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How to Speak So That People Want to Listen | Julian Treasure | TED
TED · Watch on YouTube · Generated with SnapSummary · 2026-07-22

00:13 The human voice:

00:16 It's the instrument we all play.

00:18 It's the most powerful sound in the world, probably.

00:21 It's the only one that can start a war or say "I love you."

00:23 And yet many people have the experience

00:25 that when they speak, people don't listen to them.

00:28 And why is that?

00:29 How can we speak powerfully to make change in the world?

00:33 What I'd like to suggest,

00:34 there are a number of habits that we need to move away from.

00:37 I've assembled for your pleasure here seven deadly sins of speaking.

00:41 I'm not pretending this is an exhaustive list,

00:43 but these seven, I think, are pretty large habits that we can all fall into.

00:49 First, gossip.

00:51 Speaking ill of somebody who's not present.

00:54 Not a nice habit, and we know perfectly well

00:56 the person gossiping, five minutes later, will be gossiping about us.

01:01 Second, judging.

01:03 We know people who are like this in conversation,

01:05 and it's very hard to listen to somebody

01:07 if you know that you're being judged and found wanting at the same time.

01:12 Third, negativity.

01:14 You can fall into this.

01:15 My mother, in the last years of her life, became very negative,

01:18 and it's hard to listen.

01:20 I remember one day, I said to her, "It's October 1 today,"

01:22 and she said, "I know, isn't it dreadful?"

01:25 (Laughter)

01:27 It's hard to listen when somebody's that negative.

01:29 (Laughter)

01:30 And another form of negativity, complaining.

01:33 Well, this is the national art of the U.K.

01:37 It's our national sport.

01:38 We complain about the weather, sport, about politics, about everything,

01:42 but actually, complaining is viral misery.

01:44 It's not spreading sunshine and lightness in the world.

01:48 Excuses.

01:50 We've all met this guy.

01:51 Maybe we've all been this guy.

01:52 Some people have a blamethrower.

01:55 They just pass it on to everybody else

01:57 and don't take responsibility for their actions,

02:00 and again, hard to listen to somebody who is being like that.

02:02 Penultimate, the sixth of the seven,

02:04 embroidery, exaggeration.

02:08 It demeans our language, actually, sometimes.

02:10 For example, if I see something that really is awesome,

02:13 what do I call it?

02:15 (Laughter)

02:17 And then, of course, this exaggeration becomes lying,

02:21 and we don't want to listen to people we know are lying to us.

02:24 And finally, dogmatism.

02:27 The confusion of facts with opinions.

02:31 When those two things get conflated,

02:33 you're listening into the wind.

02:34 You know, somebody is bombarding you with their opinions as if they were true.

02:38 It's difficult to listen to that.

02:40 So here they are, seven deadly sins of speaking.

02:43 These are things I think we need to avoid.

02:46 But is there a positive way to think about this?

02:48 Yes, there is.

02:50 I'd like to suggest that there are four really powerful cornerstones, foundations,

02:55 that we can stand on if we want our speech

02:58 to be powerful and to make change in the world.

03:02 Fortunately, these things spell a word.

03:04 The word is "hail," and it has a great definition as well.

03:07 I'm not talking about the stuff that falls from the sky

03:10 and hits you on the head.

03:11 I'm talking about this definition,

03:13 to greet or acclaim enthusiastically,

03:15 which is how I think our words will be received

03:17 if we stand on these four things.

03:18 So what do they stand for?

03:20 See if you can guess.

03:22 The H, honesty, of course,

03:25 being true in what you say, being straight and clear.

03:28 The A is authenticity, just being yourself.

03:32 A friend of mine described it as standing in your own truth,

03:35 which I think is a lovely way to put it.

03:37 The I is integrity, being your word,

03:40 actually doing what you say,

03:41 and being somebody people can trust.

03:44 And the L is love.

03:47 I don't mean romantic love,

03:49 but I do mean wishing people well, for two reasons.

03:52 First of all, I think absolute honesty may not be what we want.

03:56 I mean, my goodness, you look ugly this morning.

03:58 Perhaps that's not necessary.

04:02 Tempered with love, of course, honesty is a great thing.

04:05 But also, if you're really wishing somebody well,

04:08 it's very hard to judge them at the same time.

04:11 I'm not even sure you can do those two things simultaneously.

04:15 So hail.

04:16 Also, now that's what you say,

04:18 and it's like the old song, it is what you say,

04:20 it's also the way that you say it.

04:22 You have an amazing toolbox.

04:24 This instrument is incredible,

04:26 and yet this is a toolbox that very few people have ever opened.

04:29 I'd like to have a little rummage in there with you now

04:32 and just pull a few tools out

04:33 that you might like to take away and play with,

04:36 which will increase the power of your speaking.

04:38 Register, for example.

04:39 Now, falsetto register may not be very useful most of the time,

04:44 but there's a register in between.

04:46 I'm not going to get very technical about this

04:48 for any of you who are voice coaches.

04:50 You can locate your voice, however.

04:51 So if I talk up here in my nose, you can hear the difference.

04:54 If I go down here in my throat,

04:56 which is where most of us speak from most of the time.

04:58 But if you want weight,

05:00 you need to go down here to the chest.

05:03 You hear the difference?

05:04 We vote for politicians with lower voices, it's true,

05:08 because we associate depth with power

05:11 and with authority.

05:14 That's register.

05:16 Then we have timbre.

05:17 It's the way your voice feels.

05:19 Again, the research shows

05:20 that we prefer voices which are rich, smooth, warm,

05:24 like hot chocolate.

05:26 Well if that's not you, that's not the end of the world,

05:29 because you can train.

05:31 Go and get a voice coach.

05:32 And there are amazing things you can do

05:34 with breathing, with posture, and with exercises

05:36 to improve the timbre of your voice.

05:39 Then prosody. I love prosody.

05:41 This is the sing-song, the meta-language

05:43 that we use in order to impart meaning.

05:45 It's root one for meaning in conversation.

05:48 People who speak all on one note are really quite hard to listen to

05:52 if they don't have any prosody at all.

05:54 That's where the word "monotonic" comes from,

05:57 or monotonous, monotone.

06:00 Also, we have repetitive prosody now coming in,

06:03 where every sentence ends as if it were a question

06:06 when it's actually not a question, it's a statement?

06:08 (Laughter)

06:11 And if you repeat that one,

06:12 it's actually restricting your ability to communicate through prosody,

06:16 which I think is a shame,

06:17 so let's try and break that habit.

06:21 Pace.

06:22 I can get very excited by saying something really quickly,

06:25 or I can slow right down to emphasize,

06:28 and at the end of that, of course, is our old friend silence.

06:34 There's nothing wrong with a bit of silence in a talk, is there?

06:38 We don't have to fill it with ums and ahs.

06:41 It can be very powerful.

06:43 Of course, pitch often goes along with pace

06:46 to indicate arousal, but you can do it just with pitch.

06:48 Where did you leave my keys?

06:50 (Higher pitch) Where did you leave my keys?

06:52 So, slightly different meaning in those two deliveries.

06:56 And finally, volume.

06:58 (Loud) I can get really excited by using volume.

07:01 Sorry about that, if I startled anybody.

07:03 Or, I can have you really pay attention by getting very quiet.

07:08 Some people broadcast the whole time.

07:10 Try not to do that.

07:11 That's called sodcasting,

07:13 (Laughter)

07:15 Imposing your sound on people around you carelessly and inconsiderately.

07:20 Not nice.

07:21 Of course, where this all comes into play most of all

07:23 is when you've got something really important to do.

07:26 It might be standing on a stage like this and giving a talk to people.

07:29 It might be proposing marriage,

07:31 asking for a raise, a wedding speech.

07:34 Whatever it is, if it's really important,

07:36 you owe it to yourself to look at this toolbox

07:40 and the engine that it's going to work on,

07:42 and no engine works well without being warmed up.

07:45 Warm up your voice.

07:47 Actually, let me show you how to do that.

07:49 Would you all like to stand up for a moment?

07:52 I'm going to show you

07:53 the six vocal warm-up exercises that I do before every talk I ever do.

07:58 Any time you're going to talk to anybody important, do these.

08:01 First, arms up, deep breath in,

08:04 and sigh out, ahhhhh, like that.

08:07 One more time.

08:09 Ahhhh, very good.

08:12 Now we're going to warm up our lips,

08:14 and we're going to go Ba, Ba, Ba, Ba,

08:16 Ba, Ba, Ba, Ba. Very good.

08:19 And now, brrrrrrrrrr,

08:22 just like when you were a kid.

08:24 Brrrr. Now your lips should be coming alive.

08:26 We're going to do the tongue next

08:28 with exaggerated la, la, la, la, la, la, la, la, la.

08:32 Beautiful. You're getting really good at this.

08:35 And then, roll an R. Rrrrrrr.

08:37 That's like champagne for the tongue.

08:40 Finally, and if I can only do one,

08:42 the pros call this the siren.

08:44 It's really good. It starts with "we" and goes to "aw."

08:46 The "we" is high, the "aw" is low.

08:48 So you go, weeeaawww, weeeaawww.

08:54 Fantastic. Give yourselves a round of applause.

08:56 Take a seat, thank you.

08:58 (Applause)

08:59 Next time you speak, do those in advance.

09:02 Now let me just put this in context to close.

09:04 This is a serious point here.

09:07 This is where we are now, right?

09:09 We speak not very well

09:10 to people who simply aren't listening

09:12 in an environment that's all about noise and bad acoustics.

09:15 I have talked about that on this stage in different phases.

09:18 What would the world be like

09:20 if we were speaking powerfully

09:22 to people who were listening consciously

09:24 in environments which were actually fit for purpose?

09:27 Or to make that a bit larger,

09:30 what would the world be like

09:31 if we were creating sound consciously

09:34 and consuming sound consciously

09:36 and designing all our environments

09:38 consciously for sound?

09:39 That would be a world that does sound beautiful,

09:42 and one where understanding would be the norm,

09:46 and that is an idea worth spreading.

09:49 Thank you.

09:50 (Applause)

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