know your ability to stay uh
you know on purpose your training
everything else that comes with it.
>> Yeah.
>> And but so does a business. So does a
marriage, right? It reveals like the
work that you that you've done.
>> It's still you. Like at the end of the
day, these are all tools and
circumstances and things, but you are
always right there with how you're going
to respond to it or use it or react to
it. And
>> you know, it's like somebody who's
always getting mad. It's like, dude, why
are people always just doing? It's like,
no, you
>> Yeah.
>> can't handle just chaos.
>> Can you give us like
>> the world is chaotic. Can you give us
like tools for people to get better at
focusing? Yeah.
>> And then tools for people to get better
at handling their emotions.
>> Yeah. So, so focus, focus is a muscle.
You know, I think we a lot of the nature
of my work is about helping people
transcend
and the trance, right? This mass
hypnosis through marketing media that
we're broken that we need to be fixed or
self hypnosis. It's like our selft talk.
At events all the time, people see what
I do and then they'll be like, pull me
aside in quiet. It's like, you know,
Jim, I just have a horrible memory. You
know, I'm just too old. I'm just not
that smart. And I always say the same
thing. I say, stop. If you fight for
your limitations, you get to keep them.
You know, you fight for your limits,
they're yours. Our brains are this
incredible supercomput and our selft
talk is the program that will run. So,
if you tell yourself you're not good at
focusing or you're not good at
remembering names, you won't remember
the name of the next person you meet
because you program your supercomput not
to. Right? So, I would I would address
our selft talk. And that's the power of
saying if you even if you find yourself
you know I what I like about the the the
work and the podcast is it's it's always
the one of the through lines I noticed
about agency you know personal agency
and responsibility and so I taking
responsibility for even our selft talk
which starts with awareness so if you
find yourself saying I don't have a
great memory and you catch yourself and
just add a little word like yet I don't
have a great memory yet it just lands
different focus is the same thing you
don't have focus
>> see I think Another part of the hypnosis
is we say, "Oh, I don't have motivation.
I don't have creativity to make videos.
I don't have focus to follow through."
These aren't things you have, they're
things you do. You don't have focus, you
do it. So, you take a noun and turn it
into a verb. Gives you your agency back.
You don't have motivation. There's a
process for motivating yourself. You
don't even have a memory. There's a
three-stage process of encoding,
storing, and retrieving. The benefit of
turning into a verb is you have power
now because hope is not a strategy. You
wake up and you hope you have focus. Now
you know how to focus. So controlling
your environment is really important.
Like that phone I I saw a video me and
Simon Synynic from 9 years ago on
Facebook has 38 million views. And I'm
just saying like hey don't touch your
phone the first 30 minutes of the day or
last 30 minutes a day because in that
attentional priming you're wiring your
brain for distraction and what Ryan was
talking about reaction, right? You're
fighting fires. like uh Brendan Bashard
who wrote motivation manifesto has a
quote that says your inbox is nothing
but a convenient organizational system
for other people's agenda for your life
right so how can you build a quality day
you know or life made up of those days
if you're just reacting
>> to everybody right and so that's a
dangerous thing so control your
environment and the best thing for
creating habits the the the rule is not
your willpower it's environmental design
right you want to make the things that
are good for you easier and the things
that are not So good for you harder. So
if you tend to eat those midnight
snacks, not having those snacks in your
home is a way of designing your
environment. If you want to be able to
do like if you put like I have a I have
a kettle bell like right in my office
there makes it like easy to do things
during like taking a five-minute brain
break, right? Or you have a book by your
nightstand instead of your phone which
is in the your bathroom.
>> These are kind of things they talk about
in like atomic habits and
>> all all of that.
>> Yeah.
>> Yeah. So so so it's habit design. So for
distraction and focus, control your
environment. Um and then the other thing
is I would say so you have about 60,000
thoughts a day.
>> Yeah.
>> Um the problem is 95% of those thoughts
for most people are same thoughts you
had yesterday and the day before that.
Oh wow.
>> And so how do you create a new life
result with the same level the different
actions because that requires different
thinking, right? And so a lot of those
thoughts come in the form of questions.
So in the book like I talk about a
dominant question that you have that's
dictating your focus. It hijacks your RA
which is your reticular activating
system. So your brain is mostly a
deletion device. If you let everything
in, you would go insane, right? So you
try to be selective what what you bring
in. Names automatically hijack your RA.
So when you hear your name, you're out
and about, somebody yells out Brian or
Ryan, you're going to look regardless if
you think you know that person or not
because you're trained for it. Those
questions train your brain. So, for
example, have you ever read a page in a
book, got to the end, just forgot what
you just read?
>> Hell yeah.
>> Yeah. You're not asking enough
questions. It's like years ago, um, my
sister would send me postcards or emails
with a certain image of a dog, uh, pug
dog, right? And I was, my question was
like, why does she keep on sending me
these pug dogs? And I realized her
birthday was coming up. She was good
marketer and you know, so that's her
birthday gift. But I started seeing
something interesting. I started seeing
these pug dogs all over my neighborhood.
I would be at the supermarket checking
out, somebody holding a pug dog right in
front of me at the register. I'd be
running in my neighborhood and
somebody's walking six pug dogs. And my
question for everybody is, did these pug
dogs teleport into my neighborhood like
this week?
>> That's your Facebook post.
>> They were where all these pugs come
from, man.
>> But they were always there, but I was
deleting them because they weren't
important till I started asking
questions. So like if you're if you have
questions when you're reading like why
is this important? How am I going to use
this? so on then all a sudden there's a
pug dog there's a pug dog there's a pug
dog
>> so other questions people ask like I so
there's one question you ask more than
any other question consciously or
unconsciously so for example a friend
ran through this exercise that we did
and we found out her dominant question
how do I get people to like me now you
don't know anything about this woman
>> but you probably could tell a lot about
her personality if somebody asked
herself 100 200 times a day consciously
or unconsciously how do I get people to
like People probably don't like them,
>> but they're self-conscious. They're a
martyr. People take they're a sickopant.
They're people pleaser. Their
personality changes depending on who
they're and their interest, depending on
how they're spending time.
>> I've literally never
>> But but but notice but but but notice
how that question determines so much of
her reality. And some people go through
life saying, "Why am I not enough? How
come I can't lose this weight or
whatever it is? why do I always can't
have a good relationship or feel
fulfilled or happy or make this money
and they get those answers constantly as
opposed to like I took a Yeah. So as
opposed to having a question like how do
I make this better? And then all of a
sudden you see answer answersw answer
answer answer answer answer answer
answer answer answer answer answer
answer answer answer answer answer
answer answer answer answer answer
answer
>> so to have better focus I'd be asking
better questions like even like what's
the most important use of this moment
right because I think it's not so much
about time management it's about mind
management it's like the most important
thing is to keep the most important
thing the most important thing so we
asking questions about that or questions
like Peter Teal's 0ero to one like if I
had to hit my 10-year goal but I only
had six months to do it how would I go
about doing it Right.
>> You know what it's making me think about
too and just the way my mind works
because now that you're saying it this
way, I'm like, "Yeah, that's kind of
what I do very well is manage my mind."
And I don't want to call it
compartmentalizing, but it's just
focusing on the thing that I need to do
right now, this very moment. And what is
the most high value thing that you know
that could be? And it's like the way I
the way I've always done it, if I was to
try and articulate it properly is
I'll give an example. So, um we found
out that my dad has cancer and a lot of
people have asked me like, you know, are
you stressed about it? You know, how do
you feel? Um you know, all these things.
And I'm like, I'm fine. Like one, I have
faith and so I know that God is going to
do good and like I just believe the
promises of everything works for our
good and either way in my mind I believe
he's going to be completely fine but
even if he's not I know where his
eternity is so I'm not worried about it
one way or the other and so like faith
plays a role but then the other side is
even on the physical side of earth I've
already done everything possible to um
already establish a plan for the best
care you know hospital-wise doctor wise
all this stuff. So, in my mind, I'm
like, it's already done. Like, there is
nothing for me to stress about. There is
nothing for me to worry. Like, I've
already done everything that can be done
at this point. Therefore, it's no longer
something to even worry about.
>> Like, I'm on to the next thing,
>> you know, because it does me no good to
worry about it. It does me no good to
stress it. Like, it just there's no
point.
>> And I do that kind of with everything in
life. It's that happens to be the most
extreme example that there could be. But
like I'll get a lawsuit in business and
I'm like okay give it to the like what
are we going to do? It ain't going to do
anything for a year or two. Like why
would you stress about something that's
has you can't do anything about it for
the next year or two?
>> It's literally there's no point. But
people will stress about it for the next
year or two.
>> Yeah.
>> Um and it's just like and even on a
normal daily thing it's like okay what
do I have to do today? All right. Well,
I've got this podcast with Jim today.
Let's just make it the best possible
podcast ever. And then it's done.
>> Yeah. And then that's why you're always
present with your kids or when you're at
work or with your family. Like it's it's
it's there
>> because you're not putting your
attention in the future or in the past.
It's where you could actually control
and make a difference. But I I imagine
sports helped you also refine that.
Yeah. Because you know working doing
some of the work that I the coaching
thinking speed reaction time remembering
plays concussions TBI whatever that I
happen to be working on it's like so
much of their value is be able to not
dwell on what missing this shot right
and recovery or even that's another
thing with golf right some people they
they let they let what happened on on
hole number three it's still affecting
them on hole 18 right a basketball or
tennis
>> or or a tennis player missing a shot or
whatever
>> or whatever it is because it's that that
recovery and the bounce back but in the
lie of turbulence and things that are
happening be able to go and you know
that happened I can't control it
>> I I for sure learned that from sports
because is that an emotional thing or is
that a focus thing or is it both
>> I I think it comes from from training
right like I I think the be the best
people have ever refined the you know
like limit we have NovakJovich and there
was a lot of other sports figures is
their ability to be able to recover
cover and they can learn. I mean, just
just like the the the just what has
happened with the Knicks in the in the
last game, right? Being down 29 points
and be able to chip away and focus what
they can control, you know, and not let
what happened before be able to taint
them and bring it into the other thing
because that's emotional regulation,
which is a form of human intelligence.
That's emotional regulation
>> which is so important you know when
somebody has cancer in the family that
you care about to be able to maintain
agency or a business and you're being a
there's some kind of lawsuit or anything
else that happens. So business is a game
very very much so it get you know it's
still serious play but it's still a game
right and so whether it's a sport or
it's baseball and also the transition
right you go even going I I was at the
Super Bowl and doing with stuff with the
uh the NFL alumni right and they're
transitioning just like working with
vets it's an identity change too and
transition that's what AI is doing a lot
for people AI is like oh am I going to
be replaced and who am I if you know AI
could do this job better than I can
>> as as an attorney, as a creative
designer or whatever it happens to be as
a writer, yeah,
>> a journalist or whatever, health coach.
>> And so it's like that identity. How do
you go from
>> training in baseball for so long having
that identity and then moving on to
something else and then you but then you
realize that's just the expression,
right? Like Kobe has curious, you know,
was into mastery, skill development. The
expression happened to be basketball,
right? Yeah,
>> but that expression could be played in
business too, right? So, taking those
same thing that make you great at a
sport as an example and map that into,
you know,
>> that's what I was that's we were I
forgot what guests we were talking
about, but I was kind of explaining
that. I was like, you know, I spent my
20s just only focused on baseball and
being the very best I could be. Then I
became a real estate guy and that was my
you know it's never my identity but if
people were to say what they knew me for
and what was bringing in you know my
future for career right and then it
became a social media guy and an
education guy and now I'm doing this
golf thing and it's like
>> the expressions to your point for me
anyways I don't really it's whatever it
just happens to be but the the
principles and the discipline and the
way I learn the way I execute are all
the same. Yeah.
>> And it gets expressed in a different
way.
>> How do people get better? Like how do
people get better emotionally?
>> You said it's training. And I agree with
that.
>> Like specifically like what train what?
Like go run.
>> You got to do hard crap and get through
it every day.
>> Like what? I'm trying to help the
>> No, no. So this is the this is the we
had Michael Easter on our podcast um
talking about the comfort crisis and how
the world is really optimized for your
comfort. Yeah.
>> Not for your growth. Right. And so
deliberate discomfort is so very
important for emotional regulation, for
resilience for children because like I
mean h how do how do your children are
growing up with a greater levels of
access and wealth and everything else
but how do they develop pride by getting
them to feel good about themselves that
because they could do hard things that
they could figure out things that that
aren't you know that whole things even
with gener I just spoke at an event with
44 billionaires for a family office and
you know and it's almost cliche Hey
going from this generation to second
generation to the third generation
because of what is required for people
who had to create the initial you know
the abundance right yeah and then what
is required after that you know who
didn't have to do the work right and so
deliberate discomfort I think is very
important you know because that's how
you build the muscle it's it's just like
um so we we have programs on cognitive
anti-fragility and what it is is not
resilience is our ability to bounce back
from stress back to default back to
baseline.
>> Yeah.
>> Anti-fragility is our ability to bounce
forward. So, and it's mirrored in
nature. So, you look at um hormetic
responses like the temperature, our heat
adaption, your our ability to get
stronger because of it. Working out,
exercise, it doesn't just maintain, it
could actually grow because it adapts to
greater demand. Same thing with kids.
Kids hormetic there's a response in
their immune system when they're exposed
to more soils or bacteria that their
immune system will be more robust
because of it. So there there is a an an
anti-fragility there. But in a world
where we don't have to do the kind of
work that generations before us had to
do,
>> you know, how do we maintain that same
level of strength, endurance,
resilience,
>> you have to force yourself into
uncomfortable things is what your point
is every day.
>> That's why like even this morning like
like I stay at I'm staying at a hotel
here in Vegas. I required, you know, I
requested a a bathtub and I take two
pillowcases to do my ice bath and it's
not that maybe it has some inflammation
and dopamine and whatever, but it's
doing a difficult thing. And I literally
fill up I take two pillowcases, I walk
all the way down the hall in this Vegas
hotel, which is huge, go to the ice
machine, fill up both, and then I do
like this farmer carry all the way down,
you know, to the back and I fill it up.
And then I do this three-minute ice
bath, which I never want to do, but I
feel great afterwards. But it's I think
the most important habit to get into is
doing what you say you're going to do,
>> right? Because that's how you I mean
that's how you develop trust with your
spouse, with your family, with your
community by being aligned and doing
what you say you're going to do. But
think how even more important it is for
us to have maintain our own trust that
you are the kind of person that follows
through with what you say you are. That
you practice what you post. That's why
I've actually enjoyed getting back into
sports with golf and like having a
reason and it's like
>> there's so much adversity.
>> Yeah. And it's training
>> and training to get better.
>> Some people get it through meditation or
whatever cuz every time not to get
enlightened but when they pull their
focus to get distracted they pull their
focus back. It's a it's an entry. It's a
it's a it's an exercise to strengthen
it. And then you know if how you do
anything is how you do everything. It
gives you a tool to when you're have to
be present with your kids or a meeting
and something happens to be able to get
back present.
>> So your your your point is that I don't
even remember your original question,
but
>> emotional control.
>> Yeah. Like the only way you're going to
develop emotional control is by
basically putting yourself in tough
emotional states and overcoming them
consistently over and over again.
>> Yeah, I get that. But let's say
someone's depressed. Are you going to be
like, "Dude, go uh go do something
hard." Is that the answer? If someone
struggles with depression, anxiety, or
whatever it is.
>> Yeah. So, well, this would be the
disclaimer. I'm not a doctor. We're not
treating or diagnosing anything. What I
would say is that we all usually
underestimate what's possible. I mean,
obviously, if somebody's going through
something, get professional help for
sure. Yeah.
>> Um so, not to protect us, protect that
person, right? But I would say that I
feel like we underestimate what we're
capable of. Limitless is not about being
perfect. It's about advancing
progressing beyond what you're
demonstrating or what you believe is
possible in
>> like Yeah. Exactly. So somebody is like
burnt out, right? And then like
sometimes we're burnt out not because
we're doing too much. Sometimes we're
burnt out because we're doing too little
of the thing that makes us come alive,
right? Yeah. And things that that if
we're off on tilt, maybe we're spending
too much time doing things that just
don't matter, that make us look busy or
not with our values and we just don't
feel like that aliveness. And so I would
say part of if we're off tilt and we're
feeling not ourselves is to
in the matrix, you remember when um the
first one where Kiana where Neo goes to
the meet the oracle in the kitchen and
she's baking cookies.
>> Mhm. And if you saw on top of the
doorway of the kitchen, it's there's a
phrase it says know thyself. And I feel
like that's why we we pray. That's why
we go to counseling. That's why we
journal or some people use plan whatever
it is to get to know yourself, right? We
do the hard work. So part of life is
having the curiosity to know ourselves.
And so if we're off tilt not feeling our
best, some people don't know what they
value, what they stand for, you know who
they are, right? And so in curiosity
know yourself. And then I think the
other part of life is having once you
know yourself having the courage to be
yourself in a world that doesn't really
you know other people's opinions
expectations somehow are limiting us. I
like I spent a lot of time in senior
centers uh maybe because I lost my
grandparents at an early age but helping
them polish off their memories right but
I also get to hear a lot of wisdom right
and I also get to hear a lot of regret
is like somehow they limited their life
and it's the biggest regret they didn't
they didn't pursue a relationship
because of what people would think about
that relationship even though they felt
like drawn to it or they they they set
on a 40-year career path because it was
expected by their parents or whatever
somehow limit in ourselves and then it's
just a reminder to everybody and it's an
interesting thought experiment right to
fast forward and you know like the whole
thing about the the the rocking chair
test what are you regretting or what the
eulogy of your friends and family are
saying about you working backwards but
it's a way of future pacing what's most
important but I would say at your final
breaths nothing none other people's
expectations and opinions are going to
matter what's going to matter is how we
lived how we loved how we served you
know how we laughed how we you know all
that and so focusing on the most
important things I think is important
and I think part of it is self-care.
>> Yeah.
>> Like so many caregivers like are pouring
into other people and they're not
filling up their cup. And part of
self-care is not just eating the best
brain foods and optimizing your sleep
because that will make depression worse,
right? If you're eating processed foods,
high sugar, high inflammation, glucose
spikes, not sleeping, all that's going
to make compound make it worse. What I
would say is we control what we can
control. And life is difficult for one
of two reasons. It's going back to
discomfort. Either we're leaving our
comfort zone, life is difficult,
starting a business, starting a new
venture, starting a new relationship,
whatever. Or life is difficult cuz we're
staying in our comfort zone, you know,
and you know, if you just do the hard
you do the easy things in life, life
gets really hard,
>> you know.
>> Yeah. Life is hard if you're not you
don't feel like you're progressing
>> progress.
>> Yeah. I think everything in nature has
to
>> get better or if it nothing stays the
same especially today you know whether
it's your business your brain your body
your relationships anything but also
feel I feel like the conversation like
it's supposed to be hard right like that
that's how we grow or or mistakes or
anything else and it's it's easy to it's
easier to say than it is to feel
sometimes but the truth is
change can be scary right when things
change technology energ new things
because it's the unknown, right? Our
amigdala is firing off. It's like
saber-tooth tiger. So change could be
scary, growth could be hard, but nothing
is as scary and hard as being stuck
somewhere that you don't belong. You
know, like
>> you're already doing things you hate.
You're already living in your own hell,
>> right? And just like when people make a
mistake on whole three and they carry
that on, you know, the mistake like one
person experienced that once, other
someone else is experiencing it like
hundred times.
>> Yeah. Why do you think Brian's so
mentally weak on the golf course?
>> Yeah. Why are you attacking me right
now? I didn't do anything to you, Jim. I
was like
>> like, why is he so mentally weak? Why
can't he get over
>> Why does my driver go 250 but then my
six also goes 250? It makes literally no
sense.
>> Yeah. So, so I was
>> guess he is mentally weak. I
>> maybe
>> but it's it's so interesting because
it's not it's not it's not the course,
right? The scoreboard is like ourselves.
It's like revealing like how we are that
day with our certainly the skill set,
right? There's there's training.
>> He's like, "You just suck at golf."
>> No, no, no.
>> But it reveals it reveals how we
regulate our handicap
>> cuz it it does affect like because all
of that is affected by our way of
managing our emotions, our ability to
bounce back, control our focus, all all
of that, you know, and that but business
is that same mirror and so is again
marriage and family and anything. But I
think these are the things that I and I
think it's great because it's
deliberate. You're putting yourself in a
situation where you have to be able to
exercise these traits and it's expressed
in golf.
>> You guys know I love the game of golf
and that is why I started M19. It is a
golf mastermind for entrepreneurs who
are doing over seven figures in their
business and who want to go on bucket
list golf trips together. We already
have hundreds of members all across the
country. And we've been to some of the
best courses in the world. Places like
Pebble Beach, Pinehurst, Bandon Dunes,
and many others. The course is the best
place to do deals, make great
relationships, and have fun. So, go to
mastermind 19.com today. What do you
think about like this is kind of now
that you're saying that like your
expectation versus your reality, right?
How do you get those things more in
line? Because if a guy on the golf
course, right, what I see happen is when
people who get mad on the course have
this false expectation and thing that
they were never going to get to anyways.
Like it's just like, "Oh, dude." Like,
"I can't believe I screwed up that
hole." And I'll look at him, I'm like,
"Well, you suck at golf. I totally right
to you to screw up that hole. Why are
you so mad? Like, you don't even have a
right to be mad. You suck." Right? But
like, you know, if if Tiger Woods is
playing and he doesn't hit that, it's
like, "Well, yeah, dude. He should be
mad. Like, that shouldn't have happened
with his skill level, right?" And it's
the same thing in business. We'll get
people like, "Bro, I can't believe I'm
sucking in." It's like, "Well, you're
just not good at business. You've never
successful." Like, of course. Like it's
it's a process to not like to me I'm
just like it's obvious watching like it
just comes from people get discouraged
when their expectation doesn't meet
their reality. That's what I've
realized.
>> Yeah. And it's it's interesting that we
can set our expectations also as well.
But that certainly in relationships too
people could fall whether it's business
relationships or family relationships.
We have an expectation of how people
could treat us or what they should do
>> um more of or less of or whatever it
happens to be. And whenever there's a
gap between your expectation and the
reality, it's going to create some kind
of cognitive dissonance for sure.
>> I think that that's why Tiger Woods has
had such a rough 10 years because his
expectation his whole life has been I am
the best. I'm going to win everything.
No one can stop me. And he's just not
that guy anymore. And like how do you
deal with that?
It's it's tough when your whole identity
is based around something and you're
good. What And there's levels of
development, right? Like just like
there's a cognitive bias that if
somebody is like a spiritual whatever
that they're really good at they have
morality or they have you know could be
successful financially. We we tend to
paint this halo effect when somebody's
great at something they're just great at
everything.
>> Yeah. That's certainly not true, right?
It's whatever you put your
determination, your focus, your
>> disc and maybe that's why like pastors
have a tough time too, right? Because a
pastor's expectation is this holy morale
guy and then when they have a falling,
>> the reality doesn't meet the
expectations.
>> And some people also set like those
people who are playing golf or in
business, they had they have a they they
struggle with perfectionism, right?
Where which you're only really obviously
using an excuse for not developing
because you're never going to be
perfect, right? There's always some kind
of next level for everything, but it's
kind of like it could be uh an excuse
meaning that oh, I can never be this. I
want to be this good, but then they
never start because they're
overthinking. Like thinking is good, but
overthinking and want everything to be
perfect is just going to be
>> I was actually going to ask you that
earlier. So you you mentioned like
learning is obviously super important,
right? like you have the same thoughts
every single day
>> and the only way to change up your cir
or not your circumstance but your
outcomes is to change up your thoughts
that's where everything starts
>> and then I started to think I was like
yeah but there's so many people who are
learning new things every day but they
cannot apply them oh yeah
>> they don't take action so how do you
stop the analysis paralysis
>> yeah so it's a myth that knowledge by
itself is power only comes power when we
utilize it somebody could go learn
everything and be really books smart but
How intelligent are they if their life
doesn't reflect it? So my definition of
intelligence is not IQ. My definition of
intelligence is how do you use your
brain and direct your mind to create
your the life you want, right? Cuz like
if somebody's very books smart, but
they're they have they don't have
anything in their life that they want,
how smart are they really, right? So how
to use your brain and direct your mind
to get what you want in life? And so
that's all application, right? So
somebody who reads a book that doesn't
apply it is no better off than someone
who's illiterate and couldn't read that
book to begin with.
>> I call it entertainment.
>> Oh yeah.
>> Yeah. And
>> they think they think they're doing
something productive and they're call it
mental mental masturbation.
>> You you remember like uh I'm sure not
like G.I. Joe had this phrase like
knowing is half the battle.
>> Action is the other half the battle,
right? That they never talked about.
>> And so when you know more, you could do
more. So everything in our there's a
quote in limitless that says life is a
letter C between B and D where B is
birth and D is death life C is choice
>> nice
>> so so it's interesting are your all our
lives and everyone listening watching
their lives are the sum total of all the
choices they made up to this point where
are they going to live who they going to
marry what are they going to do focus on
what are they going to eat that day
everything how are they going to behave
and everything so I believe these
difficult times they could define you
these difficult times can diminish you
these times can distract you or these
difficult times they can develop
It's still a choice, right? We we
decide.
>> And so I would say for this like these
little decisions are make a big deal.
Like so overanalyzing like reading
something for the you know sake of being
just addicted to mental masturbation is
not the goal, right? If your life
doesn't reflect those new learnings. I
honestly think it should be a rule for
every hour someone spends learning
something they should dedicate and
schedule an hour implementing it.
>> You know as as a rule
>> probably even more.
>> Yeah. probably next that
>> and then I would
>> expectation should be much longer
>> and then and then also the going back to
the power of questions like if you're
learning something maybe you're not even
asking the questions that matter like
like what if you're obsessed when you're
learning something like how can I use
this how can I make this better you know
why must I use this getting back to the
reasons or when will I use this I think
one of the most powerful productivity
tools we have is our calendar a lot of
people aren't they're not scheduling
their implementation when they're alert
but if obsessed and your dominant
question is how can I use this like
you're all of a sudden you're going to
be like using action all the time and I
feel like your identity also changes
because then you start seeing yourself
not as a procrastinator you are an exe
you know you do execute I am a you know
I am focused I am confident I do take
action and you start seeing yourself and
you start creating evidence that you are
the person that you say to the world
that you are um
>> do you say affirmations every day
>> so limitless daily we an identity
statement. So we have an a new idea
written in an inspiring way backed by
science with something in two minutes
you could do so there's no excuse that
gave you momentum for that day and then
a new affirmation and for me I think
it's very important also you're Wayne
Dyer said the two most important words
in English language are the smallest I
am because whatever you put after that
determines your reality because you
can't outperform your identity.
>> Yeah.
>> Like if somebody
>> but do you do it? Oh yeah. Yeah. Every
every day with
>> what is your affirmation?
>> So it's different. So every every one of
these has a different things like say
something like I am committed you know I
follow through and it always says I am
limitless because that's the identity.
Um but children also could do this also
in schools um also as well but I feel
like part of it is rewiring like I my
old identity affirmation was without
knowing it. It was you know I am broken.
So that label became my limit
>> right? If somebody says like I am a if
people believe they I am they they say
this to themselves I am a procrastinator
right that's going to affect everything
you know like they're going to do until
they rewire that
>> and so I don't think we could outperform
our self-image of oursel
>> um and so I think one of the ways of
getting out of that is get yourself to
do something that you never thought you
could do
>> and then you start seeing yourself
differently also as well but u but very
powerful and identity And he also is
like, you know, not only when you
transition from sports into other
things, you know, those that endorse
are, you know, Limitless like whether it
was whether it was A-Rod or Apollo or
other people, they had a clear track.
You not only changing your identity,
you're also changing your community
also,
>> right? Your your baseball team or
certain people that you're with in the
military, it's not just the identity
that they have, it's the community that
they built. Yeah. That they also are you
have to evolve and be able to
create create great create new
environments.
>> What about like how does religion affect
people's brains?
>> So so faith, right? If we're if we're if
we're if we're talking to individuals,
this is not my specialty, right?
>> So I I'll say that that upfront, you
know, but there's a lot of science
talking about the power of prayer, you
know, especially for things like like
like healing.
>> Yep.
>> And and and the power of that. For me
it's it's a non-negotiable like you know
in the in the morning and evening and
also my my prayers is also just most
most my prayers most people go to a
prayer in my a lot of times when they
are in need or they they they want
something or
>> or or win the playoffs or something
>> like next please Nicks in five
>> but I also think you know for prayer and
same even goes for some people who are
doing some kind of meditation it's
important to feel just is is thank you I
I think is the most in my amazing
prayer.
>> Yeah, gratitude.
>> Gratitude,
>> reverence. I I started doing that. I
started doing that with my kids at
night, too.
>> And gratitude also does
>> most of my prayers are that I don't like
ask for a lot.
>> I don't ask for a lot, but I talk a lot.
>> But I think but I also think that with
gratitude, there's also
>> that level of stress reduction that
comes along with it, you know, um you
know, in terms of knowing that you're
safe, that you're provided for. I also
feel like um there was this group of
super nun there's study on these nuns. I
call them super nuns. It was on the
cover. It was on the cover of Time
magazine. They were living 80 90 and
above. They wanted to find out like what
was the key to their longevity and they
said half it was their faith and that
gratitude. The other half they were
lifelong learners. They're in deep
conversations and debate and discourse.
Um and it it added years to their life
and their life to theirs also as well.
The study was called aging with grace.
That was really beautiful.
>> You're like God let me at least make it
to whole six before I
>> start. Lord can I just reach 300.
>> What did I do? You know, I have been
noticing that too. I've been sending it
to you guys. So, you know, I read the
Bible every morning and we have this
group chat and so I'll send them like my
thoughts when I'm reading and you know,
I've read it so many times and it's just
like new things will pop out and I've
been kind of like challenging myself as
I read to like, hey Lord, reveal to me
new things that I've never seen before
>> and um like new things are just popping
up and I'll be like, have you guys ever
noticed this verse and whatever? But
it's like it's new. I want new
information, you know?
>> Yeah.
>> Have you ever had a coach like someone
that could like teach you the Bible?
>> I mean, I talk to Pastor Maddie every uh
Wednesday. Oh,
>> okay.
>> And so, like a lot of the things I'll
read throughout the week, I'll bring it
to him like, "Hey, did you ever notice
this verse in Daniel about excellent?
Like, what do you think about it?"
>> And so, then I'll like kind of digest
and have difficult conversations about
the thoughts and things that I'm having.
>> Oh, I I like it. I I pray a prayer for
for
thankfulness, wisdom is is a thing for
for me. Even even the color of like
Limitless purple if you do color
psychology purple is is connected to
sovereignty and wisdom you know and like
agency and I just like wisdom is just
getting some little insight that you
have experienced yourself to be able to
make changes in the way we look at
things or how we think about things or
what we do with those things.
>> Yeah. I mean the Bible talks about if
you pray for wisdom like it's a gift.
You can be given wisdom. He can just
make you smarter.
>> Have you seen anyone experience?
>> Sign me up.
>> Sign me up.
>> I'm down. I'm down. We could never have
too much of that in the in the world.
>> Yeah. So, last thing for like
entrepreneurs and everything else that
uh you guys deal with because I mean,
you're an entrepreneur yourself. What
What do you think some of the biggest
struggles that you personally have with
managing your mind,
>> being the expert, too?
>> Yeah. Yeah. Yeah. I I think so. I
document this. Again, there's a little
plug for Limitless Daily because it
deals with frustration, overwhelm,
distraction, um you know, imposttor
syndrome, burnout, take burnout, all all
those things, you know, fear of failure,
fear of success, literally and
science-based either is science of the
mind, which is psychology, science of
the brain, neuroscience. What I would
say though, I think the biggest
challenge I I think one of the biggest
we're leaning into
we're living through one of the biggest
conversations of our time which is how
do we remain deeply human in a world in
an age of AI right where people are
using AI to think for them for to think
for you to do the things and I feel like
while I'm very pro technology that we
could use it uh to amplify and scale
it's still I don't want human
intelligence to be artificial anymore.
You know what I mean? Meaning that if
we're so dependent on it, we never have
to develop those human traits.
>> I've been thinking about that with our
kids cuz you know my kids are seven and
under and I'm like no, they have to
learn how to cognitively
process things and like you can't you
still got to learn how to do math
yourself because it's valuable just to
>> logic learn. Yeah. Absolutely. And going
through the hard effort because it's
supposed to do that. You know they I
mean most people have heard of the MIT
study with AI where they took groups of
students A, B, and C. A used chat GPT to
write essays. Group B used Google. Group
C didn't use any technology and they
mapped their brains throughout. They
tested them afterwards. And group group
A didn't remember anything that was
generated for them by AI, right? And
also certain cognitive when they were SC
brains were scanned certain things just
did not come online. So those that got
the most benefit that didn't use that
technology. Now, I'm all I'm pro
technology. Technology could actually be
used to improve your own human
intelligence, but it shouldn't be
crippling us. Meaning, every day, if
someone's offices or apartment's on the
fifth floor, an elevator is a form of
technology, right? It's very convenient.
But then the cost is we don't take the
stairs and get the physical benefit.
>> Yeah.
>> Right. You take an Uber to go eight
blocks to the bank. Very convenient.
That's a form of technology, but we
don't get our steps in for it. So what I
would say is you know like GPS
I call it digital deduction where it's
thinking for us like we would have to
develop our visual spatial intelligence
to be able to get from here to there as
opposed to a third party technology
telling us where and when to turn. Yeah.
>> Right. Or a calculator or anything else
like that. So I would say that still use
technology but still use your own
intelligence also as well because this
is a technology that's created
everything and we don't want that to go
to the wayside just like when you see
like the these some dystopian futures of
like
>> um like Wall-E or some something like
that right exactly because that that
that's that's what we need to put a a
stop to and it's it's very gradual. So,
like to relate this to Brian, he keeps
buying like the newest drivers and
irons, the tech, but he's just not
putting in the work. He's not pumping
irons practice.
>> Yeah. He's got to actually practice.
>> Practice stuff.
>> Like his tech, the driver can only do so
much for a weak human, right?
>> Yeah.
>> And I got PXGs.
>> Okay. Actually, I had one last question.
So,
>> and he and just to be clear, he actually
didn't answer the question, right?
>> What?
>> What was your question to him?
>> I forgot already.
>> Yeah. You see you guys aren't even
paying attention.
One thing but the one the one one thing
I'm I'm saying is not to rely on
technology. We live in an age of focus.
I I think the one things I struggle with
talked about what he struggled
>> right is I'm telling you it's like all
the things that we write about but it's
very personal with the science is very
applicable and they do it five minutes.
It sets their attention priming the
sleep inertia to win the day. With that
being said, I think we the biggest
challenge right now we live in the the
attention economy and we and like think
about the language we use, the financial
language you use. We pay attention,
right? So it is a currency, but we don't
treat it like a currency. Meaning
tomorrow if there people had to do this
experiment where everything that you had
to put your attention to, you actually
had to pay for. So like somebody jumps
on Instagram or Facebook and they have
to pull out their credit card and input
it in for every, you know, minute or
whatever they're getting charged for it.
people would treat it differently. Oh
yeah. Like what how would they invest
their attention? Yeah. Right. How would
they protect their attention and put
borders, you know, and boundaries around
the things that that focus on and so
yeah, you can't have a fulfilling life
that if your attention is split and it's
going to get worse, right, with digital
>> distractions, there's everything.
>> There's AI slop. There's all kinds of
stuff out there that's caring for
attention. And uh and and so I would say
the most important thing right now is to
maintain your attention through your
focus, through you asking questions,
keeping you on track to what's most
important. You know, putting borders and
boundaries. Sometimes it's interesting
when you have a constraint, it helps,
right? Like having a limitation of
capital or time forces makes you more
limitless because it forces commitment,
forces creativity, it forces
>> Craig Rochelle, he's a pastor, he has a
great quote. He says like limitation um
proceeds innovation.
>> Like you can't innovate without a
limitation.
>> Yeah.
>> You know, if you had unlimited money,
unlimited time, unlimited resource,
there's no limit or innovation required.
>> But if you're like, how do I make this
happen with this constraint, this
constraint, this constraint, this
constraint
>> because it forces concentration,
creativity, and commitment
>> and resources.
>> Constraints are great. That's what I've
always said about my schedule. I'm like,
I only will work 9 to5 Monday through
Friday. And now it's not Monday through
Friday because I'm about to go golf. So
it's like this is my constraint. I only
will work this time because I'm gonna
spend my time in the morning doing what
I do to take care of myself, spend my
time at night with my family. And
whatever happens business-wise, I live
with doing the best I can during those
constraints.
>> Yeah.
>> But like most entrepreneurs don't think
that way. They're like, "Oh, well, I've
got I'll work 16 hours a day." And I'm
like, "So you've doubled your less
innovative than I will be."
I I also feel like it's not how many
hours someone's putting into it. It's
the the results that they're getting.
Like some people wear this badge of
busyness because the subtext is I'm
important because I'm so busy. And
honestly, like I'm all for working hard.
>> Yeah.
>> On things that matter and especially
during certain cycles, you know,
projects and deadlines and and launches
or whatever it happens to be. But I also
feel like if people working all the
time, they're not working very smart.
>> Yeah. you know, especially if you're not
getting if you're not I don't use the
word balance so much because I think a
lot for me balance is a loaded word
where if you look it up in the
dictionary it's equal weight and I don't
want to spend equal weight at work as I
do at the gym with the like so it's
equal but it's like a
>> like an orchestra not every not every
person or instrument plays an equal
amount of time but they all participate
and create this art this harmony yeah
harmony harmony is very very strong and
it takes the pressure off of trying to
The la the last question I had was for
entrepreneurs because this is a big one.
How do you stop procrastinating?
>> Yeah. So there's three keys to become
limitless and these are three control.
So everybody think about an air. So if
limitless is about advancing,
progressing, the opposite is being
stuck. So where and this is the exercise
that people are listening. Where do you
feel like you're stuck in a box? Is your
income? Is it your health, your reading
speed, your memory, your your impact?
Yeah. Where do you feel like you're not
making progress? There's only three
things.
>> So that box, that cube is
threedimensional. So the three forces
that contain that box,
>> right? And there's only three M's that
we talk about limitless. It's your
mindset, your motivation or the methods.
Those are the only three things. And
these are the same three things that
will unlimit you that make you more
limitless. So like somebody everyone
wants to go to the method, right? The
technique how to make money. But if the
mindset is money is the root of all
evil, I have to hurt people to make
money or take advantage of them. Money
is scarce. It does, you know, doesn't
grow on trees. You're still going to be
stuck in that box even if you have the
great method.
>> Yeah.
>> Right. Or method like you know
remembering names is how you remember
names. But the mindset is I'm just too
old and too stupid. So it's going to be
contained. But the other thing that will
get you out of that box if you could
have limitless mindset and limitless
methods because some people are using
old methods
>> of investing or startups or marketing or
old methods of
>> swinging.
>> Yeah.
Exactly. Or old methods of reading. Like
most people last time they took a
reading class, they were six years old,
you know, and so the difficulty demands
increased a lot, but they're still
reading like a six-year-old cuz that's
last time they had training.
>> So the method has to be upgraded. But
once you upgrade the mindset and method,
you could not have the motivation to get
out of that box. So the three keys for
limitless motivation, the formula. So
everybody think about something you're
you're procrastinating on. You're put
you're putting off a difficult
conversation, something you need to do,
someone you need to call, something you
need to whatever.
The formula for limitless motivation is
P * E * S3. These are the three keys for
limitless motivations. It's not
willpower. The P is purpose. Things have
to go from your head to your heart to
your hand. If purpose is feeling. So
like for me functionally, passion is
what lights you up. You give kids lots
of different exposure. You see where
what lights them up, right? The stimulus
where their heart flows. Passion is what
lights you up. Purpose for me is how to
use your passion to light somebody else
up. So learning is a passion of mine. It
wasn't always when I had my challenges,
but learning lights me up. Teaching
people how to learn is my purpose
because it lights them up, right? So
it's using your passion, what lights you
up to to light somebody else up. And
that so for me for purpose some people
are procrastinating because they know
intellectually they should do it but
they don't feel the consequence like
who's counting on you to be at your a
game to complete this and what's the
real cost? It's not the price. The cost
is if you don't do this what is it going
to cost you right? And so having like uh
I saw somebody in my neighborhood years
a few years ago and I didn't recognize
him and there's a lot of pressure for me
to remember everybody. But when he comes
closer and he opens up his mouth and he
says, "I recognized his voice." So I
knew exactly who it was, but he looked
completely different. Looked younger,
looked fitter. This person was the most
unhealthy person you would imagine,
right? And so I didn't recognize him.
And I was like, "Oh, I need what what
are you doing?" Like like he's like,
"Tell me all the things that changes he
made."
>> And I'm like,
"Yeah, that's it."
>> I was like, "How are you doing all
this?" And he tells me all his his
peptide stack and everything else.
But then I was like, "Oh, we've been
telling you our friends, we've been
telling you for years to do this. You
never did it because your identity would
you like like you were took pride in
being unhealthy and smoking, doing all
this thing, right?" And he's like,
"Yeah, but um years ago I went on a
business trip. I came home and my
daughter was crying like hysterically
and she had a nightmare that I died
>> and then he just changed like that." So
that purpose, right? So if you're not
doing the thing that you say you want to
do, do you feel purpose? Feel it. Not
intellectual. The E P * E* S3 is energy.
A lot of people don't do what they need
to do. They don't work out or they don't
read or they don't do the whole because
they're exhausted because they are
mentally fatigued. And so that's why we
teach meds, RX or something like that.
Meds, meditate because stress will make
everything worse. Inflammation will
shrink your brain. D is exercise. Not
just going to the gym three times a
week, but moving throughout the day
because sitting is smoking. Taking brain
breaks. You create BDNF, brain derived
neurotropic factors with like fertilizer
for your brain. The D is your diet
because what you eat matters, especially
for your gray matter. So there's certain
foods that are just really nourishing
for your brain and certain things that
are very toxic, right? The S is sleep
and we teach whole things on how to
optimize your sleep because it's key for
consulting short to long-term memory for
dreams that we talked about that
creativity and also cleans out the beta
amaloid plaque. When you sleep, the
sewage system kicks in that cleans out
the beta amaloid plaque that lead to
Alzheimer's and other things. And then
that's meds, but then RX is
relationships. The R is relationships.
On our podcast, we had the uh the
director at Harvard, the longest study
of longevity and happiness. And uh he
was saying yes, exercise is important.
Diet is important, but what trumps that?
Community relationships, you know, with
with yourself and with others. Um and
then the X are the extras, all the, you
know, we have a neutropic company, you
know, all the biohacking stuff.
>> That's where the peptides. Yeah, that's
right. But I was leading up to this
point.
>> Keep everything else get the better.
>> But that's the thing like people
procrastinate because an exhausted mind
>> Yeah.
>> is is we will take the cowardly way out
every single time just because we're
just tired. And then finally though P *
E* S3. So we either do it because we
lack purpose that we feel we lack we're
exhausted. We don't have the energy to
do it or that thing is too intimidating
and too big because it's outside of our
habits. And what I would say this S3 is
small simple steps. So if you let's say
you want to work out and you're not
doing it, small simple step, put on your
running shoes. You know Jim said leaders
are readers. Reading 30 minutes a day,
great exercise for your brain. All the
other benefits that come from it. You're
not doing it. Open up the page. You open
up the book, read one line.
>> You know, we had a biological dentist on
our in our podcast talking about beyond
brushing or oil like oil pulling tongue
scraping all stuff. We're talking about
flossing for kids plus one tooth, right?
because inch by inch is a cinch yard by
yard it's just too hard. So even with
sales like you want to get someone to
sell like they either don't have reason
they don't feel it right emotions you
know they don't have the energy or the
resources to do it or you're making it
too complicated. So a small simple step
is how do you get a small commitment
right to get them moving in that
direction. So a small commitment for us
could be doing. So the question I ask
myself when I feel procrastination
stalled or stuck what is the tiniest
action I could take right now that will
give me progress towards this goal where
I can't fail and that's it. That was
awesome
>> because you know what that small simple
step because people get wrong with
dopamine. Dopamine like people talk
about like shares, comments, everything
flooding your dopamine system because
you don't have to earn it. Going back to
discomfort, it's cheap. People could
bing binge watch something or or eat a
junk food snack, go online, you know,
don't have to work for it or earn it.
And so that's cheap dopamine. Small
simple step gives you something you have
to apply small efforts to that gives you
a little dopamine. And that dopamine is
the molecule of motivation. So, it's not
like I have to feel good in order to do
that thing. I have to feel motivation to
do the action. You do the action, you
get the dopamine, and then you're going
to do you're you're going to feel
motivated and then it just it's it's a
self-feeding loop.
>> Yeah.
>> So, little little things.
>> No, that's really good. My answer to
people procrastinating is much more
>> just put just put it just put it off.
Put off
>> like just do it. Put off
procrastination.
>> Yeah. Like I I always when we teach uh
like scheduling and stuff, I go, "Yeah,
I always prioritize what I hate." And
the what what I mean by that is like
usually you procrastinate something you
don't want to do. Right. And I'm like I
do the opposite. I'm like I hate seeing
a task on my phone and so I'm like yo
we're going to just knock out the thing
I don't want to do first. That's the
first thing I'm going to do and just
>> and that's usually when you have the
most focus and energy and everything to
do.
>> Yeah. like that and the later in the day
am I
>> you know and you're fatigued there's no
way
>> so I just am like what's the thing I
don't want to do I'm doing that first
>> yeah or or focus especially focus on the
thing that could also make everything he
easier because there's usually some kind
of lead domino that you hit and makes
the downward effect a lot easier also as
well
>> you know and it forces you to work smart
too like what is what's one thing you
could do that could make everything else
easier right so procrastination
depending on what motivates you like
who's counting on you to do this, you
know, to who's watching you and maybe
it's your future self. Like what would
your future self want you to do right at
this moment? Cuz so many of us are in
tr, you know, when you procrastinate
because you're putting the today's
responsibilities on you, you of
tomorrow.
>> Yeah.
>> Right. And that person hates you, right?
Because you put them in that kind of,
you know, all that pressure and
responsibility.
>> Yeah. But I think it it'd be cool to
like do a thought experiment where I do
something in in Limitless Daily called
future episodic remembering where you
could think about a goal so clearly it's
as if you're remembering it happened.
>> Can you remember every page of your
book?
>> I I no I don't have idetic memory. I
have a very trained memory. But I
remember I remember more than the
average bear.
>> You know what you would have went you
would have done really good on beast
games.
>> Did you see when they had the blocks
thing?
>> Oh yeah. Did you watch that?
>> Yeah. I'm not I'm not I have to be
careful when I'm in places like Las
Vegas with these kind of things.
>> Counting cards.
>> Yeah. Yeah. Counting cards and all the
stuff for recre for recreational
purposes. It's great. Good brain
training.
>> Yeah.
>> Yeah.
>> You could have won like what what like
two million bucks. They had the blocks
like red block, yellow block, and then
they tear it down.
>> Dude, when I was like 22, I got kicked
out of a casino one time for counting
cards.
>> Oh boy.
>> Yeah.
>> Oh boy. Jim.
>> And I wouldn't even bet in big money.
I'm just like, what?
>> You're like, I thought it was America.
Okay.
>> I'm like, what is it because I'm Asian?
Like, thought it was a free country.
What are you What are you doing?
>> Anyways, so uh I bought your book. So,
>> yeah. Limitless. And then Limitless Dail
is out. What's the website again for
those who have bad memory?
>> Yeah. Yeah. It's limitlessaily.com. This
is uh 366 Keys to Train Your Brain,
master your mind, and win every day.
>> I bought it on Audible, so it's there
already. There we go. Well, you're going
to listen to it for sure. We know that.
>> Awesome. Well, Jim, dude, I appreciate
you stopping by, man. It's great to
finally have you on and uh I think we
all learned a lot.
>> I appreciate it. Can I challenge
everyone to do one thing?
>> Yep. Let's do it.
>> Wherever you're consuming this, you
know, like again, the big theme of this
was learning something doesn't change
anything in your life, you know, and
everything happens from when people
implement. And one of the fastest ways
of learning something is it teaches
someone else. So, I'd encourage you and
challenge you to screenshot this
wherever you're consuming it. Tag the
the three of us. Um, I'll repost a bunch
and gift out a couple of books and stuff
like that just as a thank you to the
community for having me on the show and
share one thing putting it out publicly
that you are going to not just you just
not just learn but you're going to do
because of this conversation and then
that way your fans, your followers, your
family, your friends, they get to
benefit from some of the wisdom you got
and you're paying it forward. So
>> cool. Love that.
>> Thanks guys.
>> Guys, go do that. Peace.
