This podcast setup has made me a
millionaire. Podcasting is one of the
biggest opportunities for creators and
small business owners. And if you are in
that journey, this is a full-on master
class. That one video made me $10,000.
So when you understand how to package
the content, title, thumbnail, first 30
seconds, that's how YouTube pushes your
content to other people.
[Music]
my brother. What up? Did you get in?
Yeah. Yeah. I'm I'm I'm in Vegas now.
I'm doing an episode called Podcast
Explained, and I really need to know the
thoughts on how you're getting these
these views. I I I just need to know the
game, man. I'm having the greatest month
on my podcast, which uh So, you're
coming at a good time. When you say
greatest month on your podcast, what do
you mean?
$16,000 in Google ads. And that's and
that's not to mention like all the
business that's being generated from the
podcast. So, I'll be there in a second.
All right.
He in here, my brother 702. What up?
What up? How you feeling? What's up?
Welcome to the video, man. I literally
just got off the plane, bro. And I was
so excited. I'm like, I need to go sing
see the king of lighting. That's what I
Yours looks It looks beautiful all the
time. Thank you. I want to go I want to
understand this stuff, but I need to go
to this YouTube real quick. So So you
were saying you had a you're having the
biggest month on YouTube, right? So I I
I leverage YouTube for my podcast. Like
I play the YouTube game with my podcast.
You leverage YouTube for your podcast as
opposed to what? As opposed to just
audio, you know, just, you know, Apple
or Spotify and trying to grow it
internally. M YouTube is the biggest way
I uh grow the audience and the awareness
of the podcast I have cuz YouTube
YouTube is a it's a powerful platform
like it people discover you on YouTube.
Yeah. Other people who don't know
understand the YouTube game, they're
probably growing their podcast with like
the short clips on the on Tik Tok and
Instagram. But because I know YouTube,
it's been crazy. So, all right. Well,
some people have good content, right?
and they put it on YouTube and it
doesn't grow. When you say you know
YouTube, does it is your content better
than everybody else's or you understand
something we don't? My content isn't
necessarily better inherently. My
content is better packaged though. I
like to say YouTube isn't a video
platform. It's a packaging platform. So,
when you understand how to package the
content,
title, thumbnail, first 30 seconds, um,
that's how YouTube pushes your content
to other people. Uh, can you show me
what you're talking about? I need to get
in your business for a second. Let me
get a chair. I need to pull up a chair.
So, okay. So, I have my uh, this is this
is the YouTube analytics that are pulled
up right now. But, let's just, for
instance, take this video that's really
taking off. Um, we uploaded about three
weeks ago or two and a half weeks ago.
That one video made you $10,000. That
one video made me $10,000. And most
people are paying to get awareness, but
when what's powerful about this number
is that I'm being paid for my awareness.
You're being paid to get awareness.
Yeah. And so, not not only am I making
not only is Google paying me to find
customers, it's it's a it's which is
marketing, it's also building my brand.
And so like I don't have to have sales
breath in my content because it's not to
mention there's a brand deal on this
video. I signed an $80,000 brand deal
for an ad read. I do an ad on there. I
sponsor my own content with my
challenge. So as far as like the money
plan on this video, it's multiple
streams. But like here's something I
want to bring up. This is why I love
podcasting by the way. This is why I
love long form. Mhm. And then I'll get
into why this why I believe this video
is uh taking off. girl. Which, bro, this
video was not edited.
Like, not this this is what I mean
really is when you understand packaging,
you don't have to rely on fancy editing.
M. So, I'll break that down in a sec.
But this is my favorite uh stat on
YouTube, though. So, cool. 10,000
watchtime hours. Yeah, watchtime hours.
So, that's
85,000 hours of watch time. So, I'm just
going to do 85,000 on my phone. Mhm. So
that's watch hours divided by 24. I
think I'm doing this right. So that's
that's
3,000 days 3,500 days of time spent on
my brand with this video. But if I
divide that by 3 uh
65. So that's this is 9.7 years of time
spent on my brand with one video. Wow.
Um all right. So let's go into the
packaging. Okay. Let's go into the
packaging. So great. Uh, so the first
part of packaging is the title. Mhm. So
I I'm literally I'll literally just go
into the details. So this video is
entitled How to Become a Millionaire in
2025 part-time.
So something I like doing and something
that works really well on YouTube is I
like a very clear title that could read
like an article headline. So, if I if I
were to have gone on you uh Google and I
type in how to become a millionaire,
and this is the research phase of of
content, you you should have an idea of
what your title is going to be before
you even shoot your videos, which is you
should have an idea what the video is
going to be about before you shoot the
video, instead of shooting the video,
then coming up with a cool title.
Exactly. You want that clarity up front.
So, so here, people go to college to
learn how to write headlines. M like
they pay hundreds of thousands of
dollars, right? So why come up with
YouTube
titles but yourself? So what I like to
encourage people is to take these titles
that you that Google's already serving
you and make it your video.
So you went on Google and you I and I
saw some cool headlines. The first thing
that came up was Forbes. Here's how to
realistic realistically become a
millionaire. And if I saw that on
YouTube, I would have clicked that.
Yeah. There's a science that we all
don't understand, but we know somebody
knows the science. Yeah. And and my
thing is there's words like the re
realistically is the reason why you
would click on this video. It's more
like you're you're insinuating that it's
it's doable for you, you know? Now, this
is kind of a new thing that I'm teaching
when it comes to YouTube strategy is
once you have your like title,
there's something powerful about putting
something in parenthesis that's like a
whisper.
So it's it's it's and sometimes you're
whispering. This is so good. Sometimes
you're whispering the answer. So So in
this case, it's how to become a
millionaire in 2025, which 2025 is
creating a a distinction that this is
updated information, but then the
part-time is like, wait, what? So I'll
I'll put another one, which some people
be like, no, bro, you had Myin on your
podcast. Okay, let me put somebody that
no one knows. I'll put um uh I had this
girl, her name is Cassandra Smith, who
does like how to Okay. Genius way to
monetize your content and then in
parentheses an online community. So I'm
like I'm giving the answer in the title.
Dang. And then so so that's title. Yeah.
You have any questions about that? No,
it's just cuz I interviewed her too and
I don't think we got 150,000 views.
Here's what I love, bro. And we did a
fire interview. No, dude. Here's a this
I'm going to show you the power of
packaging. Not to dog my homie Ryan
Peneda. Yeah. Okay. So, we both
interviewed Russell
Brunson in the same day. Okay. So, this
is I'm going to show you right now the
power of packaging. Yeah. Okay. And it
doesn't matter your audience size. If
you understand this skill, you can
leverage it. So, I'm going to go Ryan.
Shout out to Ryan. Love you, Ryan. Um
and uh I'm going to go pull up on Ryan
while I'm out here. Yeah. No, he his
studio is tight. He actually had me come
in and help a little bit, but that's
surprising. Okay, so Ryan, who has over
400,000 subscribers, posted this this
conversation with Russell that got that
maxed out pretty much at 18,000 views 11
months ago. So that's so way bigger
audience than I had at the time. And
then still he's his audience is still
bigger than me. And when I say audience,
I mean subscribers, right? our
conversation because I understand
packaging
112,000 even though he
has way more followers way way more
subscribers correct yours is packaged
correctly it's packaged correctly so we
talked about the title in this case this
was how to sell your knowledge and make
more money online in
2024 and then the thumbnail is the
second part I like to say that the title
is for the algorithm the thumbnail is
for the audience
do they have to be connected
They they should complement each other.
So when I when I mean when I say connect
it, like most people just put exactly
what their title is in their thumbnail.
No, it needs to complement your
thumbnail, but this should speak to the
individual that's going to click on your
video. So that's how you get a person.
You want a person to start consuming
your video before they click on it. And
you do that by having them wonder. Maybe
they ask themselves a question or or
it's like, "Oh yeah, I never want to
worry about money again." So like, so
this is the like what this is the
science and art of YouTube. Now the next
part is the intro. Okay. So the reason
why I want to show you Myin's intro is
because we didn't edit it at all. Okay.
It just starts. Mhm. But I'm going to
I'm going to um I'm going to tell you
why it worked so well. Did you not edit
it? Did you just start it intentionally
or like did you run out of time or you
just didn't have time to So we just we
we just started the conversation and I
I'm I try to fight for three elements in
every intro that we do. Mhm. And those
elements are um clarity. Meaning that if
you clicked on a video that's how to
become a millionaire in 2025, you need
to hear something along those lines
within the first 30 seconds. H so so
people know that they're in the right
place. Got it. So that's why you craft
the conversation kind of the title
first. Yes. So that in the intro you can
give them a piece of it. Exactly. Dang.
I think I was doing this all wrong.
Yeah. So clarity then then credibility.
Mhm. So sometimes you might have
somebody who and credibility is like
anything like in this case the
credibility was I was like what better
person to have on to have this
conversation than somebody who makes
millionaires for a living. M and I just
said that naturally now like but and I
said by the way Myron thank you for
making me a millionaire.
So all this is happening before a minute
happens. So that's that's bringing cred
credibility. And then the last thing is
comprehension. Mhm. So comprehension is
can somebody get something out of this
intro? like it's almost like a um you're
giving them you're giving something away
up front like and so when I when I say
when I say comprehension the viewer
should get something so a lot of people
just like drag or when and I learned
this from you bro most amateur
podcasters are like so tell us your
story don't start that way cuz nobody
cares about them they care about
themselves so what so the the
comprehension that starts in right away
is so why why do people have a hard time
making a million dollars
So getting that's your first question.
That's the first question. Oh, and then
we get into it. Now, now there's so much
obviously I'm leaving up to the expert
or the person I'm asking the question,
but there are times where I will do a
what I like to call a solo podcast and I
I I implement all these principles,
right? Like I just want to make sure
that the conversation has these things
and then just go for it. I like to see
my conversations like a course. Mhm.
courses answer the who, what, where,
when, why of a thing. So, you want your
conversations to unpack those things,
you know? Um, and so yeah, that mean
that's how you crush it on YouTube, bro.
And I don't upload shorts on my YouTube
channel. I upload one video like this is
this is it's just crazy. I I I literally
upload one video a week on YouTube and
I've been doing that for about 18 months
and it hasn't been perfect, but yes, in
the last 28 days. And then then this is
like this is a stat that people would
love if you're in business. At the last
48 hours, I was at church yesterday.
Mhm. And then today we're doing this.
Yeah. I'm not I'm not working on my
YouTube channel right now. Right. Right.
And 22,000 people have consumed my
content and and my videos are an hour
long. So on average, people are spending
15 to 20 minutes with me. Those are
that's 22,000 people that spent about 15
minutes with me, bro. On average. This
is an inc. You've really broke down the
science behind it. Yes. I you not just
creating good content. It's an art and
science and I I I hope that and what
what's the number one ingredient is
intentionality. Mhm. Just be
intentional. If you're just turning on a
camera and you're just turning on mics,
then you you're already going into it
without like why if you want somebody's
Oh, dang. This is a bar right here.
If you want somebody's attention, Mhm.
they need your intention. All right.
That incredible. What I think I'm most
impressed by, and one, you've been doing
this for a very, very long time,
but the way you make something look so
beautiful. And actually, when I came
into the studio, Yeah. I thought it was
going to be like lights hanging from the
ceiling and like expensive like super
expensive stuff, but it's like a room,
bro. Just a room. It's just a room, bro.
Yeah, man. I I'm all about the
minimal approach to if if you have any
obstacle in your way, the chances are
you're going to it'll be less likely for
you to do the action you need to do
repeatedly. Yeah. So, I'm uh a question
I always ask myself, this is just like I
don't know if it's my personality, but
is how can we do less without
compromising quality?
And and sometimes it's also how can we
do more without compro compromising
quality? But I'm always a fan. I'm
always
optimizing in order to just get to the
essence of something. I don't know if
that's just my personality, but yeah,
let's dude. Whatever you want to know
about this set, the studio, I'm going
there first. Um, what makes this room
not a regular room? Something I had to
understand are these. And people think
it's just something on the wall. So, can
you explain? Yeah. With this. And you
got it in the ceiling. I know you you
guys can see that. You got them in the
ceiling. Let's explain this. Yeah. So,
this is what you call sound treatment,
right? Um, I like to the reason why you
want to prioritize audio and put your
money toward audio is because audio
creates intimacy with your viewer. If
there's something distracting
somebody from consuming your content,
like one of the worst things you can do
is make somebody work to consume your
content. Yeah. That's why you click off.
So, when I walked into this space, which
is an open 850,000 square feet of, you
know, concrete and wall, it was an echo
chamber. And so I wanted to dumb, you
know, bring down the echo. And the way
we did that was custom ordering these
sound panels, um, which each spot that
they're hanging in. So I have them along
the walls around. And and if you ever
get sound treatment like this, you want
them at the level you're talking at.
Yeah. You don't want them too high or
too low. And then we got some hanging on
the roof because, you know, sound is
bouncing. That's what it's saying. The
ceiling. Yeah. So, so every time a uh
you know audio waves hit a hard object,
it bounces and comes back and that's why
we get echoing. All right, so let's
let's get into some gear. Let's get into
some gear. Uh what are we shooting with
today? So, I've been using literally I'
I've never used a camera setup for so
long without the need the feeling that I
need to upgrade. So, that's why I love
recommending this camera. So, the camera
I've been using is the Sony FX30. Yeah.
which is a beautiful camera because it
has internal fans. It'll never overheat
on you. So, if you're doing long form
like podcasting, uh you don't have to
worry about that. And then I pair it
like the secret to the shot and we'll
talk about the lighting, but it really
is the lens you use. Um the reason why
my shot looks like butter is because I'm
using the Sigma 56 millimeter lens.
Sigma 56 mill I actually use the same
camera. So, you're using the Sigma 56
mill. What am I? I think I'm using 30.
So, yeah, you're 30, which means Yeah,
which means it's not as compressed.
Right now, this works really well in
this space because there's there's
distance created like and this is why I
got an open open room. You know, most
people will put up their furniture up
against a wall and it doesn't create
separation or it's hard to get like a
dynamic shot going. So, what do you mean
they put it against the wall? Yeah. Like
I mean, you're saying the chairs? Yeah,
they'll they'll put they'll put the
chairs up against the wall and it
doesn't I mean at that point it's it's
no longer Yeah. I mean you you can't
have background blur if you're right up
against the background. Got it. Can we
show an example of what that looks like
even with these cameras to uh show what
it looks like closer to the wall and
then Yeah. Great. So So for instance uh
Art, you're filming me. So, if if
Art like zoomed or like just was right
there, like this isn't as dynamic of a
shot cuz I'm right up against the wall
like and and you know, you go to a
podcast studio, most of the time they're
right right up against the wall like
this, right? Okay. Now, and I'm
literally just going to I'm going to
have you go over here, Art. I'm going to
swap over this
chair. And now now I want you to
uh like like zoom in a little bit. I can
back up if you want me to. And all the
stuff is blurry in the back. So which
one would you prefer? That one for sure.
So the other one like just looks so flat
and plain. It's not flattering. Yeah. So
now shoot wherever you have the space.
But this is why I initially signed the
lease here is cuz I knew if I can get an
open if I could put the the people in
the middle of the room. Okay. Here
here's here's the bar. You ready for it?
Talk to me. Okay. Uh, instead of putting
the chairs against the wall or the seats
against the wall, put the cameras
against the wall and put put the people
in the middle of the room.
So that way, cuz nobody needs to know
what's behind the camera, you know? So
Oh. So So hypothetically, if you could
put cameras up against the wall and you
could bring the people from the wall,
you can create more of a dynamic shot.
Bro, this is this is insane because I'm
actually thinking about all the errors
that I'm making in my own studio, which
is crazy, bro. This is a master class
right now. Okay. All right. So, cuz and
actually in my So, in my studio, I have
I have the chairs and I So, it's like
the wall and then I got like some stuff.
It's like a little bookshelf, but my
chair is about here, right? And then my
cameras are in the middle of the room.
But what you're saying is just move my
cameras back to the wall. Yeah. Move my
chair up and then let the back wall be
more.
Now this is good. Yeah. So now I will
say there there is a there's a pro and
con to every setup, right? The the pro
is this looks great with what you see.
Like this looks great with how far the
camera is, how the background. Um the
con is that these don't zoom. So that
particular lens doesn't zoom. It doesn't
zoom. But this is why it's called a
prime lens, right? And this is why it
gives such a great blurry background.
And so I would, you know, if you want
the versatility to zoom in and out, just
get a zoom lens. Um, but those don't
typically have the low aperture. Low
aperture. So yeah, right now this is at
1.4 and you know, your people can just
put up a example of what it really looks
like and like the background is gone.
It's like it's literal butter. Yeah. And
I love I My thing is like, dude, if I
can we show Can we show this? Yeah. If I
could be the Sit. If I could Oh, yeah.
Sit down. I'll set up the shot real
quick. I'll hit record on this, too. All
right. So, so you're sitting down. It's
a little bit low. So, I'm going to bring
up the camera real
quick. And um yeah, I mean, I'll even I
even have to crank this a little bit
just in order to But this looks really
good. So, you would typically look at
me, but Mhm. and we could move it a
little bit closer, but that's the only
way to change the shot is you got to
like move the camera itself. Got it. So,
that's the con to the setup, but with
the flexibility and that the spot being
dedicated to be used for the podcast,
I'm like, it's fine, you know? Got it.
Because I mean, typically, if you're
going to have a set, if you're going to
have your your own studio, you're going
to have a setup that's pretty much going
to be static for the most part. Exactly.
So, that's what this is great for. This
is a very great static setup. But, hey,
actually, I take that back, dude. We
take this on the road. Mhm. because it's
so lean and mean. For sure. But you know
how to set it back up. So yeah. Um but
yeah, so FX30 56 millm if you need more
width then you can get the 30 mm. If you
need if you want it if you want a med
medium wide shot cuz I used to do a
third angle. We actually took that away
and we talk about why I don't use that
any I don't use that either. Here's why
we took away the wide angle. We took
away the wide angle because when you're
cutting up a social clip, like a
vertical Yeah. based on who's talking,
that angle always has to be adjusted.
Yeah. And it just added a So, all that
to say, yeah, we just do two angles. So,
this is the exact same setup as on the
other side. And you're probably
wondering, somebody's probably wondering
like, okay, what what's this whole
contraption being plugged into the
camera right now? So, if you see this
studio, would you get in a white shot of
the studio, Sean? It's There are no
cables on the ground. So, that is a I I
have a mess in my studio because I have
the dummy batteries and I dummy
batteries. Yeah. With the continuous
power adapter. Sure. But the which is
fine. It's not fine. Okay. It's not
fine. We're tripping over wires. I trip
over the wires and I know they're there.
It's crazy.
But my thing is with this is if you have
a continuous power adapter and you, you
know, make it clean. Cool. You'll never
have to worry about the battery dying.
Yeah. So, what we do is we get what this
is what you call a Vmount battery.
Vmount battery. It's essentially like a
power rig. Yeah. They Yeah. And every
brand has them, but this allows you to
get I mean hours. I mean, I've never had
to worry about this dying in a full day
of using it. And so, here's what's
really cool about the FX30. This is
besides the fact if if you want to shoot
reels, you could put like a quick
release plate here. So if we wanted to
shoot reels, we can just slide it in and
lock it in. I was actually wondering
what that was. So that's called a quick
release plate and it just screws into
the other side. Yeah. And so you don't
have to keep You don't have to just keep
screwing. So there's a plate. There's a
plate. And then if you want Yeah. If
we're doing the podcast. Cool. Can you
turn that real quick cuz I want the
audience to see what they're what we're
seeing. Yep. So, we'll go like this. So,
like Yeah. And if you wanted to shoot
reels, like dedicated reels. Okay. Yep.
Over here.
So, when you're creating your when
you're creating content, let's say for
instance, you're running, you know,
shooting ads or just some some Instagram
or Tik Tok content. Y, you just turn the
camera instead of having to zoom in,
right, or crop it in. Yeah. So, my my
thing with with knowing when to flip the
camera, you know, it's you want to ask
yourself the question, where is this
piece of content going first? So, if I
know I'm going to post this just on
Instagram or just on TikTok or something
like that or just YouTube shorts, then
yeah, you could film this this way. If
you're unsure, then of course go
horizontal if you're unsure. But that's
what I just I mean, it's just another
cool thing that I love about the FX30s
cuz they just they build in screws and
so you don't have to um buy a extra
cage. But it's literally, bro, that's
the camera setup. Yeah. It's very lean
and it's it's clean. You don't have to
worry about too much. And then and we
can get all this stuff on Amazon, right?
I have the links. I have the links
below. Uh are they your links or my
links? My links, bro. What do you mean?
So, if you buy this camera off his link,
he'll make 60 bucks. 60 bucks. Yeah. I
think I think Let's go. 4%. Yeah. Total.
Let's Let's go. So, this is about 1,800.
This is like 400. And then tripods, you
can add another 200. So yeah, for this
camera battery, I mean, I think these
are like $100. Really? Yeah. What I love
about this though, I will say what's
cool about the FX30 is you could buy
this with a top handle that has the XLR
inputs. You got one of those? I do. Let
me go grab it. That's right here, isn't
it? Isn't that it? Uh, that is that is
like it. Let me let me grab it real
quick. And so what you can do is you get
and what I used to do is I used to plug
straight into the camera. Yeah. Which
for most people, I actually think you
should just do it. Yeah. Because I'll
talk about the workflow. But because I
have somebody that works on the team, he
can he can put things together. But for
most people, if you're just like filming
yourself and you don't want anybody,
just just get one get the FX30 with the
top handle and plug your podcast mic the
the with the angle that it's facing and
then you'll have what you'll have is
you'll have good audio with that video
file. Got it. You won't have to sync it
in post or, you know, make it match. Got
it. So that's what this is. Um Yeah.
Yeah. So, that's that's the camera
setup. Okay. All right. Let's let's go
lights, bro. Let's go lights. Um, so
these are Ulonszi
uh Cobb lights. This is a Cobb lights.
Cob lights. So, I guess uh Art, if you
come this way, you'll see this light
over here, which I'll break down each
light, but this is what you call a panel
light. Mhm. Right. So, that's a panel
light. And then we have another light
over there which I'll break down. But
this is what you call a Cobb light and
it has uh this modifier which you would
call a lantern softbox. Right? So this
cob light what's beautiful about it is
it's it it's very quiet and it puts out
a large light that's nice and soft. The
reason why my podcast podcast looks what
did you say? Beautiful. Is that the word
you use? Okay. Thank you. It's
beautiful. buttery, silky uh is uh is
because of this modifier, I believe. You
know, and there's different ones. People
have boughten like the octagon or
whatever. I like this because it's
forgiving. Mhm. Aim it in the general
vicinity of a person's face and you
should be all right. Gotcha. So, so for
most people, it's great. What's cool
about this one in particular is it also
takes uh those Vmount batteries. So,
again, no cables. Now, if we want
cables, we can do we can put some. Yeah.
Um, which if you have a I want to
encourage you if you're going to do
stuff like I am doing, just have a
system. Just know that when we leave the
studio, we put these on chargers so that
the next day we can just run it. So,
yeah. So, yeah, that's the setup. And
and I know this is pretty funky. Yeah.
So, this is that's heavy duty right
there. Yeah. This is a you know, it's
like a $100 light stand with wheels.
$100. Yes. Just this part. And then this
is like an additional hundred. Okay.
Gotcha. Um, so let me talk about why I
don't just have the light on this part,
which most people that's what they would
do. Like if you can get the light close
to a person, obviously if we had it on
here, we'd have to bring it a lot closer
and it might get in the shot. Mhm. So
you can get away with just doing it
that, but obviously I wanted to, you
know, level it up and I didn't want to
mount it on the ceiling, right? So, what
this allows us to do is it allows us to
get the light over the person or at the
person's face without the this having to
be so close. So, that's all that just
says. And then when we, you know, I use
I use the studio for workshops and
things like that. Shout out to you too,
by the way. People need to know this.
Okay. But you were one before I launched
my podcast, we shot a we shot an episode
before I had it. Yes. Which I encourage
people to do. Get like four under your
belt before you launch your podcast. And
on the conversation, I was like, "Yeah,
dude. I want to use this space to do
workshops, but I'm afraid to. And you
were like, "Why are you afraid?" I was
like, "Cuz I don't know what to talk
about." He's like, "What do you talk
about online?" And I told him, "I talk
about this stuff." He's like, "Why don't
you just talk about that stuff, but just
in person?" Yeah. And and that
conversation pushed me to do workshops
and like masterminds in here. And we
just got done with our eighth one. I
appreciate you. Thank you, man. Making
me love execution, man. That's right.
Yes, dude. It doesn't matter if you have
a good idea, you want to execute. The
student becomes the teacher. I've I'm
learning so much, bro. You have no idea.
The For one, my lights are in the
ceiling and they shoot down. I'm like,
"Dang, I need to get this and start
putting it together. My chairs are too
close to the background. I got I got
cords everywhere, bro. Like, you are
you're giving me a master class. I don't
even know if they're getting value, but
this is Okay, good. I mean, I imagine if
you're getting value, then they're
getting value%. So, um yeah, I did
notice this though. you. The lights are
Where do you normally sit? You sit on
this side, right? Either side. It
doesn't matter. Yeah. You don't have a
specific side. Just I don't I actually
wanted to I like switching it up. Not to
mention, we rotate this setup three
different ways. So, I've done podcast
where we shoot this way. I've done pods
we shoot when we were here. We shot it
this way. Mhm. So, yeah. I mean, I like
switching up cuz I like the regularly or
you just every now and again you get
tired of a shot and you just switch it
up. Yeah. That's That's pretty much it.
Or you come in here and say, "Well, this
particular guest, you know what I mean?
I think we'll do it against the
fireplace like that." Yes. Oh, that's
pretty dope. But I did notice it's the
lights are very close. Yes. I actually
want it closer. Really? Why? Why not
have it higher?
Because when they're higher and further,
the harsher you're blasting them. Now,
it does spread it out, which is fine,
but getting it close and soft is just
how I create the shot. Cinematic
lighting is just that. It's large soft
lighting. And it's hard to get soft
unless you know you've I don't know if
you've seen like people who have like
these sheets in the sky and they're
shooting lights through the sheets or on
a on a movie set they'll like rig up a a
screen and then they'll shoot a powerful
light through the screen but that screen
depending on the the shot they're trying
to create is is how they're achieving
that. So that's essentially what I'm
doing just in a podcast setting. Wow.
Yeah. All right. So what's going to
light here which I thought would be in
the shot. Is it in the shot or? No,
because I don't have a center angle. You
don't have a center angle. So, um I
don't have a center angle because when
we cut up clips, we don't want to have
to edit that angle every time it shows
somebody who's talking. So, it makes the
syndication or the um the distribution
of the short form from the podcast a lot
easier. Got it. But why is it back
there? But why is it back there? So, it
can actually create a separation for us.
It's it in Hollywood they call it a a
hair light or a practical light um uh or
an accent light or a motivated light. So
So okay. So that was the key light. This
this guy's the key light. Key light main
light. Main light. And and I do want to
let's just for whatever it's worth if if
Art close if if Art's shooting that that
uh mic Oh, it would be a lot easier if
you could see if you were wearing black,
too. Sometimes people wear black. But
yeah, I'll just shut this off.
And it and it to most people they'll be
like that does nothing. Mhm. But for
me it it adds a a it adds a separation
on the mic itself and then if you're
wearing black it pulls you from the
background. Oh. So it's some light that
separated. So you know it's not if I was
wearing black it could look like it's
right on my shirt. Yeah. But what does
it create? like a it just it just No, it
it just it just puts a line on the mic.
I know it sounds silly, but that's what
it's doing. And but I think it's these
these little things that make your
content look so much better than
everybody else's. Yeah. Like cuz I could
watch I mean I think what it'll do is
it'll make the shot look flat if I
turned off this light and then if I
turned off this light over here and he
put the light behind the Karate Kid
little. Yeah. So it's it probably looks
fine because because the camera looks
good and it's a good key light. I think
at bare minimum this is what people
need. Yeah. Right. And if you want to
put a lamp back here, the lamp will kind
of do the same thing that this is doing.
Got it. But by simply So this is like a
dark abyss right now. Probably you
seeing from Art's angle, but just by
turning this on, it just adds a little
bit of life to the background. And also
we crack the bathroom door. Yeah, this
is this is very intentional. Hold on.
You see uh this bathroom door back here?
Yeah. So, we crack this and it's funny
cuz and and so there's a very warm light
in there, but this this creates a a cool
dynamic, too, in the background. Yeah.
Does it look like a bathroom door? I
can't see it right now. No, I mean, all
you see is it just looks like a part of
the aesthetic. Yeah, correct.
That's hard, bro. It's these little
things, bro. Like, crack the bathroom
doors and let that brown light like
that. Like, that's crazy. Yeah. So, one
tip I have with lighting is anytime you
light your face, you want daytime
temperature, aka what you see right
here, right? The the key light is
daytime temperature. Any light in the
back, whether you do a colored light or
warm light is free play. You can do
whatever you want. Got it. Yeah. So, so
that's why it looks fine. But if I had a
light that color hitting your face, it
wouldn't it would look dingy and weird
and your skin tones would be jacked up.
The mics we use, which I like to say
like just buy it once, right? If you buy
the short SM7Bs, you only have to buy
that once unless you drop it and break
it. But these are the SM7 DBs. So these
are the newer versions that you don't
need that additional, you know, preamp
thing. There's a preamp built in. You
don't need a cloud. You don't need a
cloud lifter. Oh. So it's already built
into this mic. So we have this mic on
these road PSA arms. And then uh like I
mentioned, I used to go directly into
the cameras, but now I'm going into this
Zoom device. Mhm. So, this is the Zoom
H6 Essential. And let me talk tell you
why this is a dope device. Uh, number
one, it's very affordable. Like, it's
like 180 bucks. Nice. You can plug in up
to four mics. And what I love about this
is you don't have to monitor audio.
Yeah. No one needs to be because it
captures what is called 32bit audio
files. So, it's just a raw audio file
and there's no such thing as talking too
loud or talking too low. It's capturing
it all. Oh wow. So I don't have to
think. That's the goal. The goal is
like, can we hit record on the camera
and not have to worry about overheating?
Sure. Can we hit record on this and not
worry about it peaking or being too low
and then we have to crank it up and it
doesn't sound that good. So a lot of
people will buy that road cer thing and
it's just like this. It's like a
computer. Yeah. If if all we have to do
is record audio Yeah. then run it. And
what's cool about this is you can also
plug it into a computer and then use it
as like an a USB interface. And then
another uh feature of a another Vmount
and that's just powering it just in
case. Uh it does run by battery, but we
just want to make sure that it doesn't
die. So that's that's the mic setup.
Dude, that's literally this podcast
setup has made me a millionaire.
Let's have a conversation. I want to
talk about that. Yeah, we'll hit record
on these.
All right. So, I mean, we see, you know,
how amazing this content is. We
obviously see that you have incredible
content, right? But, um, I want to know
from a podcasting standpoint, how have
you developed as a person? Because I
mean, somebody gets a chance to have a
conversation on a regular basis, you
start to develop some skills and
understand things about people, right?
So, I want to know like how have you
improved your life? Yeah. I mean, I
think the first thing is just having a
front row seat to put your curiosity on
display. Um, I I'm finding that
curiosity is a superpower and and just
being able to learn from what other
people are legit doing. I
um so all I'll say is it's made me a
better student. You know, I I have a um
kind of like a a goal when I have an
expert on the podcast or somebody that's
good at doing something. Um, and and my
role is to be the audience advocate. And
it's also for me to, like you say, get
free coaching, you know? So, it's maybe
better because I've gotten free coaching
because I'll bring my legit circumstance
to the table. Like when Russell Brunson,
I was interviewing him and he was giving
me an example and he's like, "Let's just
say you're a fitness coach." I was like,
"No, let's just say you're a content
coach." And and then things like that,
you know, um, it's made me better even
in the sense of relationally. What
people don't realize is one reason to
start a podcast is to connect with
somebody and have a platform where you
can share information. But another
reason to start a podcast is the
conversations after the podcast when the
cameras are off and the mics are off and
then you just actually are networking um
and talking. So like people that I been
able to interview have become friends.
Yeah. So that's really cool. And um and
yeah and then and then I have the the
conversations where I am um just me and
art. I call him solo podcast. So Art's
my video guy. Art.mpp4 is that guy like
to call him. He's here. Yeah. And so
um it's he becomes the audience
advocate. So I you know I even teach
people if if you think about starting a
solo podcast, do one, but have a have
somebody to to stop you in your track to
just be like, "Hey, what about this
situation?" So art will interview you
essentially. Well, I'll I'll come with
the information and it's almost like I'm
delivering it kind of talking head but
conversational and he'll just be the
audience advocate. So, yeah, he'll be
like, "Well, you know, you say just
record everything you're doing, but what
if you work a full-time job?" Like,
okay, in that moment and people
appreciate that's how you create
bulletproof content is you you let
people ask questions that aren't in the
room. You know, something I've been
doing too is I've been inviting my inner
circle to be on the the while we're
filming it live. something you do. Yeah.
And when you when you do questions after
the fact based on the conversation we
just had, it bulletproofs that
conversation even more and it and that's
the goal. The goal is to put out the
best conversation around a thing, but
yeah, I don't know if that's answering
your question, right? Yeah, absolutely.
I I it's maybe better, you know, as far
as connecting with the audience, too,
you know. Um we put out a conversation
on how to, you know, grow on YouTube
this year. That was at the beginning of
the year and I mentioned something in
the podcast like you know if you want to
monetize your YouTube channel without
waiting for Google to do it just sponsor
your own videos and then we moved on and
there was like five comments of people
being like you said sponsor your own
videos what does that even mean and I
didn't realize that it's not as literal
as it sounds people are like unpack that
dude I ended up making a video just on
monetizing your YouTube videos so the
podcast was called um your your channel
will be monetized after this video M and
that's a strong hook, bro. Yeah. And so
I then I then talk about how to sponsor
your own videos and how to conduct an ad
read and how to do it without sounding
salesy. And um and that video got more
views than the YouTube video, man. And
so yeah, what is it teach? It's it's
just allowing me to connect more and
really uh understand the people that you
know that we're serving with the podcast
which when you start a podcast you're
just like very internal about it and
then over time you're like oh this is
the people that are finding it you know
and so that's incredible bro so what are
all the ways that you can think of that
you're monetizing the podcast all the
ways uh that I could think of I guess
number one the the easy one is I like to
say is I I've been from day one
sponsoring my own
And whether you sponsor it with a lead
magnet or an actual like I believe like
a low ticket offer is an easy one. Um
you can build your email list and even
just start getting you know customers
off your podcast. So that would be
number one would be that I I I started
with a lead magnet and that grew my
email list by 10,000 people in a short
amount of time. And then I did my
challenge ad where it's just, hey, if
this is what you're looking to do and
you want to see how to how it could be
done for you or with you or whatever,
join my challenge. And that's a $100
thing that you know there's other tiers.
The next way is through affiliates. So,
one of the best affiliate performing
videos, I had a conversation with a guy
named Rory Vaden. and that conversation
because I he gave me a special link and
I put it in my description. You know, I
think I made 10 grand so far, which
means he made 100 grand off of one
conversation. Isn't that incredible?
Yeah. Wild. So, like I was going to sit
down and talk with you anyway, so I
might as well make an extra 10K. So,
that's affiliates. I would say in the
year of 2024,
I mean, at least 60K in in just
affiliates. M um the the next thing is
60K in just affiliates, bro. I remember
I used to make $40,000 and I had I had
to work the whole year, right? And I had
to work the whole week. Crazy. Every
week of the year to make 40,000 and you
get to sit here and have conversations
with people to make an extra 60,000,
right? Insane. Uh recently signed a
brand deal with Yulanszi. I How'd you
get that? Uh, I was ready to like just
prove the concept that you could use
your YouTube channel to build your
business, but also it's if you're if you
have an audience, there are other
businesses that will just pay you to get
in front of that audience. And if you
align with them, then like do something
together. So, the lights that we use,
the tripods we use, the Vmount that we
use or one of the Vmount uh batteries we
use are Yuloni. I've been using Yulanzi
for for years. And so we did like a a 24
it's also I'm also creating content for
their YouTube channel. So it's kind of
like uh what do you call UGC user
generated content but that was an 80k
brand deal for 24 ad reads and then I'll
I'll make 24 kind of like breakdown
videos. Um 80 grand. Yeah. Just just cuz
now Yeah. No. Yeah. And I I literally I
have a DM right now from from a guy who
DM'd me this morning and said, "Hey, you
love what you're doing. Let's talk about
sponsoring your podcast." So, and I and
I align with this guy and his software
company. So, that might be an
additional. And this is just additional.
This isn't the the the main income to my
business aren't these streams right now.
These are just bonus for doing it the
right way, man. And so, uh there's that
there then the Google AdSense. Last year
we made about 60k in Google AdSense and
uh already this year we're at like like
30 already. So this this year should be
more. Um yeah and there's not to mention
that like when people work with me at a
deeper level ultimately it's
um yeah I mean that like I don't charge
cheap prices to work with me. I charge
20 grand to work with me for a year. So
that that works out really well too. Um
and yeah and and here's my thing. I I'm
a content coach. I coach entrepreneurs
to help build their personal brands on
platforms like YouTube and Instagram.
And by me doing the work, it keeps me
fresh. Yeah. And so when you ask me like
what's something that podcast has done
for you, it's made me better at
communicating. It's made me better at
teaching what my discoveries are because
it's giving me discovery. And like, you
know, don't follow a coach who isn't
actually doing the thing that they're
telling you to do. Sure. For sure. So
yeah, those are I'm probably missing so
many others, but I mean I that's the the
easy way. Yeah, affiliates, you know, my
own
offers, Google, brand deals and
sponsorships. Oh, dude, I've had two
people pay me to be on the podcast. Pay
you to be on their podcast. No, I'll pay
you to be on your podcast. And if there
is value alignment and and I'm okay with
them, you know, like I vet them hard. I'
I've been offered a ton, but yeah. Um
I've I've taken two so far at 175.
So, and I can't I I came to that number
when I realized I I knew somebody that
wasn't getting as many views and
engagement as I did and they were
charging 25. I was like, my man stuff is
way nicer. Yeah, for sure. And so, and
so yeah, the the
the two I guess I guess with two of
those Yeah. I mean, that's pretty cool,
too. Moral of the story, you're killing
it, bro. Moral of the story, it was an
it was a great idea to start a podcast.
It was the best idea to start a podcast.
And it was it's so cool cuz you were
actually working for um you were working
for Think for a while. Shouts out to
Sean, man. Brilliant. Brilliant
individual. And I've learned so much
from him, too. And you I mean, yeah.
Yeah. I like a partnership, but you
know, like you branched off and started
your own thing. And I know that had to
be scary. You know what I Sure. It's
wild cuz even signing the lease on this
place, I was scared. How much was it? I
mean, it's like you look back now, but
it was it's it's like $2,200 a month,
but it was a three-year lease. Yeah. And
um and that was double my mortgage or
like when you consider like the
internet's like 300 bucks here. I'm
like, why? Cuz it's cuz it's corporate
internet. I'm like, okay. I didn't know
corporate internet's 10x. But um but
yeah, I was about I was like I was
telling my wife I was like, what if we
just got a baller house and made a
studio downstairs? But dude, I'm so glad
I I did this scared and I signed the
lease. Yeah, dude. I think about Alex
Shamoszi's been here. Lewis House has
been here. David Chans has been here.
Chris Bumstead, the six-time Olympian.
Uh, wow. Chris Doe, Neil Patel, you
know, all the dudes, you know, Neo's
been here, Myron's been here. I mean, I
when I think about like all the
opportunity that taking that step of
faith has created, I'm like, my
goodness, like what if I did not do
that? And there's something about like
legitimizing yourself and getting a
space like this does. And I I had I had
intentions when I signed the lease, but
like I didn't know where I'd be now two
and a half years later. Cuz in my mind,
I was like, "Yeah, we're going to rent
this space out." out and we did, you
know, and that's but that that renting
the space out started to get in the way
of the business and so that's why I'm
excited. I'm actually we've outgrown
this and um I'm excited to to level up.
I'm trying to become like you little
creator clubhouse in Vegas. You know
what I'm saying? Oh, we need to do that
for sure, man. But uh no, thank you so
much, bro. This is uh this was an
experience for me. I'm telling you, just
full transparency. I learned so much.
And as you're talking, I'm ready to go
retool my whole studio, my whole
podcast, the way I approach it. Last
question. What's the title of this
video? The title of this video or the
thumbnail? Give me one. We'll go on
Google. But what's the title? I I think
I mean I think video podcast studio
tour. Mhm. And it's like in parenthesis
could be like crispy and clean. Um or
and then the thumbnail could say like
zero cables or something like that, you
know. I like that. I like that. Or Yeah.
Or I mean that's one angle. Yeah.
Because we kind of started it with that
stuff uh when we were sitting down. It
could be, you know, a it could be the
monetized angle. um how to monetize your
podcast uh or YouTube channel or how to
grow your so like 16,000 a month from
YouTube something like that. Yeah. Or or
yeah six figure podcast too like that's
that's one way. So these are all things
it kind of does matter how the intro
starts. The intro shouldn't just start
with the phone call thing. Got it. There
should be based on the intro that you
decide
on. You should there should be a little
bit of a coming up. So should I do
talking head and say you could do that
too like like shooting a direct to
camera and being like you know so uh
podcasting is one of the biggest
opportunities for creators and small
business owners and if you are in that
journey this this is a full-on master
class like I mean and then somebody can
be like okay I'm not going to waste my
time here and I mean this was a full-on
master class for sure. So it could be
how to how to build a six-figure podcast
and then in parenthesis is whatever the
time is. You can you can you can do uh
63 minute master class. Yeah. You know
and then the thumbnail could be you know
Yeah. podcasting made me a millionaire.
Ah you know or that bar you want to make
sure maybe that you you frontload that
part. Yeah. Yeah. So but I that's 8020
rule. spend 80% on the packaging of your
video and then the rest just like this
was was this fairly easy like to conduct
this? Yeah. Okay. So that the 20% is
done. Yeah. Now Yeah. The energy the 80%
should go into the packaging. I like
that. I like that. Oh, appreciate you,
my brother. Uh I'm about to take this
back and Oh. Oh, last thing. Will you be
speaking at Podcast Summit this year?
Podcast Summit 2025. This will be my
third time speaking at Podcast Summit.
Bro, I feel like I can't have podcast
without you there. Like you like I think
your your fandom gets more and more
every single year. It's kind of crazy.
Praise God, bro. Yeah. No, it's a cool
it's a cool experience. Honestly, the
podcast summit I think because you
literally cover everything. You it's
almost like don't don't do that.
Whatever you're planning on doing if you
want to start a podcast like and it
doesn't include podcast summit cuz you
go we there is gear is covered.
monetization, back-end business
optimization, you know, brand deals and
sponsorships, business structure. I
remember uh uh Don Donnie Donnie, she
she like broke down like LLC's and all
that. I'm like, "Dude, this is what I'm
talking about, bro." Yeah. Know, it was
So, you were listening to the sessions,
too. 100. I'm a student, bro. You know,
I ain't trying to I literally just You
gave me the the the game plan. I just
ran the play, man. I appreciate you. I'm
so proud of you, brother. And I'm so
grateful for you at the same time cuz uh
again I am I am learning from your
mastery, man. So thank you so much.
Appreciate you. Listen, man. Get your
tickets to Podcastsummit 2025.
Podcastsummit.com if you're watching
this in 2026. Just get your tickets to
Podcasts Summit 2026, okay? Cuz we're
doing this every single year. It gets
bigger and bigger and bigger. So, uh
click the link below. We will set up a
promo code summit. Maybe let's let's
actually do PS25.
promo code PS25 will give you a special
discount off of the already discounted
tickets. All right, so we out of here. I
see you in August.
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