00:00 - Introduction to Prediction Markets 🎥

• Jesse introduces the discussion around prediction markets, highlighting a shift from a brokerage-heavy model to a more app-like financial exchange.
• Compares ESX's evolution to that of Robinhood.

00:22 - Focus of ESX ⚽

• Frank from ESX explains their mission, emphasizing the focus on live sports markets and targeting semi-professional users instead of casual bettors.
• Mentions insights from 10,000 customer conversations to adapt their platform.

02:43 - Financial Market Structures 📈

• Discussion on how financial market structures influence live sports betting and ESX’s upcoming plans to raise $2 million for a US app launch.

05:40 - Positioning and Strategy 🎯

• ESX aims to cater to technical semi-professional betters, positioning itself to improve user experience as opposed to competing with larger platforms directly.
• They are building a social environment for live trading, inspired by other successful trading platforms.

11:53 - Content Strategy Success 📣

• Frank highlights a robust social media content strategy that generated over 10 million views in six weeks.
• Discusses the importance of establishing a connection with users and how diverse content helps convert engagement into active users.

15:02 - Real Connections in Business 🤝

• A significant moment occurred when Andrew and his team encountered a fan from France who recognized their content.
• This interaction exemplified the success they've had, generating 10 million views on social media and attracting 100 to 200 genuine users to their platform.

16:00 - User Engagement Strategy 📊

• Andrew and his co-founder had about 10,000 conversations with users, focusing on genuine dialogue rather than selling.
• They've realized the value of understanding users' needs by targeting engaged audiences on platforms like Reddit, yielding valuable feedback.

18:40 - Volume Growth and Market Insights 📈

• Their platform has seen substantial growth, achieving 50x increase in volume over the past month since launching real-money betting.
• The timing of user sign-ups coincides with sports seasons, illustrating the cyclical nature of user engagement.

21:00 - Funding Strategy and Future Goals 💰

• The founders started with $100,000 in bootstrapped funds and are currently raising $2 million for expansion, focusing on enhancing user content and launching a US app.
• Their emphasis on building before seeking funding highlights their strategic approach to growth.

28:30 - Vision for the Future 🌟

• Looking to the future, they aspire for ESX to become a well-known brand alongside other market players within five years.
• Their main metrics for success include exposure and volume, reinforcing their content-driven strategy to engage users.

30:04 - Episode Launch and Admission Dates 🎉

• The episode will be released on July 28th, 2026, which is Jesse's birthday.
• Breaking news: Application deadline for Flutter's affiliate draft extended to August 16th.

30:20 - What is the Affiliate Draft? 🌐

• Operated by Flutter, the leading online sports betting and gaming operator.
• Provides startups a pathway to collaborate with Flutter brands like FanDuel, Betfair, and Paddy Power.

30:37 - Benefits of the Program 🚀

• Acts as rocket fuel for startups seeking to build relationships with key stakeholders and investors in the Flutter network.

30:45 - Program Details and Application 📝

• The program concludes with a two-day session at Flutter's offices in Dublin this October.
• Interested applicants must submit applications by August 16th.

30:54 - Call to Action 📩

• Look in the show notes for more details about the affiliate draft.
• When applying, mention that Betting Startup referred you.